Is Microsoft Using Your Facebook Data to Target Ads Across the Net?

The following video explains an observation I’ve made over that past week that could prove to be the exact methodology Microsoft is using to behaviorally target ads to users across the net based on Facebook Pages usage. We’d like confirmation on this if possible, so please watch the vid, and observe your own Facebook Page usage, and watch for any corresponding ads on non-facebook websites.

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7488 Comments2007-11-19+14%3A00%3A01AllFacebook »

Is Microsoft Using Your Facebook Data to Target Ads Across the Net?…Interesting: <a href="http://www.allfacebook.com..” target=”_blank”>www.allfacebook.com...

Comment by Windows Vista News — November 19, 2007 @ 4:15 am
Hmm, that is a cool video. That guy found some neat stuff (that I've seen too, anecdotally at least).

However, I think his end point is a little off the mark. Users of a Facebook Ad Network want to see Social Ads or banners bought through Facebook. A remnant solution falls a little short.

Comment by Phil — November 19, 2007 @ 7:14 am
Is Microsoft Using Your Facebook Data to Target Ads Across the Net?…

Interesting: http://www.allfacebook.com...

Trackback by Windows Vista News — November 19, 2007 @ 9:15 am
Hmm, that is a cool video. That guy found some neat stuff (that I've seen too, anecdotally at least).

However, I think his end point is a little off the mark. Users of a Facebook Ad Network want to see Social Ads or banners bought through Facebook. A remnant solution falls a little short.

Comment by Phil — November 19, 2007 @ 10:14 am
Peter – I think you are definitely on track here. Thanks for making the video.

Comment by Victoria Pickering — November 19, 2007 @ 11:16 am
Cool video piece, good sleuthing…. though I'd say that (1) probably most of this is currently confined as Phil says to remnant traffic where true impressions volume is available so as to have a good chance of "hitting" on cookies that have been set, not to mention that the cost of testing is really low and it's the type of spot where a move up from 0.1% to 0.2% really has some impact and (2) people would probably be surprised if they knew the extent to which this was already going on… but people are arguably going to be more sensitive because of the link to a lot of personal information in Facebook.

Comment by Rob L. — November 19, 2007 @ 3:34 pm
Peter – I think you are definitely on track here. Thanks for making the video.

Comment by Victoria Pickering — November 19, 2007 @ 3:16 pm
Cool video piece, good sleuthing…. though I'd say that (1) probably most of this is currently confined as Phil says to remnant traffic where true impressions volume is available so as to have a good chance of "hitting" on cookies that have been set, not to mention that the cost of testing is really low and it's the type of spot where a move up from 0.1% to 0.2% really has some impact and (2) people would probably be surprised if they knew the extent to which this was already going on… but people are arguably going to be more sensitive because of the link to a lot of personal information in Facebook.

Comment by Rob L. — November 19, 2007 @ 4:34 pm