The best time to post on Facebook depends on which analyst you ask, or so it seems. The topic has evolved into a science, which makes the title of the infographic you see here so appropriate.
Saturday at noon is the absolute best time to post on Facebook, according to the following infographic from KissMetrics that uses data supplied by Dan Zarella.
We’ve got the Facebook portion of the infographic graphic, but the original version compares timing on Facebook with Twitter, and so does the expert analysis by our sibling blog Social Times. Let us know what you think by posting in the comments section.
Would these statistics be applicable to another country such as Australia?
Comment by @ohmdee — June 23, 2011 @ 8:39 pm
Sounds like 2+2 =5 ?
I agree that the best day to post = Saturday.
But I bet the reason for most shares at noon is because that is lunchtime on a weekday (and likewise the peak at 7pm right after people return home after work).
So Saturday at noon is not necessarily the best day and time to post. An analysis of posts by hour on Saturday alone would be needed to confirm that.
Comment by @riazkanani — June 24, 2011 @ 7:20 am
I don't get the time zone graphic. It seems like there is an axis missing. At what time are these percentages valid? It would all depend on what audience you are trying to reach. People on late Friday night (West Coast) are tweeting about different things than users on Sunday morning (East Coast). There is no one optimal time. It depends on the content and the audience.
Comment by Liz — June 26, 2011 @ 3:15 pm
While most posts may happen on Saturday, I think the content/industry has a lot to do with optimal timing. If one's industry is shopping/entertainment/leisure, I'd say definitely a weekend is the way to go.
But coming from a B2B industry, I bet most people ignore "work" Facebook posts on weekends.They get buried under articles, announcements, and offers from consumer industries, and then never get seen again. I'm a fan of weekday morning posts, myself. They're up there and ready to be seen anytime during the workday.
Comment by Kelli — June 29, 2011 @ 8:49 am
[...] and viewpoints to consider regarding timing. According to Dan Zarella and KissMetrics, the absolute best time to post is noon on Saturday. Depending on the brand, others suggest that posting in the middle of [...]
Pingback by 6 Facebook Ad Tricks For Competitive ‘Mad Men’ Types — July 11, 2011 @ 10:22 am
Our <a style="text-decoration: none; color: #333333;" href="http://lookforcharlestonrealestate.com/" rel="dofollow">Charleston real estate company has found the best times to post announcements are on weekday mornings while the one's that receive less impressions are on the weekends.
Comment by Seth — September 28, 2011 @ 12:55 pm
Thus the truck would schedule its own maintenance. A small point but it's the b??te noire of publishing.
Comment by oil expeller — October 20, 2011 @ 10:03 pm
[...] continue to debate when is the best time of day and day of week to post on Facebook, but I usually take findings on this with a grain of [...]
Pingback by Don’t Worry About What Time To Post On Facebook — November 8, 2011 @ 12:43 pm
I know what you mean, but it is easy to say it and very difficult to do it… We will see in the near future.
Comment by dual saw — November 24, 2011 @ 10:00 pm
Agreed, Kelli. As a B2B company, we still post on Saturday but find the most engagement during the week. Maybe it is different for B2C companies…
Comment by MetroFax — December 5, 2011 @ 8:55 pm
Great information regarding social network timing. Here are some more thoughts about the subject! http://venpop.com/2011/5-timely-tips-for-more-fan...
Comment by cameron — December 7, 2011 @ 4:13 pm
This is stupid. You can not generalize. It depends on your target and your audience.
If you post for young people you may not even catch them online on Saturday summers. You need to analyze and do your own research based on your needs, your content and your audience..
Cutting corners doesn't really work
Comment by Victor Stanescu — December 13, 2011 @ 1:16 pm
[...] The leading social network actually ranks second online in terms of Facebook fans and Twitter followers, with 57.9 million, trailing only Lady Gaga, who has 61 million. [...]
Pingback by Lady Gaga Has More Likes Than Facebook Does: Graphic — December 13, 2011 @ 3:14 pm
Very Informative ..
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Comment by classifieds — January 5, 2012 @ 7:29 am
Great advice, especially when looking at scheduling posts for clients. Our social media clients have grown to an extent now where physically posting information on facebook and twitter is having to become more automated. Knowing what times work best definitely helps.
Comment by Dennis Taylor — February 6, 2012 @ 4:47 am