Earlier this week I had the opportunity to speak with Will O’Brien of TrialPay to discuss the company’s offering and the current state of offer-based advertising on the web. While there has been the argument that social applications don’t have effective monetization strategies, there’s no doubt that social games have already cracked the monetization nut and are bringing in significant revenue.
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Industry Interviews: Will O’Brien of TrialPay
Posted by Nick O'Neill on August 13th, 2009 10:14 AM
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