Hulu Desktop + Facebook Connect = Social Television

-Large  Hulu Logo-This afternoon Hulu announced the launch of Hulu desktop which is extremely impressive. The service lets users view all Hulu videos through a single application which provides an interactive interface for navigating videos and queuing up new ones. It’s essentially a video media player for your desktop. So what ever happened to that Hulu and Facebook Connect partnership that was announced a year ago? So far we still haven’t seen Connect implemented on Hulu.com.

That may all change soon and if I were going to pick where Facebook Connect would be implemented, it would be on Hulu desktop. The reason is that users of Hulu desktop are completely engaged in an interactive experience built around the media. While simply posting a live streaming Facebook widget as many other sites have done would be one option, a more integrated social experience is more important and that’s something Hulu has the opportunity to do.

Back in October when I was at Verizon’s Washington, D.C. offices, I got the opportunity to check out the Verizon FIOS platform. One of the discussions that I had was about integrated social experience through the FIOS platform which is something that the company is working on. Soon enough, “Facebook users who log in through [a Facebook widget] can see their friends’ status updates, pictures and newsfeeds” directly from within the FIOS service, according to Multichannel News.

While Hulu has publicly stated their intentions with Facebook Connect, a lot of people are wondering what comes next. I believe Hulu’s announcement about Hulu Desktop signals what the company hopes to produce. As many have been stating, the primary viewing platforms in the home are: the phone, television, and computer. Hulu Desktop clearly wants to be the leading service on computers (and potentially more) but one limiting factor is that you can’t communicate with others while in Hulu.

Facebook Connect can change all that making it possible for users to communicate and share their viewing experience with their friends. For now the Hulu desktop experience is not a social one, but I’m sure hoping that changes in the near future.

  Tags:, ,



Recommended Articles


Inside Social Apps 2012 is Less Than Two Weeks Away

Inside Social Apps, held on February 8-9 in San Francisco, is less than two weeks away. This is the third conference on the future of monetization on social and mobile platforms. Leaders from the industry will share their views on today's most formidable challenges affecting social and mobile apps and games in 2012. Inside Social Apps conferences sell out in advance, so take advantage of early registration pricing. Early bird rates end on February 1, so register today.

5 Comments »

  1. A link to the Hulu application web page in this blog post would have been nice

    Comment by Imran Hussain — May 28, 2009 @ 11:45 am

  2. No wonder they keep screwing up with Boxee….

    Comment by Paulo Delgado — May 28, 2009 @ 1:59 pm

  3. Hulu, Facebook Connect, FIOS. This social media kid’s mouth is watering.

    Comment by Marcus Andrews — May 29, 2009 @ 9:57 am

  4. Hulu Desktop is no resizable, so I cannot drag it from my MacBook Pro's screen onto my big HDTV screen. There must be a way to open it on a specific display (?) but I have yet to figure it out. The idea of Social TV is awesome. I look forward to seeing it happen.

    Comment by Shawn Honnick — May 31, 2009 @ 12:18 pm

  5. I have a mac mini and I am able to drag the it over to my HDTV and the command-F to make it fill the screen. It does resize now.

    Comment by Allen Pinkley — November 2, 2009 @ 10:34 am

RSS feed for comments on this post. TrackBack URL

Leave a comment

Send us a Tip

tips@allfacebook.com
[Inside Social Apps 2012]
[AllFacebook Stats: Facebook Analytics for Your Business]
[How can Facebook change your business?]

Upcoming Events

Inside Social Apps

February 8-9, 2012 | San Francisco

Inside Social Apps

Developing & monetizing on social & mobile platforms

Social Gaming Summit

23-24 May, 2012 | Berlin

Social Gaming Summit

Where Gaming Meets the Social Web

AllFacebook Marketing Conference

June 28-29, 2012 | San Francisco

AllFacebook Marketing Conference

Your how-to guide for Facebook marketing.