Back in July we revealed that Facebook had begun enabling developers to contact any user who had liked an object anywhere on the web. Recently, Facebook has begun testing an interface to make that communication and the monitoring of those likers more efficient with an “administration interface”.
While it’s still something that many people were capable of accomplishing previously, this new interface, which is essentially just a Facebook Page, made visible to the owner of the website, makes it a heck of a lot easier to contact likers. While I’m sure there were some companies who were already contacting the likers directly, this new frictionless way of publishing to their newsfeed will most definitely present some great opportunities to marketers.
According to the company who forwarded this to us, it appears as though you navigate to the administration page by clicking on “Administer” from the liked page. We’re still trying to get more details, but making it easy for administrators to contact likers is a huge reduction of friction that will most likely result in many more published stories on Facebook.
Update
According to Facebook this has been available since the launch of the Open Graph back in April. We however weren’t aware of the feature so it’s great to know that it’s now available!
Am I the only one who've been able to do this for the past several months? You just have to like your own page where you have the fb:admin meta-tag provided with your user ID. Facebook would acutomatically make a Page for your page where you can send all likers updates.
Sure, this might simplify it, but it really isn't any "huge" news.
Comment by Simon K. Rönnqvist — October 18, 2010 @ 4:31 pm
I've seen this many times before. Yes, I'm referring to objects in the open graph, not the Facebook Pages formerly known as Fan Pages. Is this really new or am I missing something?
Comment by daniel — October 18, 2010 @ 4:38 pm
Wow, this is awesome. I have been waiting on this for a while. This can be a game changer for businesses, especially local small businesses!
Comment by Alejandro Reyes — October 18, 2010 @ 4:47 pm
OK, I don't see what you are talking about. Looking forward to more info on this!
Comment by Andy — October 18, 2010 @ 5:21 pm
I don't see an "administer' link or button anywhere on our page?
Comment by @Kwicherbichen — October 18, 2010 @ 5:26 pm
it's likely that people just didn't notice. it's certainly not new, though. also, correction: you don't have to click on the admin link. the page should show up in your list of pages on facebook. although, because these auto-created pages automatically have a public stations, i was never sure whether or not other people could see the page so i've always either removed them or rolled them back to unpublished.
but yah. not new.
Comment by c4 — October 18, 2010 @ 5:35 pm
I have this functionality but it is buggy. I have pages with thousands of likes and it shows only a tiny fraction of that available via this method.
Comment by @80stees — October 18, 2010 @ 6:04 pm
Could you provide a link to a youtube tutorial on this subject?
Comment by Tom Cane — October 18, 2010 @ 6:10 pm
Yes agreed. This is not new.
Comment by Craig - Gen Z Media — October 18, 2010 @ 6:55 pm
This isn't new and only works for Links, not for regular Facebook Pages. By adding the "admin" meta tag and your ID, you'll see your page ID. This has been possible since the Like button was lauched, so again, nothing's new!
Comment by Ignacio — October 18, 2010 @ 6:58 pm
See, this is Facebook's problem. Here's a feature that page owners would appreciate but (1) no one knows about it and (2) even though you've said HOW to find it, I can't! This is so typically Facebook. I know, I know, growing pains and all that … but they could use all that equity and fund a little Google discipline.
Comment by Alanna Kellogg — October 18, 2010 @ 9:33 pm
Well, as you can see from a few of the comments, it's new to some people – including me – so thank you for the post
Comment by @SarahCairncross — October 19, 2010 @ 2:46 am
I have the insights for domain enabled, but I can't see the admin link or another way to contact likers anywhere…
Comment by Antton — October 19, 2010 @ 4:08 am
Yes, this has been possible since the very first day of the like button, and the page is "owned" by the first admin ID listed in the meta tag (you can add several admins) and it seems it will not appear as a page in Facebook until one of those admins has liked it.
Comment by salade — October 19, 2010 @ 4:26 am
Only problem that I can see: Everyone would know who is the administrator of example.com, etc. Just check their meta tags and you have the UID.
Comment by Darien — October 19, 2010 @ 8:59 am
Yes, this is has been out for a while already. As soon as you interate an extended like button (with meta tags, esp. the admin tag) and then click like, facebook will automatically create a hidden fanpage (as the one you show in the screenshot). Everyone who clicks like on your website will then be a fan of this page and have an entry in their profile's info-tab aobut it. If they click the link there it will rediredt them to the external webpage you implemented the like button on. Same with serach results in facebook. Only the admin(s) of the hidden fanpage will be able to access the administrator's page and post content there that will appear on the fans' newsstream. If anyone of your team speaks German, I have a tutorial about this too on http://www.schwindt-pr.com/likebutton.pdf – or contact me back.
Comment by Annette Schwindt — October 19, 2010 @ 9:34 am
Well it would be nice to see more information on this. Is it new? Perhaps it is an addition or new feature to what already exists but clarification would be great. A user friendly admin panel or control panel within pages would be fantastic. Especially if it allowed you to receive notifications of posts to the page and when new "likes" happen.
Comment by @MVPSusi — October 19, 2010 @ 9:54 am
I've been able to do this for months as well. Not sure what the news is.
Comment by Edward — October 19, 2010 @ 10:25 am
This was announced, and launched, at F8 on April 21, 2010. How is this HUGE news? Furthmore, why did you "reveal" developer access in July? Developers (and non-developers) have had access since it launched, in April.
Seems like AF is falling behind on the newest FB news, and running out of things to talk about.
Comment by jim — October 19, 2010 @ 10:27 am
This admin interface is not available if the graph item is designated an "article." It's one of the more frustrating decisions made by Facebook.
Comment by Andrew — October 19, 2010 @ 11:21 am
@MVPSusi
Yeah administering your Likers directly from the Ghost page has been available since the launch of the Like button back on April 21st.
You can find more information on how to administer your Likers here: http://blog.bottomlessinc.com/2010/04/administer-...
Comment by PlF — October 19, 2010 @ 2:10 pm
i have heard about this recently , tht has benifites specially for small business and stuff !!
thank You !!
Comment by Rahul @ MazaKaro — October 19, 2010 @ 3:41 pm
I've followed all the instructions about meta tags and still no "administrate" tool has appeared on my page. Please can you tell me what I might be doing wrong?
Comment by emily — October 20, 2010 @ 6:51 am
Looks like a great tutorial. Do you have an English version?
Comment by Jarrod Ruez — October 20, 2010 @ 2:55 pm
As many people have already noted, this really isn't anything new. Open graph objects do have a hidden or "ghost" page that becomes available to creators of the object – and others who can be added as admins. And yes, you can publish to the… news feed of those that like your object using the standard Facebook status update right there on this object page.
I think the big issue for marketers is when they start to implement large numbers of like objects. Who and how are you going to manage all those objects? Now, if you plan to communicate to the likers of those objects using this hidden page to post status updates…how do you plan to efficiently manage your object communication? What if you have implemented hundreds or thousands of objects? I sure don't want to manage that many individual object pages!
Now for a shameless plug…the Vitrue platform is already equipped to handle this task of creating, managing and communicating to those that like your objects. Within a single interface you may toggle between object pages you want to post to – or select multiple objects at once to post a unified message to.
All the object post data is housed in the Vitrue Publisher dashboard and you can take advantage of all we have to offer in terms of robust posting types, scheduling posts, auto-moderating comments, and real-time analytics.
Here is a more in-depth blog post on the topic: http://vitrue.com/blog/2010/07/27/vitrues-new-pla...
Comment by Matt — October 20, 2010 @ 6:52 pm
what do you have to designate the graph item as in order to get access to admin interface?
Comment by @TMetzner — October 27, 2010 @ 11:55 am
all my videos in facebook profile., the play and pause is doesnt work.,., .,! oh shit., .,., plss back it again
Comment by @natutnaks — November 1, 2010 @ 12:09 pm
LIKE THISS YOOO.,.,.,
Comment by RASTAM — January 26, 2012 @ 8:24 am
LIKE THISSS YOOO.,.,,.
Comment by RASTAM — January 26, 2012 @ 8:25 am
OKE.,,.
Comment by RASTAM — January 26, 2012 @ 8:25 am