When we took over the Facebook Fan page for Weekly World News , they had 3,244 fans. 4 days later, we had 40,310 fans– 10 times larger. We’re going explain exactly how we did it in this exclusive article for AllFacebook.com. In the coming days, we’ll demonstrate how fans translate into trackable revenue, how to perform analytics, integrating social widgets (Open Graph Protocol) with your site, and other aspects of effective Facebook marketing. But today we’re looking only at growing your fan base quickly.
The Background
A few weeks ago, Facebook made some massive changes– more of your personal data as publicly available, you could like something from a website (as opposed to only from Facebook), community pages launched to challenge Wikipedia, and so forth. But the biggest change in our mind was that “become a fan ” was changed to just “like”. The user doesn’t know what they’re liking– the cute saying, the underlying page, the website they’re on, or their friend’s remark.
It used to be that you could tell when clicking on an ad would take you to a fan page or to a website. The fan page would have the “become a fan” button, creating an in-line fan– meaning that they can become a fan without ever having to go to your page. At first we thought this was terrible, since we felt that users wouldn’t want to be yanked outside of Facebook. Therefore, the ads that send users to Facebook pages would have a higher CTR– and this, we reasoned, would be something Facebook would “like” (pun intended), too.
But it’s a funny thing how data often proves you wrong. The highest click-to-fan conversion rate we had achieved prior to the F8 change was 55%– that’s for an in-line fanning of the ad. After the switch to like, we saw conversion rates consistently in the 50-90% range. We tried a range of ads– here are a couple:
RULE #1: Ask users to like you in the ad.
Give them a reason why. In our case, Weekly World News has plenty of entertaining content about aliens, Michael Jackson, Elvis, you name it. We tried capitalizing the word “LIKE”, writing short versus long copy, testing dozens of images, and trying out different interest targets. Don’t make it complex– keep the language casual, as if a friend was telling you about something cool.
When you have a high click-through rate, Facebook rewards you by decreasing your CPC. As you test out hundreds of ad variations, you’ll inevitably find a couple winners. In this example, we got 631 fan for 95 cents. That’s not a typo. We had a CTR of 0.98% to get 770 clicks. Then 631 of those 770 clicks became fans from within the ad itself (what’s defined as an action).
This doesn’t count the fans we got from users who then clicked to our incentivized like page or the viral users that we got when friends of fans came in to participate on our wall, because they saw in their news feed that their friend just became a fan.
Warning: We saw spammers that were impersonating brands, just to drive likes to their page and then monetize via affiliate ads– explained here . Because there is no direct connection between the ad and underlying page, if you’re a spammer, this open the door to all kinds of tomfoolery.
RULE #2: Send users to your Facebook page.
Don’t send them to your website, which removes the ability to get a like from the ad. If you send them to your website, the like action now means they like the ad, not the page. It’s true that when you send traffic to your page that you no longer have control over the ad headline– it becomes the page name. However, the ability to get fans from the ad is well worth the loss of being able to choose a headline, since the choice of image and targeting are far more important in determining ad effectiveness.
So choose your page title carefully, since it will be your headline from now on.
RULE #3: Create an incentivized LIKE page.
Facebook allows you to show one thing to people who are fans and something else to those who aren’t. So you can say “click like to reveal the exclusive video”. This is a scratch off card, essentially– so use your imagination on what you can do here. What are your fans going to get by hitting the like button?
We found that incentivized like pages got 200-300% higher click to fan conversion rates than regular landing pages. Some people argue that Facebook is going to shut down this technique, because of the practice of incentivized invites from 2 years ago in the app world. Remember when you’d get points in a game for inviting friends or where the results of the “quiz” were revealed to you only when you invited 10 friends? Incentivized liking on your landing page is not the same thing– it doesn’t result in spamming other users.
RULE #4: Do NOT send users to your wall.
This is almost as dumb as sending your Google AdWords traffic to your homepage, as opposed to a PPC landing page. The Wall is the last dozen or so random things that you and your fans have said– it’s just not going to convert. Instead, change your default landing tab to be your incentivized like page. Most users will click “like” to see the special content and then head over to the wall anyway to see what others are saying and how many fans you have. For better or worse, Facebook users judge how trustworthy you are by how many fans you have and how many of their friends are also fans. So jack up your fan count.
You can test conversion rates from different areas of your fan page. In the example below, we had a 19% conversion rate from the wall, versus a 35% conversion rate from the custom tab, prior to supercharging the page with an incentivized like page.
RULE #5: Rotate your ads DAILY
For those folks who are PPC professionals, you’re probably used to the “set it and forget it”. We’ve found CTR to often fall by 50% within 24 hours. The smaller your target, the faster your ads burn out. Remember that Facebook doesn’t have frequency capping or the ability to placement target. So the burden is on you to watch your CTR, even if you’re bidding on a CPC. Just because you might be bidding on a CPC basis, don’t think that you can just ignore your CTR.
Do you have that annoying friend in real life who likes to talk only about his or her favorite subject? You know, the one who no matter what the subject of the conversation is– somehow it goes back to that particular topic? If you don’t keep your ads fresh on Facebook, you’re that very person.
Rule #6: Optimize primarily to cost per fan (CPF), not just CTR or CPC
Sometimes the ad with the highest CTR also converts the worst. Maybe you’re getting a bunch of irrelevant users in your targeting– children, singles, who knows– folks that may still click on your ads. Systematically root them out by multiplying ad variations like this:
If you’re trying to do this manually, good luck. We have our own software to do this, as do many other engineering-oriented companies. More important than blind multiplication, which can blindly increase your costs from having more cells to test– is being able to quickly prune the unsuccessful variations.
Rule #7: Separate into test and production campaigns
When you multiply ads into a single campaign, it’s easy for a single bad ad to hog up the entire budget. So when you have a group of ads that are performing, place them in a separate production campaign with a high budget, while you test in a low budget campaign. There are no ad groups in Facebook– just ads and campaigns.
Rule #8: Send updates regularly to fans
Most companies just use the wall to communicate, throwing away the massive power of email. Did you know there’s an option in Facebook to “Send an Update to Fans?” This sends a real email, so don’t abuse it. In fact, group this in with your current email marketing campaigns.
We find that a Facebook fan, incidentally, is worth twice as much as an email list subscriber. Why? Almost half of Facebook users log in every day, while email addresses are going dead from spam. Even Sheryl Sandberg is saying that email is dying. Think of building your fan base as a giant list builder with these social options for free.
You might not be a national brand like Weekly World News, nor might you have the kind of content that lends itself readily to social media. Whether you are a consumer packaged good, non-profit, or small business, many of these technique will work for you. You might not be able to drive 631 fans for under a dollar, but you can certainly do a LOT better with proper Facebook ads than you’re doing with Google alone.
If you’re a local business, you don’t want 40,000 fans. Perhaps just 500 of the RIGHT fans might be more than enough to supercharge your business. In our next article, we’ll cover how using Friends of Fans targeting is the most powerful feature in Facebook advertising and the proper and improper ways to use it.
Dennis Yu is Chief Executive Officer of BlitzLocal, a firm specializing in the intersection of Facebook and local advertising. Mr. Yu has been featured in National Public Radio, TechCrunch, Entrepreneur Magazine, CBS Evening News, and other venues. He is an internationally sought after speaker and author on all things Facebook. BlitzLocal serves both national brands and local service businesses.
Great post!
Dennis
Thoroughly confused. I want to draw attention to my blog and links to my writing. Would it work the same way? I guess it isn’t the same thing. I don’t understand most of what I just read, can’t keep up with technology.
Great article, but where did you get your Fan Conversion stats?
Thanks
there is a bug preventing default landing tab to be shown for apps: http://bugs.developers.facebook.com/show_bug.cgi?id=7353
This is great info! You might want to spell out the acronyms and add a little more detail/background for those of us who are newbies.
Thanks!
excellent insights on the DO’s and the DON’Ts.
Will you also expose which software and tools u used?
Wow, lots to digest. Thanks for generously sharing this useful info. Especially appreciate the acknowledgment that for some businesses, the goal may not be tens of thousands of fans but a few hundred solid ones.
@social_liz: We calculate fan conversion by using Google Analytics tracking applied to all the tabs. When Boxes go away, we’ll have to find another solution. More on that later this week.
@Caio: Yes, that bug was frustrating, but it has since gone away.
@Han: Yes, we will show how our software platform works. This represents the sum of what we’ve done to solve our own problems– to automate where possible.
“we got 631 fan for 95 cents. That’s not a typo.”
I lol’d.
Great post - excellent guidance!
This is incredibly sleazy. I will never click a “Like” button again.
“This sends a real email, so don’t abuse it.”
Actually, updates go to a special “Updates” inbox, if I’m not mistaken. I don’t know what the open rates are for messages in that box — as opposed to the actual “Inbox,” which Fan Pages cannot reach — but I’ve yet to meet a user who knew this “Updates” inbox even existed. Do you have data on “Updates” open rates?
Dennis,
I’m confused! Please help:
In Rule #1: The $spent in your graph are per followers? or total?
In Rule #8: Do we have any stats on the number of Facebook users that actually receive an email notice when receiving a Facebook message?
Thanks!
Good stuff - I’ve bookmarked it!
I have developed a new facebook app that makes it possible to reach the “friends of fans”. This could add even more leverage to efforts to increase fans. White Paper is at:
http://bit.ly/c2CKeq
This is honestly a gem. Thanks for the insight! It’ll definitely help me with my fan pages.
Thanks for the interesting article. Two questions:
1. I imagine that you won’t disclose this information, but the unreported variable here is how much money you spent. Anybody could get 40K fans in four days with enough money. The question is, how efficient were you in acquiring them?
2. In future articles, I hope you’ll expand upon your claims on the relative value of an email address and a Facebook fan. While I don’t think email is going to last forever, our data indicates that the reverse of what you say is true: email newsletters still convert recipients at a much higher rate than Facebook fans convert at.
@Bastien– the spend shown is per paid fan. The viral (unpaid) fans are not reflected in those numbers, so the true cost per fan is understated. No stats that I’m aware on delivery rates, but I’d imagine it’s quite high. After all, it’s from Facebook, a site users trust.
That’s just ludicrous!
Hi,
a question concerning Rule #3:
Quotation:
“Facebook allows you to show one thing to people who are fans and something else to those who aren’t.”
question: When I go to the landing tab BIG NEWS I don’t have to LIKE it to switch to the wall. I can do this without liking the page. So what is the benefit people get when liking the page?
best
Alex
Kind of easy for you since your blog is Facebook related anyway. How much does this cost anyway? I dont think many bloggers would like to spend $2000 on ads.
Interesting article. I’ll try this out for my November paranormal release, STRONGER THAN SIN. Thanks.
RULE #3: Create an incentivized LIKE page.
What’s the Page APP called that allows you to create this scratch-off Like-to-see-content landing tab???
Great post. Thank you!
we must use the same for our online shop as well http://www.carpet-stock.gr
and http://www.horos.com.gr
Good read! I don’t think you left one stone unturned (from a marketing perspective).
But your obviously excellent PR skills shouldn’t alleviate facebook from their massive bad publicity.
I have to admit, I’m a bit confused by the “send updates to fans” part. I was under the impression that it didn’t send an email. In fact, I can’t find anything that says it sends an email. How do you know this is true?
Great post - thanks!
Quick question: You said “When you have a high click-through rate, Facebook rewards you by decreasing your CPC” and you were getting $0.01 CPMs… what “Suggested Bid” amount did you put in when you placed all these ads? I found when I didn’t put at least $0.20-$0.30 CPCs, facebook wouldn’t even display the ads. Any help would be much appreciated - thank you!
Ok, so I probably have a dumb question but. When getting my new job I inherited the facebook tasks. The business had set up a fake facebook user name and then created a real business page to go along with it. I was just wondering how other businesses build their initial user name and if you need the user name to correspond to the business page. I dont want it to be a personal user name obviously but was wondering what the best way to go about doing that was. How do some of you guys handle this issue? When we message our fans for contest winners and such, the message comes from that fake user name which doesnt seem like the best way to do it. Thanks any help would be great!
*Loved* this article…very timely for me….thanks!
Great post, I especially like the tip about not sending people to your Facebook wall. Sounds like it should be obvious, but actually it’s really not so obvious.
Great article! I’m happy that there are people who freely share their success so we can emulate that success. Thank you!
Dennis,
This is an insightful post, nice job! People often come to me asking about how to get more fans and I’ll definitely consider recommending your article.
While it’s appropriate for World Weekly News to appeal to trending topics, I share in your concern that others might abuse the techniques outlined here to monetize using affiliate ads. Such affiliate ads dissuade users from ‘liking’ and corrupt the ecosystem for legitimate brands and causes.
I work for a company called crowdrally (http://crowdrally.com/) that allows pages to generate revenue by participating in high quality brand endorsements while encouraging page owners to participate in public service campaigns. We definitely don’t want to be associated with affiliate marketers and actively screen against CPA campaigns.
Evan
yeah, this is just creating spam, your users will LOVE this
This is a great article! Thanks for sharing!
Can you elaborate on how you did #3? I’m not too familiar with creating the alternate tab for non-fans, so any resources you could share would be helpful. Thanks!
This is a great article. Love the information about how the ads performed for you as well. We are getting ready to implement for several of our clients and will share our findings as well. So far, we have had some pretty good results with the incentivized landing pages as well. We are still learning all the aspects of FBML and the customization we can achieve with it but so far so good.
Have you had much luck getting people to ‘invite’ friends using the prebuilt Facebook widgets?
How do you send non-fans to a tab different than your wall?
You say not to send people to the wall. What if the wall actually IS the incentivized tab? Our wall isn’t used as a comment section - it’s actually a stripped down version of our website and our small group of fans go there only to see the wall.
We keep getting conflicting messages. One day, articles say send non-fans to the Wall. Another day, articles say send non-fans to a custom tab. Which one is it? It seems that no one really knows.
Thanks. Some great info and ideas. But I agree with the question posed by Jim Hanas regarding your comment and looking for an answer:
This sends a real email, so don’t abuse it.”
Actually, updates go to a special “Updates” inbox, if I’m not mistaken. I don’t know what the open rates are for messages in that box — as opposed to the actual “Inbox,” which Fan Pages cannot reach — but I’ve yet to meet a user who knew this “Updates” inbox even existed. Do you have data on “Updates” open rates.
Great Post. Very helpful and detailed. And I agree with Jim and Donna. Its best not to abuse the send an update to fans. I have a very low tolerence to the mail in my Facebook inbox, so I am not sure how often others really read open it.
feel kinda dumb that i didn’t think about this…
How do you go about creating that box so only users who like can see? It’s not obvious.
Updates *absolutely* don’t get sent by email. It’s a folder hidden deep inside and almost nobody knows it even exists.
Also, you haven’t mentioned how much you spend on the whole campaign to acquire those users. You’ve only shared some info on the best performing ad. Could you share the total spend for the campaign?
I’m lost on the math. You show 78,000 impressions and 770 clicks and say the cost was only $0.98. I don’t get it. The minimum CPM allowed by Facebook is $0.02 and the minimum CPC is $0.01 meaning that the lowest possible cost could be $1.56 (CPM pricing) or $7.70 (CPC pricing).
What am I missing?
This should be required reading for anyone doing any kind of marketing on facebook.
You mention not to send people to the wall. What if the wall actually IS the incentivized tab? At our FB page, Sanitaryum, the wall isn’t used as a comment section - it’s actually a stripped down version of our website and our small group of fans go there only to see the wall. It’s a clean humor gallery. Do you still recommend an incentivized wall?
Great article. This makes perfect sense. I’ve been advertising on FB for several months now, experimenting with different methods to see what works best but I rarely did an ad that was sent to the page. I should try and experiment more on this.
This is a tremendous post… I’ve not read a better article on Facebook Marketing.
Will follow allfacebook.com closely
Great post. Another little tip… anytime someone becomes a fan of my organization I add them as a friend on my personal account and leave them a note that basically says “thanks for becoming a fan of @The Give Project”
Using the @ symbol in front of it creates a link to your fan page and therefore anyone who visits their wall will see this. Not to mention it’s a great way to let people know you appreciate their support.
Just make sure you go back to your fan page wall and “remove” the postings because anytime you use the @ symbol it’s basically like “tagging” your page, so that “tag” shows up on the actual page’s wall. Delete them from the page’s wall and they still stay on the wall of the person you sent the message to.
Hope this helps!
Give. Get. Give.
Chase Brumfield
Good article! Can you comment on my electronic wholesale shop sunnygain.com? It sells quality merchandise such as trendy digital products, consumer electronics etc.. For consumers, if you are hunting for the hottest goods, just go to SunnyGain to pick up and purchase thousands of super discount products you are interested in! Thanks!
Facebook is for sheep.
Great case study, I was wondering what kind of click to like rate other ad’s were getting, thanks for sharing.
Many of the “comments” here are SPAM, or were posted simply to create links to other sites in order to improve their Google rankings. Your page needs a way to FLAG that junk! (Out of principle I’m not including my Web address here.)
Great article. Very specific and comprehensive. I’ll have to read it a few times to get it all. Bravo.
This article has prompted me to unline everything I am liking on facebook now, and possibly closing my facebook account. Thanks.
so the concept is, to have Ten thousand “fans” in Singapore, another 20 thousand in South America, and NONE in real life.
What a great concept.
Well thanks for this. Want to ask something. I know there is a change in mass add on facebook. Few days ago i sent thousands of invitations but only a few around10-15 accepted my friend request. Today i tried adding another bunch of emails but no reponse at all. I would like to know if there are any new techniques actually working?
What are the chances these people will spend real money and time with a brick and mortar store? I’m not sure, but I will bet you it’s less than a 1 percent.
Some good points, but also a lot of points I disagree with. Marketing through social networking has proved to be the largest waste of money marketers have used. That is just a fact. Time and money are wasted because users of social networking platforms like facebook are not on it to be marketed to. So no matter what you do on these pages, you will not be welcome as a marketer. That being said, these pages are used as a customer service device as a way to connect directly with existing customers. But as far as gaining new customers, they can prove to be very difficult to use. That being said, some of the points in this article do prove that there is some success, but at a cost of irritating users through spam etc. It is necessary to use caution as to not draw a negative image to your product/service. It will be interesting to see what social networking does for marketers in the next few years…
this was a good post..it was easy to follow all the steps and get as many fans as we can! thanks!
This is great post. Thank you for sharing.
Good article! … but sending updates to fans of a Facebook page does not send an actual email. It posts an “update” message that can be viewed in FB messages. Fans are not alerted when an update is sent — they have to click on the update tab in FB messages.
If you have a Group page in FB, you can send an actual email to all members.
Good info. I like internet marketing. please put info. on the best tools to use for internet marketing, facebook list building, twitter follower building, automated stuff, for blogging, etc. thank you. internet marketer, social media, entrepreneur. JR - Los Angeles, CA, USA.
For folks who are asking about spend to get 40,000 fans, we spent just under $2,000, which works out to a nickel a fan. Some interest targets are worth a dollar to us, while others are worth almost nothing. In a future post, we’ll show you how we calculate the value of fans based on ecommerce, ad sales, lead value, and other conversion metrics. Clearly getting fans for the sake of just boasting is not a wise business decision.
In a post later tonight or tomorrow on allfacebook.com, you’ll see why certain brands work or won’t work on Facebook.
Others have asked about the incentivized tabs, which don’t always function properly, especially if you are fanning and unfanning a page a lot. This is a Facebook issue. Once you become a fan, it won’t send you to the default tab anymore.
You cannot change the “wall” and “info” tabs on your page– they are in the first 2 positions. Any other tabs after that are completely up to you.
This post is so misleading.
Not only that, but you didn’t specify that you spent $2000 to attract 40,000+ users; until today.
I’ve been working on a test and I’m calling total bullshit on this. Facebook doesn’t even allow half the stuff you’re talking about doing; unless Facebook has changed in the last few weeks.
I’m curious to know the truth.
To create your own custom tabs: http://highedwebtech.com/2009/06/19/how-to-add-a-custom-tab-to-your-facebook-fan-page/
To forward non-fans to the tab, create the tab and choose ‘Settings’ (or options) just below the input form on your facebook wall. There you can set it.
It should work on my page now: http://www.facebook.com/pages/Sellfish/363644641115
Thanks for a great article!
Awesome information. I am looking more and more into advertising on facebook, so this article is great.
PS: Thanks to Bart for those links as well!
Eliza Dushku’s wedding http://bit.ly/ceA5Ba
If I didn’t have ADD prior to reading this article — I certainly do now! Five-hundred steps to acheive one simple task. Isn’t technology great!
Sheryl Sandberg is incentivized to say email is dying.
In the end you have 40, 50 or 100,000 fans/likes whatever. Its facebook and people clicked something with no effort, no money in your pocket, no commitment and no reason to give you anything.
Its all a waste of time and the worst part of all is - all this information will be used in decades later to scam all the people that are using facebook. If someone reads/saves all the banter on facebook’rs pages and then calls them years later (especially when they are older and memory not so good) presents themselves as a friend and cons them out of something - how is this a good thing for the dumb public?
privacy means nothing, when you put your info anywhere but in your wallet its available for someone somewhere in the world.
so congrats on 40K fans now go build something worth while.
If the minimum CPC rate is $0.01 on Facebook as
Jonathan Richman says, that is 1/10th of what Google charges. But, will Facebook show your ads? Google won’t show any ads for less than $0.10 per click.
Getting fans is fine. But how much money did you make off of them? Spending $2,000 for 40,000 fans that do not recoup the investment is a certain waste of money.
thanks for the article, but i’m still a little confused. what application did you use for the “like” page? I looked up a few and couldn’t find anything. I have a welcome page on my facebook business page, but can’t figure out how to make it so that people have to click “like” in order to see it. thanks so much for your help!
Facebok and it’s understanding of privacy - a joke!
People complaining over this, after having put personal details on the net - dumb! The Internet doesn’t forget.
Seriously people - START reading the fine print!
Why are there so many fake Facebook users?
Some great suggestions there. That conversion rate is excellent.
Rule #9: Be as annoying as possible to users trying to access your content. Think about how to be a slimeball, and then take it up a notch. Before allowing a view, make certain you have a facebook “like”, their email, social security number and at least one retweet - you may also ask them to go to the corner store for you if you realized you ran out of half and half. You may turn away 90% of your traffic, but did you really want those stubborn anti-marketing freeriders anyway?
Great tips on how to use Facebook ads to get more people to “like” your page.
Now what if you don’t want to use Facebook ads? Are there any examples of small businesses who got a dramatic increase in “fans” without using pay-per-click ads?
Now tell us what you do once you have 40,000 Facebook fans. You spent $X to get the fans. Marketing expense…got it. But where’s the revenue come into this equation?
Great article. Always helps me if there are step by step details. Is there software available that you recommend THAT CAN DO THE TESTING & TRACKING YOU MENTIONED.
Thanks for any help.
40K fans has a reach of about 500K. The $ conversion may not be at the moment but if the content is good and people continue to like or comment then the payoff could be grand. Its all going to come down to how good the content is and how Like worthy it is. @chasemcmichael @infinigraph
I would of never thought to this to increase the fan base of a page.
Thanks for sharing this tutorial. 600+ fans for less than a doar is a sweet deal!
This is a great article but what does it mean by ads? Ads that you buy on google or facebook?
Jeff, it’s all about top of mind awareness and communication to your target. Getting people to become your fan is one more step towards getting your brand a prominent place in their mind. Once you have that, and maintain it, guess who they’ll come to when they need or want your type product or service? Well to you of course. As far as communication goes, getting fans creates a communication channel to a part of the market that has an interest in your brand. You can then use that channel to let them know about sales, special offers, new products, up-coming events, etc. Really this is marketing 101, if you create brand awareness and brand loyalty the dollar bills will naturally follow.
I appreciate the post but, I guess I need to get something like “FaceBook 4 Dummies” type thing. I just recently starting getting the hang (so I thought) of FB… only a few months ago. I have been confused looking for the “Fan” button and only seeing “Like” so, I’ve been like-ing people but, I don’t see how to leave comments. Always learning!
Ummm… I looked up the Weekly World News page on Facebook and there’s only 218 people who “like” it. Am I not looking at the right page or did you lose 40,000 fans?
Wow! Great explanation! Very powerful!
An update does NOT send a “real email” at all.
This is a huge mistake on your side.
Great advisory article. Saving this one. The idea about Facebook Ads is especially important the way I see it.
Excellent post! The key to getting high quality leads is to offer highly relevant information. I wouldn’t respond to a “Do You Like Scooby Doo” because it’s not interesting to me. I would respond to great information like this on how to do marketing more effectively. The higher your relevance, the greater quality lead you get.
Excellent post! I was on facebook during the time I was reading and posting away! I can’t wait to see the results and now I am going to change my fb ad!
I think Casey poses a good question. What’s up with you current fan count?
A very comprehensive and interesting post, but how many of your readers would be capable of implimenting such a project???
Interesting insight about email going dead and it’s better to use FB’s Sen an Update to Fan! Thanks.
There is some great advice in this post. I really like the idea of the incentivized like page. I had no idea you could do this, but will be doing it soon.
Excellent articles. Thanks for all the great free advice!
Eric
Great article. I love the ideas and will be sharing them with others. Thanks for sharing.
I love the article. Is it still possible to “incentivize” your page or has it been blocked by Facebook? I still have not figured out how to change that on my fan page.
Hi
I am little confused about clicks and actions, currently running facebook ads for my client.
Below are the details of the ad Stats, I need to understand that is it possible that actions can exceed clicks?
Date: 07/25/2010
Impression: 90,547
Clicks:87
CTR:0.10
Actions:96
AR(%):0.11
Avg. CPC ($):0.06
Avg. CPM ($):0.06
Spent ($):5.00
Hi,
I am little confused about clicks and actions,
Is it possible that your actions can be more than your clicks
I am currently running FB ad for my client.
Below are the details of the ad
Date:07/25/2010
Imp:90,547
Clicks:87
CTR(%):0.10
Actions:96
AR (%):0.11
Avg. CPC ($):0.06
Avg. CPM ($):0.06
Spent ($):5.00
Need to understand how my actions are more than clicks?
I have an interesting question that makes me wonder about Facebook Advertising. I’ve been advertising with Facebook for maybe a year with different things. I’ve noticed that the the bidding has gone waaaaay up lately. Probably lots of people advertising. So anyway I decided to create a new Facebook ad account to organize and separate my businesses. I created the same exact ad targeting the same exact demographics on both accounts and on the new account the suggested big was about $0.50-$0.80 higher than the account I’ve been using for the last year. Does Facebook pull favors for people who have been using ads for longer? I’m sure they would never admit it but I’m curious…
Great article! Don’t forget that you can buy fans as well! And its cheaper than fb ads - our prices are cheaper at least
I still am having difficulties trying to get people to friend or be fans of my facebook page. I am trying to place an ad, but also find the CPC really high. Twice as hig as Google PPC programs. I am a little skeptical to see how they are coming up with those amounts.
Good post, what are some of the best 3rd party tools for managing fb ads? This would save a ton of time and help me create way more variations. Thanks
I have one big issue with this whole article. The two adverts you showed examples of have text saying click the LIKE button below. But that like button just likes the advert, it doesn’t like the page.
This thread is shit, all ads were disapproved and account is pending closure, Thanks you a wholes! Did exactly what the post said. I should sue you!
To all the people asking about the fan count, I looked them up. The url is
http://www.facebook.com/weeklyworldnews?ref=search#!/weeklyworldnews?v=wall&ref=search
Wow, great article. Gets past the simple “post good content” pointers.
I am about to start a campaign to find some fans for my new men’s blg. http://facebook.com/thirtymag
thanks, christian
how do you create an incentivized LIKE page demonstrated on Rule #3?
There is an easier way to get 1,000s of facebook fans you know? Just buy them
Really good article. I’m wondering is there an easy way to target these low cost CPCs. I’m finding that it keeps saying that my estimated CPC is around 70 cents, and I can’t get that to go down. Do I need to spend a few bucks on getting a good click thru rate just to get the cost to go down?
Honestly this method sounds so tedious and time consuming that you gotta wonder if its even worth it.
I have tried all sorts of methods to driving targeted fans to my fan page, but in the end i opted out to have a company do it for me.
At the time i used a company called wantfans.com They did a great job of driving targeted traffic to my fan page. Defff would recommend