When we took over the Facebook Fan page for Weekly World News , they had 3,244 fans. 4 days later, we had 40,310 fans– 10 times larger. We’re going explain exactly how we did it in this exclusive article for AllFacebook.com. In the coming days, we’ll demonstrate how fans translate into trackable revenue, how to perform analytics, integrating social widgets (Open Graph Protocol) with your site, and other aspects of effective Facebook marketing. But today we’re looking only at growing your fan base quickly.
The Background
A few weeks ago, Facebook made some massive changes– more of your personal data as publicly available, you could like something from a website (as opposed to only from Facebook), community pages launched to challenge Wikipedia, and so forth. But the biggest change in our mind was that “become a fan ” was changed to just “like”. The user doesn’t know what they’re liking– the cute saying, the underlying page, the website they’re on, or their friend’s remark.
It used to be that you could tell when clicking on an ad would take you to a fan page or to a website. The fan page would have the “become a fan” button, creating an in-line fan– meaning that they can become a fan without ever having to go to your page. At first we thought this was terrible, since we felt that users wouldn’t want to be yanked outside of Facebook. Therefore, the ads that send users to Facebook pages would have a higher CTR– and this, we reasoned, would be something Facebook would “like” (pun intended), too.
But it’s a funny thing how data often proves you wrong. The highest click-to-fan conversion rate we had achieved prior to the F8 change was 55%– that’s for an in-line fanning of the ad. After the switch to like, we saw conversion rates consistently in the 50-90% range. We tried a range of ads– here are a couple:
RULE #1: Ask users to like you in the ad.
Give them a reason why. In our case, Weekly World News has plenty of entertaining content about aliens, Michael Jackson, Elvis, you name it. We tried capitalizing the word “LIKE”, writing short versus long copy, testing dozens of images, and trying out different interest targets. Don’t make it complex– keep the language casual, as if a friend was telling you about something cool.
When you have a high click-through rate, Facebook rewards you by decreasing your CPC. As you test out hundreds of ad variations, you’ll inevitably find a couple winners. In this example, we got 631 fan for 95 cents. That’s not a typo. We had a CTR of 0.98% to get 770 clicks. Then 631 of those 770 clicks became fans from within the ad itself (what’s defined as an action).
This doesn’t count the fans we got from users who then clicked to our incentivized like page or the viral users that we got when friends of fans came in to participate on our wall, because they saw in their news feed that their friend just became a fan.
Warning: We saw spammers that were impersonating brands, just to drive likes to their page and then monetize via affiliate ads– explained here . Because there is no direct connection between the ad and underlying page, if you’re a spammer, this open the door to all kinds of tomfoolery.
RULE #2: Send users to your Facebook page.
Don’t send them to your website, which removes the ability to get a like from the ad. If you send them to your website, the like action now means they like the ad, not the page. It’s true that when you send traffic to your page that you no longer have control over the ad headline– it becomes the page name. However, the ability to get fans from the ad is well worth the loss of being able to choose a headline, since the choice of image and targeting are far more important in determining ad effectiveness.
So choose your page title carefully, since it will be your headline from now on.
RULE #3: Create an incentivized LIKE page.
Facebook allows you to show one thing to people who are fans and something else to those who aren’t. So you can say “click like to reveal the exclusive video”. This is a scratch off card, essentially– so use your imagination on what you can do here. What are your fans going to get by hitting the like button?
We found that incentivized like pages got 200-300% higher click to fan conversion rates than regular landing pages. Some people argue that Facebook is going to shut down this technique, because of the practice of incentivized invites from 2 years ago in the app world. Remember when you’d get points in a game for inviting friends or where the results of the “quiz” were revealed to you only when you invited 10 friends? Incentivized liking on your landing page is not the same thing– it doesn’t result in spamming other users.
RULE #4: Do NOT send users to your wall.
This is almost as dumb as sending your Google AdWords traffic to your homepage, as opposed to a PPC landing page. The Wall is the last dozen or so random things that you and your fans have said– it’s just not going to convert. Instead, change your default landing tab to be your incentivized like page. Most users will click “like” to see the special content and then head over to the wall anyway to see what others are saying and how many fans you have. For better or worse, Facebook users judge how trustworthy you are by how many fans you have and how many of their friends are also fans. So jack up your fan count.
You can test conversion rates from different areas of your fan page. In the example below, we had a 19% conversion rate from the wall, versus a 35% conversion rate from the custom tab, prior to supercharging the page with an incentivized like page.
RULE #5: Rotate your ads DAILY
For those folks who are PPC professionals, you’re probably used to the “set it and forget it”. We’ve found CTR to often fall by 50% within 24 hours. The smaller your target, the faster your ads burn out. Remember that Facebook doesn’t have frequency capping or the ability to placement target. So the burden is on you to watch your CTR, even if you’re bidding on a CPC. Just because you might be bidding on a CPC basis, don’t think that you can just ignore your CTR.
Do you have that annoying friend in real life who likes to talk only about his or her favorite subject? You know, the one who no matter what the subject of the conversation is– somehow it goes back to that particular topic? If you don’t keep your ads fresh on Facebook, you’re that very person.
Rule #6: Optimize primarily to cost per fan (CPF), not just CTR or CPC
Sometimes the ad with the highest CTR also converts the worst. Maybe you’re getting a bunch of irrelevant users in your targeting– children, singles, who knows– folks that may still click on your ads. Systematically root them out by multiplying ad variations like this:
If you’re trying to do this manually, good luck. We have our own software to do this, as do many other engineering-oriented companies. More important than blind multiplication, which can blindly increase your costs from having more cells to test– is being able to quickly prune the unsuccessful variations.
Rule #7: Separate into test and production campaigns
When you multiply ads into a single campaign, it’s easy for a single bad ad to hog up the entire budget. So when you have a group of ads that are performing, place them in a separate production campaign with a high budget, while you test in a low budget campaign. There are no ad groups in Facebook– just ads and campaigns.
Rule #8: Send updates regularly to fans
Most companies just use the wall to communicate, throwing away the massive power of email. Did you know there’s an option in Facebook to “Send an Update to Fans?” This sends a real email, so don’t abuse it. In fact, group this in with your current email marketing campaigns.
We find that a Facebook fan, incidentally, is worth twice as much as an email list subscriber. Why? Almost half of Facebook users log in every day, while email addresses are going dead from spam. Even Sheryl Sandberg is saying that email is dying. Think of building your fan base as a giant list builder with these social options for free.
You might not be a national brand like Weekly World News, nor might you have the kind of content that lends itself readily to social media. Whether you are a consumer packaged good, non-profit, or small business, many of these technique will work for you. You might not be able to drive 631 fans for under a dollar, but you can certainly do a LOT better with proper Facebook ads than you’re doing with Google alone.
If you’re a local business, you don’t want 40,000 fans. Perhaps just 500 of the RIGHT fans might be more than enough to supercharge your business. In our next article, we’ll cover how using Friends of Fans targeting is the most powerful feature in Facebook advertising and the proper and improper ways to use it.
Dennis Yu is Chief Executive Officer of BlitzLocal, a firm specializing in the intersection of Facebook and local advertising. Mr. Yu has been featured in National Public Radio, TechCrunch, Entrepreneur Magazine, CBS Evening News, and other venues. He is an internationally sought after speaker and author on all things Facebook. BlitzLocal serves both national brands and local service businesses.
Great post!
Dennis
Comment by Dennis Keohane — June 21, 2010 @ 6:18 am
Thoroughly confused. I want to draw attention to my blog and links to my writing. Would it work the same way? I guess it isn't the same thing. I don't understand most of what I just read, can't keep up with technology.
Comment by JoAnne Schlicker — June 21, 2010 @ 6:29 am
Great article, but where did you get your Fan Conversion stats?
Thanks
Comment by socia_liz — June 21, 2010 @ 6:31 am
there is a bug preventing default landing tab to be shown for apps: http://bugs.developers.facebook.com/show_bug.cgi?...
Comment by Caio Iglesias — June 21, 2010 @ 6:42 am
This is great info! You might want to spell out the acronyms and add a little more detail/background for those of us who are newbies.
Thanks!
Comment by Kim J — June 21, 2010 @ 7:04 am
excellent insights on the DO's and the DON'Ts.
Will you also expose which software and tools u used?
Comment by Han Tuttel — June 21, 2010 @ 8:16 am
Wow, lots to digest. Thanks for generously sharing this useful info. Especially appreciate the acknowledgment that for some businesses, the goal may not be tens of thousands of fans but a few hundred solid ones.
Comment by Tim Baran — June 21, 2010 @ 8:34 am
"we got 631 fan for 95 cents. That’s not a typo."
I lol'd.
Comment by Ched — June 21, 2010 @ 9:59 am
@social_liz: We calculate fan conversion by using Google Analytics tracking applied to all the tabs. When Boxes go away, we'll have to find another solution. More on that later this week.
@Caio: Yes, that bug was frustrating, but it has since gone away.
@Han: Yes, we will show how our software platform works. This represents the sum of what we've done to solve our own problems– to automate where possible.
Comment by Dennis Yu — June 21, 2010 @ 10:00 am
Great post – excellent guidance!
Comment by xsiteable — June 21, 2010 @ 11:22 am
This is incredibly sleazy. I will never click a "Like" button again.
Comment by Laurie — June 21, 2010 @ 12:42 pm
"This sends a real email, so don’t abuse it."
Actually, updates go to a special "Updates" inbox, if I'm not mistaken. I don't know what the open rates are for messages in that box — as opposed to the actual "Inbox," which Fan Pages cannot reach — but I've yet to meet a user who knew this "Updates" inbox even existed. Do you have data on "Updates" open rates?
Comment by Jim Hanas — June 21, 2010 @ 12:56 pm
Dennis,
I'm confused! Please help:
In Rule #1: The $spent in your graph are per followers? or total?
In Rule #8: Do we have any stats on the number of Facebook users that actually receive an email notice when receiving a Facebook message?
Thanks!
Comment by Bastien Beauchamp — June 21, 2010 @ 4:27 pm
This is honestly a gem. Thanks for the insight! It'll definitely help me with my fan pages.
Comment by Phi — June 21, 2010 @ 5:57 pm
Good stuff – I've bookmarked it!
I have developed a new facebook app that makes it possible to reach the "friends of fans". This could add even more leverage to efforts to increase fans. White Paper is at:
http://bit.ly/c2CKeq
Comment by Mark W. Prasek — June 21, 2010 @ 6:13 pm
Thanks for the interesting article. Two questions:
1. I imagine that you won't disclose this information, but the unreported variable here is how much money you spent. Anybody could get 40K fans in four days with enough money. The question is, how efficient were you in acquiring them?
2. In future articles, I hope you'll expand upon your claims on the relative value of an email address and a Facebook fan. While I don't think email is going to last forever, our data indicates that the reverse of what you say is true: email newsletters still convert recipients at a much higher rate than Facebook fans convert at.
Comment by Darren — June 21, 2010 @ 7:07 pm
@Bastien– the spend shown is per paid fan. The viral (unpaid) fans are not reflected in those numbers, so the true cost per fan is understated. No stats that I'm aware on delivery rates, but I'd imagine it's quite high. After all, it's from Facebook, a site users trust.
Comment by Dennis Yu — June 21, 2010 @ 9:12 pm
That's just ludicrous!
Comment by Tony — June 21, 2010 @ 11:37 pm
Hi,
a question concerning Rule #3:
Quotation:
"Facebook allows you to show one thing to people who are fans and something else to those who aren’t."
question: When I go to the landing tab BIG NEWS I don't have to LIKE it to switch to the wall. I can do this without liking the page. So what is the benefit people get when liking the page?
best
Alex
Comment by Alexander — June 22, 2010 @ 12:39 am
Kind of easy for you since your blog is Facebook related anyway. How much does this cost anyway? I dont think many bloggers would like to spend $2000 on ads.
Comment by Bruno — June 22, 2010 @ 3:19 am
Interesting article. I'll try this out for my November paranormal release, STRONGER THAN SIN. Thanks.
Comment by Caridad Pineiro — June 22, 2010 @ 5:27 am
RULE #3: Create an incentivized LIKE page.
What's the Page APP called that allows you to create this scratch-off Like-to-see-content landing tab???
Comment by Pablo Flamenco — June 22, 2010 @ 6:38 am
Great post. Thank you!
Comment by Teamvoiyk — June 22, 2010 @ 7:12 am
we must use the same for our online shop as well http://www.carpet-stock.gr
and http://www.horos.com.gr
Comment by Tony Brush — June 22, 2010 @ 9:00 am
Good read! I don't think you left one stone unturned (from a marketing perspective).
But your obviously excellent PR skills shouldn't alleviate facebook from their massive bad publicity.
Comment by Joshua — June 22, 2010 @ 9:12 am
I have to admit, I'm a bit confused by the "send updates to fans" part. I was under the impression that it didn't send an email. In fact, I can't find anything that says it sends an email. How do you know this is true?
Comment by Matt — June 22, 2010 @ 9:22 am
Great post – thanks!
Quick question: You said "When you have a high click-through rate, Facebook rewards you by decreasing your CPC" and you were getting $0.01 CPMs… what "Suggested Bid" amount did you put in when you placed all these ads? I found when I didn't put at least $0.20-$0.30 CPCs, facebook wouldn't even display the ads. Any help would be much appreciated – thank you!
Comment by Mike — June 22, 2010 @ 9:26 am
Ok, so I probably have a dumb question but. When getting my new job I inherited the facebook tasks. The business had set up a fake facebook user name and then created a real business page to go along with it. I was just wondering how other businesses build their initial user name and if you need the user name to correspond to the business page. I dont want it to be a personal user name obviously but was wondering what the best way to go about doing that was. How do some of you guys handle this issue? When we message our fans for contest winners and such, the message comes from that fake user name which doesnt seem like the best way to do it. Thanks any help would be great!
Comment by Evan Hoffpauir — June 22, 2010 @ 9:44 am
*Loved* this article…very timely for me….thanks!
Comment by southern hope — June 22, 2010 @ 9:56 am
Great post, I especially like the tip about not sending people to your Facebook wall. Sounds like it should be obvious, but actually it's really not so obvious.
Comment by Bill Hartzer — June 22, 2010 @ 10:03 am
Great article! I'm happy that there are people who freely share their success so we can emulate that success. Thank you!
Comment by Marshall Wayne — June 22, 2010 @ 10:04 am
Dennis,
This is an insightful post, nice job! People often come to me asking about how to get more fans and I'll definitely consider recommending your article.
While it's appropriate for World Weekly News to appeal to trending topics, I share in your concern that others might abuse the techniques outlined here to monetize using affiliate ads. Such affiliate ads dissuade users from 'liking' and corrupt the ecosystem for legitimate brands and causes.
I work for a company called crowdrally (http://crowdrally.com/) that allows pages to generate revenue by participating in high quality brand endorsements while encouraging page owners to participate in public service campaigns. We definitely don't want to be associated with affiliate marketers and actively screen against CPA campaigns.
Evan
Comment by Evan — June 22, 2010 @ 11:19 am
yeah, this is just creating spam, your users will LOVE this
Comment by Cj — June 22, 2010 @ 11:20 am
This is a great article! Thanks for sharing!
Can you elaborate on how you did #3? I'm not too familiar with creating the alternate tab for non-fans, so any resources you could share would be helpful. Thanks!
Comment by Mike Kohn — June 22, 2010 @ 12:00 pm
This is a great article. Love the information about how the ads performed for you as well. We are getting ready to implement for several of our clients and will share our findings as well. So far, we have had some pretty good results with the incentivized landing pages as well. We are still learning all the aspects of FBML and the customization we can achieve with it but so far so good.
Have you had much luck getting people to 'invite' friends using the prebuilt Facebook widgets?
Comment by Dallas web designers — June 22, 2010 @ 12:03 pm
How do you send non-fans to a tab different than your wall?
Comment by SallyAnn — June 22, 2010 @ 12:46 pm
You say not to send people to the wall. What if the wall actually IS the incentivized tab? Our wall isn't used as a comment section – it's actually a stripped down version of our website and our small group of fans go there only to see the wall.
Comment by Sanitaryum — June 22, 2010 @ 2:47 pm
We keep getting conflicting messages. One day, articles say send non-fans to the Wall. Another day, articles say send non-fans to a custom tab. Which one is it? It seems that no one really knows.
Comment by Anon — June 22, 2010 @ 3:40 pm
Thanks. Some great info and ideas. But I agree with the question posed by Jim Hanas regarding your comment and looking for an answer:
This sends a real email, so don’t abuse it.”
Actually, updates go to a special “Updates” inbox, if I’m not mistaken. I don’t know what the open rates are for messages in that box — as opposed to the actual “Inbox,” which Fan Pages cannot reach — but I’ve yet to meet a user who knew this “Updates” inbox even existed. Do you have data on “Updates” open rates.
Comment by Donna DeClemente — June 22, 2010 @ 7:02 pm
feel kinda dumb that i didn't think about this…
Comment by job ballard — June 22, 2010 @ 10:24 pm
How do you go about creating that box so only users who like can see? It's not obvious.
Comment by nick — June 22, 2010 @ 11:35 pm
Great Post. Very helpful and detailed. And I agree with Jim and Donna. Its best not to abuse the send an update to fans. I have a very low tolerence to the mail in my Facebook inbox, so I am not sure how often others really read open it.
Comment by Maanasi — June 23, 2010 @ 12:20 am
Updates *absolutely* don't get sent by email. It's a folder hidden deep inside and almost nobody knows it even exists.
Also, you haven't mentioned how much you spend on the whole campaign to acquire those users. You've only shared some info on the best performing ad. Could you share the total spend for the campaign?
Comment by Radek Sienkiewicz — June 23, 2010 @ 4:34 am
I'm lost on the math. You show 78,000 impressions and 770 clicks and say the cost was only $0.98. I don't get it. The minimum CPM allowed by Facebook is $0.02 and the minimum CPC is $0.01 meaning that the lowest possible cost could be $1.56 (CPM pricing) or $7.70 (CPC pricing).
What am I missing?
Comment by Jonathan Richman — June 23, 2010 @ 9:34 am
This should be required reading for anyone doing any kind of marketing on facebook.
Comment by Chris — June 23, 2010 @ 11:18 am
You mention not to send people to the wall. What if the wall actually IS the incentivized tab? At our FB page, Sanitaryum, the wall isn’t used as a comment section – it’s actually a stripped down version of our website and our small group of fans go there only to see the wall. It's a clean humor gallery. Do you still recommend an incentivized wall?
Comment by Jacob — June 23, 2010 @ 1:08 pm
Great article. This makes perfect sense. I've been advertising on FB for several months now, experimenting with different methods to see what works best but I rarely did an ad that was sent to the page. I should try and experiment more on this.
Comment by Alvin — June 23, 2010 @ 5:48 pm
This is a tremendous post… I've not read a better article on Facebook Marketing.
Will follow allfacebook.com closely
Comment by Venkata Sashank — June 23, 2010 @ 6:45 pm
Great post. Another little tip… anytime someone becomes a fan of my organization I add them as a friend on my personal account and leave them a note that basically says "thanks for becoming a fan of @The Give Project"
Using the @ symbol in front of it creates a link to your fan page and therefore anyone who visits their wall will see this. Not to mention it's a great way to let people know you appreciate their support.
Just make sure you go back to your fan page wall and "remove" the postings because anytime you use the @ symbol it's basically like "tagging" your page, so that "tag" shows up on the actual page's wall. Delete them from the page's wall and they still stay on the wall of the person you sent the message to.
Hope this helps!
Give. Get. Give.
Chase Brumfield
Comment by Chase Brumfield — June 23, 2010 @ 9:45 pm
Good article! Can you comment on my electronic wholesale shop sunnygain.com? It sells quality merchandise such as trendy digital products, consumer electronics etc.. For consumers, if you are hunting for the hottest goods, just go to SunnyGain to pick up and purchase thousands of super discount products you are interested in! Thanks!
Comment by sunnygain — June 23, 2010 @ 10:48 pm
Facebook is for sheep.
Comment by Anonymole — June 24, 2010 @ 5:35 pm
Great case study, I was wondering what kind of click to like rate other ad's were getting, thanks for sharing.
Comment by Lara aka Chief Rabbi — June 24, 2010 @ 9:38 pm
Many of the "comments" here are SPAM, or were posted simply to create links to other sites in order to improve their Google rankings. Your page needs a way to FLAG that junk! (Out of principle I'm not including my Web address here.)
Comment by ELECTRIC EARL — June 24, 2010 @ 11:35 pm
Great article. Very specific and comprehensive. I'll have to read it a few times to get it all. Bravo.
Comment by Positronic Dave — June 24, 2010 @ 11:54 pm
This article has prompted me to unline everything I am liking on facebook now, and possibly closing my facebook account. Thanks.
Comment by Unliking EVERYTHING — June 25, 2010 @ 3:25 am
so the concept is, to have Ten thousand "fans" in Singapore, another 20 thousand in South America, and NONE in real life.
What a great concept.
Comment by Boy in Pijama — June 25, 2010 @ 3:47 am
Well thanks for this. Want to ask something. I know there is a change in mass add on facebook. Few days ago i sent thousands of invitations but only a few around10-15 accepted my friend request. Today i tried adding another bunch of emails but no reponse at all. I would like to know if there are any new techniques actually working?
Comment by Facebooker — June 25, 2010 @ 4:14 am
What are the chances these people will spend real money and time with a brick and mortar store? I'm not sure, but I will bet you it's less than a 1 percent.
Comment by Fans. So what? — June 25, 2010 @ 5:01 am
Some good points, but also a lot of points I disagree with. Marketing through social networking has proved to be the largest waste of money marketers have used. That is just a fact. Time and money are wasted because users of social networking platforms like facebook are not on it to be marketed to. So no matter what you do on these pages, you will not be welcome as a marketer. That being said, these pages are used as a customer service device as a way to connect directly with existing customers. But as far as gaining new customers, they can prove to be very difficult to use. That being said, some of the points in this article do prove that there is some success, but at a cost of irritating users through spam etc. It is necessary to use caution as to not draw a negative image to your product/service. It will be interesting to see what social networking does for marketers in the next few years…
Comment by James — June 25, 2010 @ 5:11 am
this was a good post..it was easy to follow all the steps and get as many fans as we can! thanks!
Comment by Zaid Fuddin — June 25, 2010 @ 5:56 am
This is great post. Thank you for sharing.
Comment by Kyle Clouse — June 25, 2010 @ 6:03 am
Good article! … but sending updates to fans of a Facebook page does not send an actual email. It posts an "update" message that can be viewed in FB messages. Fans are not alerted when an update is sent — they have to click on the update tab in FB messages.
If you have a Group page in FB, you can send an actual email to all members.
Comment by Beth — June 25, 2010 @ 7:48 am
Good info. I like internet marketing. please put info. on the best tools to use for internet marketing, facebook list building, twitter follower building, automated stuff, for blogging, etc. thank you. internet marketer, social media, entrepreneur. JR – Los Angeles, CA, USA.
Comment by Jeff Read — June 25, 2010 @ 10:13 am
For folks who are asking about spend to get 40,000 fans, we spent just under $2,000, which works out to a nickel a fan. Some interest targets are worth a dollar to us, while others are worth almost nothing. In a future post, we'll show you how we calculate the value of fans based on ecommerce, ad sales, lead value, and other conversion metrics. Clearly getting fans for the sake of just boasting is not a wise business decision.
In a post later tonight or tomorrow on allfacebook.com, you'll see why certain brands work or won't work on Facebook.
Others have asked about the incentivized tabs, which don't always function properly, especially if you are fanning and unfanning a page a lot. This is a Facebook issue. Once you become a fan, it won't send you to the default tab anymore.
You cannot change the "wall" and "info" tabs on your page– they are in the first 2 positions. Any other tabs after that are completely up to you.
Comment by Dennis Yu — June 25, 2010 @ 12:26 pm
This post is so misleading.
Not only that, but you didn't specify that you spent $2000 to attract 40,000+ users; until today.
I've been working on a test and I'm calling total bullshit on this. Facebook doesn't even allow half the stuff you're talking about doing; unless Facebook has changed in the last few weeks.
I'm curious to know the truth.
Comment by Ash — June 25, 2010 @ 2:30 pm
To create your own custom tabs: http://highedwebtech.com/2009/06/19/how-to-add-a-...
To forward non-fans to the tab, create the tab and choose 'Settings' (or options) just below the input form on your facebook wall. There you can set it.
It should work on my page now: http://www.facebook.com/pages/Sellfish/3636446411...
Thanks for a great article!
Comment by Bart van der Poel — June 25, 2010 @ 2:37 pm
Awesome information. I am looking more and more into advertising on facebook, so this article is great.
PS: Thanks to Bart for those links as well!
Comment by Mike — June 25, 2010 @ 7:02 pm
Eliza Dushku's wedding http://bit.ly/ceA5Ba
Comment by Tore Simonsen — June 26, 2010 @ 6:48 am
If I didn't have ADD prior to reading this article — I certainly do now! Five-hundred steps to acheive one simple task. Isn't technology great!
Comment by David B — June 26, 2010 @ 7:04 am
Sheryl Sandberg is incentivized to say email is dying.
Comment by MacSmiley — June 26, 2010 @ 8:20 am
In the end you have 40, 50 or 100,000 fans/likes whatever. Its facebook and people clicked something with no effort, no money in your pocket, no commitment and no reason to give you anything.
Its all a waste of time and the worst part of all is – all this information will be used in decades later to scam all the people that are using facebook. If someone reads/saves all the banter on facebook'rs pages and then calls them years later (especially when they are older and memory not so good) presents themselves as a friend and cons them out of something – how is this a good thing for the dumb public?
privacy means nothing, when you put your info anywhere but in your wallet its available for someone somewhere in the world.
so congrats on 40K fans now go build something worth while.
Comment by nick — June 26, 2010 @ 9:08 am
If the minimum CPC rate is $0.01 on Facebook as
Jonathan Richman says, that is 1/10th of what Google charges. But, will Facebook show your ads? Google won't show any ads for less than $0.10 per click.
Getting fans is fine. But how much money did you make off of them? Spending $2,000 for 40,000 fans that do not recoup the investment is a certain waste of money.
Comment by Jake — June 26, 2010 @ 12:54 pm
thanks for the article, but i'm still a little confused. what application did you use for the "like" page? I looked up a few and couldn't find anything. I have a welcome page on my facebook business page, but can't figure out how to make it so that people have to click "like" in order to see it. thanks so much for your help!
Comment by lauren — June 26, 2010 @ 8:23 pm
Facebok and it's understanding of privacy – a joke!
People complaining over this, after having put personal details on the net – dumb! The Internet doesn't forget.
Seriously people – START reading the fine print!
Comment by G.Orwell — June 27, 2010 @ 5:03 am
Why are there so many fake Facebook users?
Comment by Bill — June 27, 2010 @ 7:42 am
Some great suggestions there. That conversion rate is excellent.
Comment by Revitol — June 27, 2010 @ 12:33 pm
Rule #9: Be as annoying as possible to users trying to access your content. Think about how to be a slimeball, and then take it up a notch. Before allowing a view, make certain you have a facebook "like", their email, social security number and at least one retweet – you may also ask them to go to the corner store for you if you realized you ran out of half and half. You may turn away 90% of your traffic, but did you really want those stubborn anti-marketing freeriders anyway?
Comment by ben — June 27, 2010 @ 1:15 pm
Great tips on how to use Facebook ads to get more people to "like" your page.
Now what if you don't want to use Facebook ads? Are there any examples of small businesses who got a dramatic increase in "fans" without using pay-per-click ads?
Comment by Gail Beltran Nott — June 27, 2010 @ 4:57 pm
Now tell us what you do once you have 40,000 Facebook fans. You spent $X to get the fans. Marketing expense…got it. But where's the revenue come into this equation?
Comment by Jeffry Pilcher — June 28, 2010 @ 6:40 am
Great article. Always helps me if there are step by step details. Is there software available that you recommend THAT CAN DO THE TESTING & TRACKING YOU MENTIONED.
Thanks for any help.
Comment by Pierre Rattini — June 28, 2010 @ 3:18 pm
40K fans has a reach of about 500K. The $ conversion may not be at the moment but if the content is good and people continue to like or comment then the payoff could be grand. Its all going to come down to how good the content is and how Like worthy it is. @chasemcmichael @infinigraph
Comment by Chase — June 28, 2010 @ 6:21 pm
I would of never thought to this to increase the fan base of a page.
Thanks for sharing this tutorial. 600+ fans for less than a doar is a sweet deal!
Comment by d3so — June 28, 2010 @ 7:01 pm
This is a great article but what does it mean by ads? Ads that you buy on google or facebook?
Comment by Sweta — June 28, 2010 @ 7:07 pm
Jeff, it's all about top of mind awareness and communication to your target. Getting people to become your fan is one more step towards getting your brand a prominent place in their mind. Once you have that, and maintain it, guess who they'll come to when they need or want your type product or service? Well to you of course. As far as communication goes, getting fans creates a communication channel to a part of the market that has an interest in your brand. You can then use that channel to let them know about sales, special offers, new products, up-coming events, etc. Really this is marketing 101, if you create brand awareness and brand loyalty the dollar bills will naturally follow.
Comment by Brandon Jeppson — June 29, 2010 @ 8:31 am
Ummm… I looked up the Weekly World News page on Facebook and there's only 218 people who "like" it. Am I not looking at the right page or did you lose 40,000 fans?
Comment by Casey — June 29, 2010 @ 7:28 pm
I appreciate the post but, I guess I need to get something like “FaceBook 4 Dummies” type thing. I just recently starting getting the hang (so I thought) of FB… only a few months ago. I have been confused looking for the “Fan” button and only seeing “Like” so, I’ve been like-ing people but, I don’t see how to leave comments. Always learning!
Comment by Tracy — June 29, 2010 @ 7:53 pm
Wow! Great explanation! Very powerful!
Comment by Brenda — June 29, 2010 @ 8:35 pm
An update does NOT send a "real email" at all.
This is a huge mistake on your side.
Comment by Perronaider — June 30, 2010 @ 4:12 am
Great advisory article. Saving this one. The idea about Facebook Ads is especially important the way I see it.
Comment by Revitol — June 30, 2010 @ 12:09 pm
Excellent post! The key to getting high quality leads is to offer highly relevant information. I wouldn't respond to a "Do You Like Scooby Doo" because it's not interesting to me. I would respond to great information like this on how to do marketing more effectively. The higher your relevance, the greater quality lead you get.
Comment by Elaine Starling — July 5, 2010 @ 7:31 am
Excellent post! I was on facebook during the time I was reading and posting away! I can't wait to see the results and now I am going to change my fb ad!
Comment by Alissa — July 6, 2010 @ 7:40 pm
I think Casey poses a good question. What's up with you current fan count?
Comment by Brent — July 10, 2010 @ 8:58 am
A very comprehensive and interesting post, but how many of your readers would be capable of implimenting such a project???
Comment by Martin — July 11, 2010 @ 6:17 am
Interesting insight about email going dead and it's better to use FB's Sen an Update to Fan! Thanks.
Comment by Ed from Htmlpress.ne — July 11, 2010 @ 3:20 pm
There is some great advice in this post. I really like the idea of the incentivized like page. I had no idea you could do this, but will be doing it soon.
Comment by Chris — July 12, 2010 @ 12:31 pm
Excellent articles. Thanks for all the great free advice!
Eric
Comment by eric garrison — July 16, 2010 @ 7:33 am
Great article. I love the ideas and will be sharing them with others. Thanks for sharing.
Comment by Kimberly Deas — July 20, 2010 @ 3:53 pm
I love the article. Is it still possible to "incentivize" your page or has it been blocked by Facebook? I still have not figured out how to change that on my fan page.
Comment by Steve — July 21, 2010 @ 11:25 am
Hi
I am little confused about clicks and actions, currently running facebook ads for my client.
Below are the details of the ad Stats, I need to understand that is it possible that actions can exceed clicks?
Date: 07/25/2010
Impression: 90,547
Clicks:87
CTR:0.10
Actions:96
AR(%):0.11
Avg. CPC ($):0.06
Avg. CPM ($):0.06
Spent ($):5.00
Comment by Fiona D'mello — July 25, 2010 @ 11:55 pm
Hi,
I am little confused about clicks and actions,
Is it possible that your actions can be more than your clicks
I am currently running FB ad for my client.
Below are the details of the ad
Date:07/25/2010
Imp:90,547
Clicks:87
CTR(%):0.10
Actions:96
AR (%):0.11
Avg. CPC ($):0.06
Avg. CPM ($):0.06
Spent ($):5.00
Need to understand how my actions are more than clicks?
Comment by Fiona D'mello — July 26, 2010 @ 12:03 am
I have an interesting question that makes me wonder about Facebook Advertising. I've been advertising with Facebook for maybe a year with different things. I've noticed that the the bidding has gone waaaaay up lately. Probably lots of people advertising. So anyway I decided to create a new Facebook ad account to organize and separate my businesses. I created the same exact ad targeting the same exact demographics on both accounts and on the new account the suggested big was about $0.50-$0.80 higher than the account I've been using for the last year. Does Facebook pull favors for people who have been using ads for longer? I'm sure they would never admit it but I'm curious…
Comment by mike — July 30, 2010 @ 11:32 pm
Great article! Don't forget that you can buy fans as well! And its cheaper than fb ads – our prices are cheaper at least
Comment by Ann — August 2, 2010 @ 7:02 am
I still am having difficulties trying to get people to friend or be fans of my facebook page. I am trying to place an ad, but also find the CPC really high. Twice as hig as Google PPC programs. I am a little skeptical to see how they are coming up with those amounts.
Comment by Robert — August 2, 2010 @ 12:44 pm
Good post, what are some of the best 3rd party tools for managing fb ads? This would save a ton of time and help me create way more variations. Thanks
Comment by Buck Hard — August 5, 2010 @ 4:32 pm
I have one big issue with this whole article. The two adverts you showed examples of have text saying click the LIKE button below. But that like button just likes the advert, it doesn't like the page.
Comment by Toni — August 7, 2010 @ 6:38 am
This thread is shit, all ads were disapproved and account is pending closure, Thanks you a wholes! Did exactly what the post said. I should sue you!
Comment by P*** OFF — August 7, 2010 @ 8:19 am
To all the people asking about the fan count, I looked them up. The url is
http://www.facebook.com/weeklyworldnews?ref=searc...
Comment by Jackie — August 8, 2010 @ 7:41 pm
Wow, great article. Gets past the simple "post good content" pointers.
I am about to start a campaign to find some fans for my new men's blg. http://facebook.com/thirtymag
thanks, christian
Comment by christian — August 18, 2010 @ 4:45 am
how do you create an incentivized LIKE page demonstrated on Rule #3?
Comment by Andrew — August 18, 2010 @ 3:33 pm
There is an easier way to get 1,000s of facebook fans you know? Just buy them
Comment by Paul Morgans — August 22, 2010 @ 8:06 am
Really good article. I'm wondering is there an easy way to target these low cost CPCs. I'm finding that it keeps saying that my estimated CPC is around 70 cents, and I can't get that to go down. Do I need to spend a few bucks on getting a good click thru rate just to get the cost to go down?
Comment by Ethan — August 26, 2010 @ 4:29 pm
Honestly this method sounds so tedious and time consuming that you gotta wonder if its even worth it.
I have tried all sorts of methods to driving targeted fans to my fan page, but in the end i opted out to have a company do it for me.
At the time i used a company called wantfans.com They did a great job of driving targeted traffic to my fan page. Defff would recommend
Comment by marcus miller — August 31, 2010 @ 11:57 pm
That's pretty interesting, I never though to spend money in facebook ads but now i think i should
Comment by Gourav Sharma — September 3, 2010 @ 8:46 am
A great article. Till date I only thought of “Suggest to Friends” as the best promotion way but I learned many more interesting techniques today. Thanks for the informative post.
Comment by D. Goldman — September 9, 2010 @ 5:27 pm
I think that sending out an update to fans is a waste of time. Fans do not get notified when you send an update. They might see it if the happen to click on messages and click updates. Post your content to your wall.
Comment by MN DJ Services — September 10, 2010 @ 2:53 pm
Great post and PR skills, Much appreciated piece of advice.
Comment by Roberto — September 13, 2010 @ 4:00 pm
Fantastic post. Hope to use this.
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Comment by @rbt04 — October 1, 2010 @ 1:38 am
Thanks for the article. We are using some of these points for our fan page… http://www.facebook.com/pages/GoLearnTo/647802498...
We've got some amazing unique holidays and need to create more awareness that you can 'go learn to' make perfume, scuba dive, surf, speak Spanish, photography, yoga, massage, meditate, ride like a jackaroo, skydive, kitesurf, cook pizza, truffle hunt & much more. So these tips are helpful. Thanks
Comment by Holiday courses — October 1, 2010 @ 6:06 am
hiee
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if we follows dis, http://www.facebook.com/home.php?ref=home#!/pages…
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Comment by Angel — October 1, 2010 @ 1:57 pm
Awesome read! Thanks!
Comment by Mark — October 5, 2010 @ 7:17 am
this post is gold. most people would charge for this information. thanks!
Comment by screen protectors — October 6, 2010 @ 10:41 am
Love the post. Great information.
Comment by Vicki Arwood — October 9, 2010 @ 2:45 am
I cant find anything about this, but how can I make some money if I have a facebook page with 10,000 fans?
Comment by bernal — October 11, 2010 @ 10:51 am
Hello, can someone help me…..I think I made a mistake. My ads account says…..Your account is pending closure, can someone tell me how to reverse this??
Thank you so much
Holly Green
Comment by Holly Green — October 16, 2010 @ 9:24 pm
wonderful case study – we need more of these type of articles!!
Comment by Zahida — October 17, 2010 @ 5:02 pm
great article. kudos!
Comment by redbpower — October 20, 2010 @ 11:09 pm
Nicelly done
Comment by DoodleAtWork — October 23, 2010 @ 10:23 am
Great post…
I'm doing something similar in my facebook account because i'm trying to promote my web, http://www.mundoptc.com
Thanks for all the info
Comment by Ganar Dinero — November 2, 2010 @ 10:20 pm
CAN SOMEONE PLEASE HELP ME! How did they embed the like button in the ad? Is it automaticaly integrated into the ad, or do i have to put it in the body?
Comment by max — November 4, 2010 @ 3:48 pm
The best tips I ever saw. Thanks!
Comment by Real Fans — November 6, 2010 @ 2:40 pm
Social networks such as Facebook, is indeed a powerful tool in advertising and promotion site. Thanks for your instructions and analysis will be used in advertising on this social site.
Comment by BlebLife — November 7, 2010 @ 2:23 pm
Hey thanksss..!!!
Comment by shoxee — November 10, 2010 @ 6:31 am
So does anyone know how to get the like button in the ad?
Comment by max — November 11, 2010 @ 7:15 pm
Great breakdown of facebook advertising! Thanks!
Comment by LisaSpencerBlog — November 12, 2010 @ 11:04 pm
Great tips and just what i was looking for thanks…
Comment by Paul — November 14, 2010 @ 9:24 am
Excellent tips! Thanks for your generosity!!!
Comment by RowenaB — November 15, 2010 @ 9:55 pm
I don't get it.
Comment by Boris — November 17, 2010 @ 10:26 am
Thanks for this nice post!
Comment by Rjabrium — November 26, 2010 @ 4:19 pm
That must be one of the most useful articles I've read in a long time!
Thanks for the great tips
Comment by Amr Boghdady — November 26, 2010 @ 4:51 pm
Thank you very much for sharing this…looking for this kind of tips…
Comment by Sumanth — December 1, 2010 @ 10:59 am
Opens* the door to all kinds of tomfoolery
Comment by scott — December 1, 2010 @ 5:40 pm
It’s amazing, generate 10k unique visitors in a day with a few updates of facebook fan page. I have a fanpage but don’t getting more visitor. I will try these tips.
Comment by Indian T.v Serials — December 20, 2010 @ 3:38 am
Do you have a fan page or group? Groups won't add like button. I had to convert my business group to a page. Luckily, I stumbled on this article after the fact and now have 20k+ fans. I would recommend switching to a fan page.
Comment by Randy — December 21, 2010 @ 1:14 am
Hey great post! Thanks for the info
Comment by shea — December 23, 2010 @ 3:37 pm
i also got my avg. CPM to 0.01$ thanks for the tips .
Comment by stalker — December 26, 2010 @ 2:26 am
i dont see facebook users exposed to the 'updates section' on messages (inbox) , i agree with u Jim
only admin's know abut it
Comment by utopian — January 5, 2011 @ 7:14 am
the correct fanpage is one with 43000 fans, please check……..
Comment by utopian — January 5, 2011 @ 8:05 am
Hi, i came across your post today, i found it very interesting and valuable, even the comments have been very insightful, I have a question i hope u will spend some time to help me with it, so i can also try using these technique to initiate my facebook ad:
My question is How did you choose your keywords based on ur Ad (quantity and quality) and moreover you have not mentioned how much had u allotted to 'suggested bid' section to garner these many likes? With the keywords and bid in place , how do u determine the Copy text and Image ?
Please give more insight on the pointers i have mentioned above, it would be of great help!!!
Thanks
Comment by utopian — January 5, 2011 @ 9:04 am
Good read!!)good)i like it. by the way
like this page please – http://www.facebook.com/nastyamay
i need you…*
Comment by Anastasiya May — January 6, 2011 @ 5:04 am
i sell facebook fans targeted USA/UK/Germany/Italy hit me up i can give from 1k-10k
I also do status updates on big fanpages that im admin at
gmail id: crownedballers
Comment by Qasim Irfan — January 11, 2011 @ 11:09 am
Fantastic information and analysis of the process! Thanks for sharing!
Comment by Jon — January 20, 2011 @ 7:48 am
my site is http://www.facebook.com/baretan and my profile page is business
i tried tto run an ad about 6 months ago with clicks and stuff about new equipment at bare tan. Facebook now says account pending closure. I dont know what i did wrong and would like to try and advertise again,but dont know what to do. Any help would be awesome.thanks
Comment by jonathan suzman — January 21, 2011 @ 7:53 am
Do not buy from these websites: increasefbfans.com or fbpopular.com. They will not provide the service or reply to your emails.
Comment by user — January 26, 2011 @ 1:30 am
please LIKE this page for 1st FREE Design
http://www.facebook.com/pages/One-Day-Graphics/15...
Comment by nalendraz — January 27, 2011 @ 12:53 pm
Looks great.. I will definately make use of some tips for my Facebook page regarding relocationg to Asia. Have a look at http://www.facebook.com/pathtoasia if you are interested. We will help you out with everything from accommodation to work!
Comment by Johan — February 1, 2011 @ 2:24 pm
Lol that's the way to get more fans
Comment by ????? ????? ????? — February 1, 2011 @ 9:24 pm
Visualize your dreams in every way
Comment by ALiZa — February 2, 2011 @ 9:18 pm
What a excellent read it is. Very informative. I will also apply the same tomorrow.
Thanks for sharing this resource.
Comment by Param — February 4, 2011 @ 4:10 pm
http://www.sytnerlawfirm.com
Great resource for connecting to people!!
Comment by susan — February 6, 2011 @ 10:31 pm
great article. thanks for sharing.
Comment by suz — February 7, 2011 @ 12:36 pm
Hi its really very nice website…
Thanks
Regards :
KK Bhardwaj http://www.Bhardwajweb.com
Web Designing Web Development
Comment by Web Designing — February 10, 2011 @ 11:11 am
Huge Information here thanks
————————————-
How to get facebook likes
Comment by Amarpreet — February 13, 2011 @ 4:47 am
Excellent article, thanks for sharing!
Comment by Paqui Martin — February 14, 2011 @ 5:55 am
It`s very Cool! Excellent case study!
Comment by Domicio Neto - SEO — February 15, 2011 @ 12:50 pm
Excellent dear
i like this post
Comment by SEO Expert USA — February 16, 2011 @ 2:00 am
This is great stuff!
Comment by Darren Sears — February 16, 2011 @ 6:56 am
wow very nice tips for me coz i have more then 100 fan pages….
Comment by Habibies — February 16, 2011 @ 2:52 pm
Thanks for posting this great article! I learned a lot about facebook pages and facebook ads.
Comment by Bee Gees — February 19, 2011 @ 3:58 am
Hi there we run the website at http://www.freemonster.co.uk we let people sell adverts directly on their facebook profiles or fanpages to advertisers totally free. Feel free to add our link to your site to provide your customers with some more good free content, any questions just reply and ask, best regards
Comment by freemonster.co.uk — February 25, 2011 @ 3:19 pm
facebook is a awsome tool for artists
check my page!! http://www.facebook.com/djsider click "like"
Comment by nuno — February 25, 2011 @ 6:47 pm
Definitely a good article here, there are plenty of ways to improve your number of facebook fans! Has anyone tried buying fans from a site like http://www.buyfanscheap.com/ ? If so, let me know what your ROI was and your experience overall! Thanks,
Comment by Mick Dinnen — March 3, 2011 @ 12:50 am
I am very satisfied with the work done by Gilservices.com. Although their prices are not the lowest, I really recommend them because at least they get the job done just how you want it. This company even provides a phone number for you to call if you are in doubt of something so definitely try it out.
Comment by El Informador — March 3, 2011 @ 4:29 pm
Hi,
I just fell on this post, and I must say I am very impressed on your results.
Are such low clicks still available today?
Also were you using a CPM campaign or CPC?
I would love to know more!
Comment by @DetoxRevolution — March 3, 2011 @ 6:15 pm
http://www.facebook.com/group.php?gid=12135218122...
Comment by missmar — March 6, 2011 @ 8:31 am
Joshua, thanks for the kind words! Do you still see Facebook as having massively bad publicity? We believe they've mostly turned the corner from the issues of last year.
Comment by Dennis Yu — March 8, 2011 @ 5:19 pm
Domicio, thank you! How are your efforts with Facebook going?
Comment by Dennis Yu — March 8, 2011 @ 5:20 pm
Detox, yes it's still possible, but you have to be super, super targeted. Sponsored likes are a good avenue to try as well.
Comment by Dennis Yu — March 8, 2011 @ 5:21 pm
Like the article however there are lots of different avenues to acquire fans. One of the cheapest right now is http://socialmediastore.co.uk
Comment by Ben Thomas — March 21, 2011 @ 10:12 am
well.. i have seen people get around 1000 members to one fan page in 2 days. I don't know hows that possible. I just read everything but i'm confused how to start. How to create ad? what kind of ad? If i have simple fan page, say, a club , which i want to market. What kind of ad would it have? How can i target a specific country or state?
Please let me know.
Thanks much.
Comment by sam — March 22, 2011 @ 3:03 am
I just want to say thank you, thank you and thank you .
Great article.
Comment by Dotcosecrets — March 22, 2011 @ 7:05 am
Helpfull Post For Us . Thanks Friend
Comment by Majid — March 22, 2011 @ 1:50 pm
How we got to 40310 Facebook Fans In 4 days?
The answer is GOOD CONTENT. Without it, no matter what you do it is useless.
So people, write good content and everything will be great!
Comment by Dragos — March 24, 2011 @ 4:28 am
Super thanks for the info. It's definately filled with to-do's.
Comment by Genius Bound — March 26, 2011 @ 1:12 pm
lets try this up..
Comment by Writer Resources — March 28, 2011 @ 12:39 pm
100% true I didnt even know this feature existed in my inbox for months
Comment by jon — March 29, 2011 @ 9:15 pm
Yeah, how much it cost to gt 40k of Fans?
Comment by abella anderson — March 30, 2011 @ 6:52 pm
Great post! thanks for the info.
http://www.facebook.com/kryptic.music
Comment by kryptic — April 6, 2011 @ 11:48 pm
we need a "how to" this is just data facts and doesnt tell you how to do it .. Im a producer/dj too, this isnt a business as such..
Great info though if you know what you are doing thanks alot !
Comment by alan — April 10, 2011 @ 8:36 pm
Great read…. I need a reason for them to want to be my fan.
Comment by Mr. Tees — April 11, 2011 @ 6:29 am
Great info! Always looking for ways to increase my fandom, especially for free. Implementing more robust "Welcome" tab and a contest ASAP
Comment by Jonathan — April 13, 2011 @ 10:36 pm
Very good tutorials….Friends send me your webpage at stockofnepal@yahoo.com i will click on your like button…but first you should have to like my facebook page at my site http://www.stockofnepal.com thanks…
FACEBOOK LIKE EXCHANGE PROGRAMME
Comment by kATHMANDU — April 13, 2011 @ 11:33 pm
FACEBOOK LIKE EXCHANGE PROGRAMME….click on our facebook page like button…post your website/facebook page…we'll like back to your page…be part of our facebook like increase project & increase your like too.. http://www.facebook.com/pages/stockofnepalcom/132...
Comment by facebook sercets — April 14, 2011 @ 3:45 am
FACEBOOK LIKE EXCHANGE PROGRAMME….click on our facebook page like button…post your website/facebook page…we'll like back to your page…be part of our facebook like increase project & increase your like too.. http://www.facebook.com/pages/stockofnepalcom/132...
Comment by kATHMANDU — April 14, 2011 @ 3:46 am
http://www.facebook.com/pages/C%C3%BApula-Anti-Op...
Join !!!
Comment by Blas — April 20, 2011 @ 7:56 pm
like this page for more members for any facebook game …….
http://www.facebook.com/pages/-Gm3r-Z/11447741530...
Comment by pathfinder — April 24, 2011 @ 2:20 pm
Very interesting information, thank you.
Comment by Paul margerison — April 26, 2011 @ 5:54 am
This is a great article…. I am really going to start focusing on my FB Fan page for promoting my shirts.
Comment by Sex Sells Inc Tees — April 29, 2011 @ 3:06 am
Expense View is a really cool application which lets you input your purchases into your iPhone. When you get back to your computer, you can log in and see how you have been spending your money. You can divide up your spending into categories and get a chart break down of your expenses
Comment by Great Video — April 29, 2011 @ 5:11 pm
http://www.facebook.com/pages/Dan-Serk/1863273280...
Comment by Dan — May 2, 2011 @ 8:58 pm
Great Post that is help full to increase facebook fans and also like……..
http://www.facebook.com/pages/Best-Contract-Mobil...
Comment by ameliajohn — May 3, 2011 @ 5:56 am
wow , i have never read something written with such detail about ones road to success … im still reading all your posts …. i think it will take the whole night [im not logging to facebook today
Comment by UHU Tv Forum — May 3, 2011 @ 6:03 pm
good tips. thanks ill try
Comment by ken — May 5, 2011 @ 10:51 am
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Comment by DownHuntTvForum — May 6, 2011 @ 11:16 am
Its really Great post…its very useful…
Comment by james — May 12, 2011 @ 12:49 am
Excellent article.thanks for sahring this.
Comment by Abdul wahab — May 14, 2011 @ 5:24 pm
Check following link for more tricks http://newtricksandtips.blogspot.com/2011/05/how-...
You can also buy the number of fans there…..
Comment by sam — May 15, 2011 @ 11:43 pm
Cool graphic, Paul, and I hope you don’t mind but I’d like to offer a bit of constructive criticism. What is there about that page that tells me why I would want to “Like” you and start seeing your posts in my news feed? assuming I didn’t already know who you were. The call to action is there but nothing telling me why I would want to take that action.
Comment by Pinoy Tv — May 16, 2011 @ 12:27 am
I'm just delving into the world of facebook ads for a new website. This article is probably the best resource i've read so far. Thanks heaps.
Comment by Dirt Bike Pages — May 16, 2011 @ 12:54 am
great read!! i think that facebook will be unrelevante in the next 2 years…….
Comment by blogg — May 17, 2011 @ 8:34 am
Really good post, thanks!
I have a questions that somebody could answer: How can I integrate the incentivized LIKE page? With HTML? or any other plugin?
Comment by William — May 17, 2011 @ 12:28 pm
Nice post about how increase face book fan pages.This is very good tips for me i really thanks to you .
Comment by blogs4seo — May 18, 2011 @ 4:34 am
Like my page People http://www.facebook.com/pages/Best-PTC-Sites/1782...
Plzzz
Comment by Abdullah — May 21, 2011 @ 3:48 pm
thanks for this great article….i will soon apply this for my business
Comment by PhotoshopTricks — May 26, 2011 @ 5:49 pm
Great post…
I also used Facebook fan page to promote my business and got fans by using some of these techniques.
Comment by romance — May 26, 2011 @ 5:52 pm
I'd like to see your method converted into a Step 1, Step 2. etc.
Comment by Winston Thomas — May 28, 2011 @ 9:58 am
Would it be possible to see a no frills blueprint of the process? Step 1.) Do this… Step 2.) Do this… etc.
Comment by Winston Thomas — May 28, 2011 @ 4:33 pm
is there any way of free ad compaign in facebook??
Comment by khan — May 30, 2011 @ 3:45 am
good one:
i also wanna try this for my page. http://www.facebook.com/riyasrasheedphotography
Comment by riyasrasheed — June 4, 2011 @ 3:33 am
thanx for the fantastic tips ……………..it is helping me alot
Comment by latest hindi songs — June 4, 2011 @ 8:40 am
Thanks for sharing
Comment by Brian — June 8, 2011 @ 10:20 am
jhgj
Comment by linkbullet — June 13, 2011 @ 1:56 am
outstanding article but should elaborate the points so that the person who are novice can easily understand..
Comment by facebook fans — June 13, 2011 @ 2:46 am
outstanding post. but elaborating the points can make novice understand easily…
Comment by facebook fans — June 13, 2011 @ 2:48 am
great article i'have bookmarked this
Comment by facebook fans — June 14, 2011 @ 4:46 am
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Comment by jillan.pare — June 15, 2011 @ 4:03 am
Really a great post for face book marketing. I will use these techniques for my face book page.
Thanks
Comment by Medical Marijuana — June 15, 2011 @ 4:48 am
Will you also expose which software and tools u used?
Regards
SEO Expert India
Comment by @masterresellerh — June 16, 2011 @ 11:43 pm
great tip, thank denis
Comment by @BrianSy — June 17, 2011 @ 8:03 pm
So for about $60 you received about 35,000 fans. Groovy!
Comment by Orlando Virus Removal — June 18, 2011 @ 4:24 pm
This was such a great read!
Comment by MyWclub — June 19, 2011 @ 9:31 pm
[...] Some pages can generate a thousand interactions in a couple minutes, while others get perhaps only a trickle. Do you know why? [...]
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Comment by shore crane — June 25, 2011 @ 5:47 am
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Comment by dsdffdffffdf — June 27, 2011 @ 11:54 am
i still don't understand how to get bunch of fans in just 1 or 2 days. People get 1000 fans in one day. How it comes? They just customized their page and people like them? I don't think.
Any views?
Thanks
Comment by Seo — June 29, 2011 @ 6:07 am
Nice Post
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you must visit this site as well if you want to get more likes to your page http://www.getalike.tk
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Wow, great information in one concise article! I'm sharing this one. Very helpful and practical information. Will be sharing this with my clients for sure! thanks!
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Comment by Bob — July 3, 2011 @ 2:53 am
I learned some very interesting tips for using Facebook ads and of course the article also supports my mantra, that anyone with a Facebook fan page can benefit from a creative landing page.
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The post is kinda old. Does it still work or is it a waste of time?
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Nice article. I hope it still works :/
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Excellent post I really think you nailed it here. Facebook fan pages are the what will convert not the website. Also you can send out update once someone has liked your page.
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The numbers are completely off the mark. The most important component in your math is your cost of acquisition. What did you spend to acquire your customers? Do you have any idea what your engagement rates are? It's less than 0.01% – probably in the lowest percentile of all pages on facebook. You simply delivered bulk fans – non targeted, non interested. One quick look at the page shows how much your "fans" hate you! This is all one big joke!
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Comment by Mo Joe Doe — July 26, 2011 @ 11:10 pm
Interesting read! would definitely work on a fan page now. Thanks for the wonderful post!
Comment by crazygunz — July 26, 2011 @ 11:32 pm
I like this part I can relate A few weeks ago, Facebook made some massive changes– more of your personal data as publicly available, you could like something from a website (as opposed to only from Facebook), community pages launched to challenge Wikipedia, and so forth. But the biggest change in our mind was that “become a fan ” was changed to just “like”
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Nice article.
But in order to do the above we need to have professional page right. So design the page and start with above tips.
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Comment by Nathan — July 28, 2011 @ 11:15 pm
Thank you
Comment by Reshhia — July 29, 2011 @ 3:35 am
RULE #3: Create an incentivized LIKE page.
how i make that incentivized page??
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http://www.facebook.com/TeamCrispyCreme
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http://www.facebook.com/TeamCrispyCreme
Comment by Kay Johnson — July 31, 2011 @ 10:01 pm
I'm confused! Please help:
In Rule #1: The $spent in your graph are per followers? or total? i dont understand sorry :s
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Very good and thorough post on increasing facebook page fans. I will try to implement some of the tips for my page as well.
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Yes this is good article for make enough fans on Facebook page. Thanks
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Great article for getting facbook fans.
Comment by Shailesh Tripathi — August 8, 2011 @ 5:14 pm
Good info, thanks. crazy click to like ratio you had,.
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THis sounds like a miracle. Will definitely try out these methods. thanks
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This stuff really works! You should watch this video as well http://www.youtube.com/watch?v=bqAMxHlHc6U
Lots of great takeaways. But it sucks how you cannot change your Facebook Group to a Fan – you have to start all over
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Comment by societplus — August 19, 2011 @ 4:07 pm
I'm not sure how valuable this info is to Facebook Page Creators/Admins now, in August 2011, as facebook have changed fb Pages so much since this article was written…
I have been actively creating an external blog to replace my fb page due to the constant unfixed glitches and relaxed admin controls fb have caused.
Many of the techniques this article outline will be useful to me as they can be directly transferred over with just minor tweaks to blogging, so thank you for the tips
Comment by Cindy Considine — August 20, 2011 @ 4:53 am
But it’s a funny thing how data often proves you wrong. The highest click-to-fan conversion rate we had achieved prior to the F8 change was 55%– that’s for an in-line fanning of the ad. After the switch to like, we saw conversion rates consistently in the 50-90% range. We tried a range of ads– here are a couple…
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Thanks for your facebook marketing strategy. I think I'll follow your foot steps. Hope I can gain more fans.
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or
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Try this
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or
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This is a great article for anyone that is in the business of Facebook marketing. I have already put much of this advice to good use for my own Facebook page.
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This is a great way also to bring people to your page
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I love your writing! Thanks
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You mentioned great results from incentivized fan pages (rule #3). Are services like damntheradio.com well received on Facebook, or are they overused. Their service looked very interesting to me, and in line with my site.
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Facebook has set my page to 'Community', which means I can't change the landing tab. It MUST be wall. Is this a common problem, and is there a solution?
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my facebook account was almost banned probably because the nb of fans increased too fast in short time
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Is this ur opinion ?
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Try to post more about this.
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Comment by daily news — November 13, 2011 @ 6:04 am
I have a fan page and can't find the way to send updates to all of my 7000+ members. NOR can I figure out how to add a new landing tab. Help!
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Comment by matchmaker san diego — November 16, 2011 @ 2:41 am
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Comment by iPhone — November 18, 2011 @ 5:25 am
Good read! I don't think you left one stone unturned (from a marketing perspective).
But your obviously excellent PR skills shouldn't alleviate facebook from their massive bad publicity.
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Comment by Crissy — November 21, 2011 @ 7:04 pm
I can't believe how many people/companies/businsses send you to their fan page wall… big huge companies too with hugemongous budgets!
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I just hate it Invite is not working
Comment by Bernard — November 29, 2011 @ 6:23 am
it's ublelievable for 40310 fans in 4 days.
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Comment by Hello — November 29, 2011 @ 9:05 am
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Comment by PC Support — December 5, 2011 @ 7:02 am
yes i dit all that,but if dont have 1000 of visists on you website,still hard to do this and have all this fans in 4 days.
Comment by the ranking blog — December 5, 2011 @ 8:55 pm
I agree, being an organic seo expert. I can assure that by following above steps any one can easily gain their fan base. informative article
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Comment by Cramer Cozmo — December 7, 2011 @ 12:05 pm
Its amazing what an impact Facebook have had to business and people all over the world! Im actually not on Facebook yet but I will deffintly use your great tips when time is
Comment by Martin — December 8, 2011 @ 4:29 am
Great post on how to get a good number of fans on facebook. Thanks for putting this up
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Comment by Adam — December 13, 2011 @ 5:59 am
Kind of easy for you since your blog is Facebook related anyway. How much does this cost anyway? I dont think many bloggers would like to spend $2000 on ads.
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Comment by Ben — December 17, 2011 @ 6:24 am
this is insane dude……..i wish i could get 100 likes in a mounth…!
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You might not be a national brand like Weekly World News, nor might you have the kind of content that lends itself readily to social media.
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