How Facebook Seeded Their New Questions Product

Questions IconFacebook has taken an interesting model to adding people to the Questions application: having users apply to the beta test. This morning we received an email with a link to this page which appears to be a user application for participating in the beta of Facebook Questions. What’s interesting is that Facebook expects the product to be as successful as Facebook Photos and Facebook Events, two of the most engaging applications on the site.

Just yesterday we suggested that Facebook was using the product as a way to rapidly increase engagement on the site. It appears as though the application process is an attempt to seed the product with valuable questions and answers. While this is the first time that we’ve hear about an application process, this doesn’t appear to be the worst way to get people into the program. Just as Quora, the hot questions startup, has been built on a community of valuable contributors, Facebook appears to be aiming for a relatively similar subset of their close to 500 million user community.

When this beta phase was made available we’re not quite sure, but here’s what the application page states:

As a beta tester, your job will be to ask great questions and provide great answers about your favorite topics. Economics? Skydiving? Relationships? Mexican Restaurants? It’s up to you. You’ll be the first person outside of Facebook to use this product. Your expert writing will be seen by tens of millions of people — including job recruiters. And we’ll bring our best beta testers out to California to tour Facebook headquarters and meet the team.

While many have already dismissed the product as a Quora killer, even Blake Ross who developed the application, we think it’s too early to do so. Some, including Techcrunch, have suggested that the product is not a Quora killer because of the quality of the questions, however we don’t think it’s fair make a statement like this so early.

Every entrepreneur in Silicon Valley likes to tell their competitor that they “aren’t competitors”, but once we’re slaving away at the computer, we all know that concerns over friends who are competing with us are thrown out the window. Ultimately, we all just want to build quality products, and may the best product win! Ultimately, we doubt Facebook is using this form any longer to see their Questions product since numerous users have already sent in screenshots to various blogs, stating that they’ve had access to the product for months.

It’s definitely interesting to see that Facebook focused on getting quality contributors to the product prior to completing a site-wide rollout though.

Thanks to Miles Kaye for the tip.

Facebook Questions Application

  Tags:



Recommended Articles


Inside Social Apps 2012 is Less Than Two Weeks Away

Inside Social Apps, held on February 8-9 in San Francisco, is less than two weeks away. This is the third conference on the future of monetization on social and mobile platforms. Leaders from the industry will share their views on today's most formidable challenges affecting social and mobile apps and games in 2012. Inside Social Apps conferences sell out in advance, so take advantage of early registration pricing. Early bird rates end on February 1, so register today.

4 Comments »

  1. I can't believe it. Facebook is getting into the eHow/Wikipedia space… THEMSELVES!

    This is genius… they are going to be an SEO powerhouse.

    What's next… Facebook is going to host their own Local directory? Facebook's List? FacebookBAY.

    Comment by Raj Lahoti — May 27, 2010 @ 8:27 am

  2. So basically this says, fb engineers are too stupid to come up with questions and answers to their own bugs and how to configure the site. I don't waste my time with those stupid user submitted Q&A sections. I don't have freakin time to wade through 20 useless spam answers. I want ONE question and ONE answer. It's just a showing of how lazy fb employees have become ver the last 5 yrs. They hardly if ever reply/follow up on bug reports or user problems.

    Comment by Guest — May 27, 2010 @ 11:43 am

  3. What's next… Facebook will be the Internet.

    Comment by Juan — May 28, 2010 @ 7:45 am

  4. How do I remove this 'Questions' page from my profile? I did'nt ask for it, the questions are mostly inane but are starting to get disturbing and I don't want to view them.

    Will FB disable it or at least allow the user to opt out/ disable things like this as it is very obtrusive

    Comment by Andy K — July 2, 2010 @ 1:59 pm

RSS feed for comments on this post. TrackBack URL

Leave a comment

Send us a Tip

tips@allfacebook.com
[Inside Social Apps 2012]
[AllFacebook Stats: Facebook Analytics for Your Business]
[How can Facebook change your business?]

Upcoming Events

Inside Social Apps

February 8-9, 2012 | San Francisco

Inside Social Apps

Developing & monetizing on social & mobile platforms

Social Gaming Summit

23-24 May, 2012 | Berlin

Social Gaming Summit

Where Gaming Meets the Social Web

AllFacebook Marketing Conference

June 28-29, 2012 | San Francisco

AllFacebook Marketing Conference

Your how-to guide for Facebook marketing.