After a successful Graphing Social Patterns in October, Dave McClure has teamed up with O’Reilly to bring a second Graphing Social Patterns West to San Diego March 3rd and 4th. I’m going to be hosting a panel on “Driving Fanatic User Engagement & Addictive Retention.” The purpose of the panel is to learn how to create more engaging applications so that users keep returning to your application. Also joining me on the panel is Mike Sego of (fluff)Friends, Keith Schacht of 42 Friends LLC and Tim O’Shaughnessy of D.C. based Hungry Machine LLC.

There will also be some great keynotes by Patrick Chanezon of Google, Amit Kapur and Jim Benedetto of MySpace, Charlene Li of Forrester Research, Benjamin Ling of Facebook and others. The conference will be expanding to cover MySpace and Bebo given the opening of their platforms. Want to get a 30% off discount? Use the following code when you register: gspw08spbl.

To learn more about the conference check out the Graphing Social Patterns West website. I’m also proud to announce that there will be a second edition of Graphing Social Patterns later this year in the Washington D.C. area. I will be helping organize the event so if your company would like to participate in the east coast version of the event please reach out to me.