Einstein Bros Bagels just introduced an interesting marketing scheme: Give Bagels away to every person who signs up as a Fan on Facebook! I encourage you to become a fan today and get yourself a free breakfast. Since January 24th, the fan page has grown from 41,278 Fans to 343,169 fans: That is 301,000 new fans, and 301,000 Bagels.
Interesting to observe the pretty harsh criticisms that show up every on the original Facebook Developers’ Board post about their ads and on the Fan Page itself. We can see a lot of people criticizing the taste of Einstein’s bagels. This of course is the problem with allowing user comments on your fan page: negative feedback can become the most prominent feature on the site.
Coming from the games Industry, this is the reason why publishers sometimes delay releasing any news about their games to the press, because that negative opinion can be extremely hurtful on sales. I can only imagine this causes big corporations to worry about the negatives of Facebook Fan pages as well.
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When is Einstein Brothers Bagels coming to Fayetteville, NC?????
Comment by kristin anderson — January 29, 2010 @ 2:27 pm
We're actually developing a platform to do this automated, will let you know soon!
Comment by Matias — January 29, 2010 @ 2:49 pm
signed up for a free bagel but did not get it. Am so disappointed as I love bagels!
Betty
Comment by betty baum — January 29, 2010 @ 3:23 pm
do you know how much they've spend on bagels (production&distribution)
Comment by Jernej — January 30, 2010 @ 4:27 am
DOH!
"Einstein Bros Bagels Welcome to all our new fans, and sorry to those who missed our Free Bagel and Shmear coupon, but we can't give bagels away forever! There will be other great offers heading your way though, so stay tuned.
Yesterday at 4:24pm"
Comment by dayngr — January 30, 2010 @ 4:28 am
Bagels, eh! Now if Krispy Kreme or Duncan Doughnuts did the same thing…Now we're talking!
Comment by Facecrooks — January 30, 2010 @ 7:47 pm
hi.. just testing..
Comment by Fathhi Mohamed — January 31, 2010 @ 11:21 pm