While Michael Jackson continues to reign as the most popular person on Facebook, FarmVille now has the largest fan base on the site. While the application was already the largest Facebook Platform application with almost 74 million monthly active users, it only recently surpassed Michael Jackson as the largest Page on Facebook with over 11 million fans. It’s not exactly a surprising metric considering the massive promotional vehicle the company has.
In comparison to other applications though, FarmVille has a relatively high ratio of fans to active users. This is not by accident. As Facebook prepares to deprecate their notifications developers have been focused on driving users to other promotional channels. Over the past month there has been an increased focus on getting users to bookmark applications in addition to becoming fans.
While feed stories don’t typically reach a large percentage of fans, FarmVille only needs to reach a fraction of active users to have a large impact. The company’s new FarmVille podcast obtained over 220,000 views, which is incredible considering it was only posted via the application’s fan Page. Whether you are a celebrity, popular brand, or a large application, Facebook Pages are a great way to engage your fans, customers, or users.
Zynga has been focused on engaging their application users in multiple ways, something many other application developers fail to successfully execute.
It is reallly a very Shocking but interesting news….
Comment by Misbah Abbas` — January 18, 2010 @ 7:59 am
What is the reason I am often unable to open CafeWorld and FarmVille using my Facebook account?
Comment by Pat — January 18, 2010 @ 8:58 am
Well that's a great news. I am really surprised that people are loving farmville so much. Almost my every friend play's farmville and they always try to reach higher, higher and higher in farmville.
Comment by Iphone Application D — January 19, 2010 @ 10:29 pm
I have seen my bro spend so much time and I think its more a proof that men are social animals and in us the survival of fittest in ingrained too deep.
Whether its the real world or the cyper world or in any futuristic world we will be the same…need the company of similar minded people and use any opportunity to prove we are one up!
I would commend the game creators who created a game that is simple in functionality that all it requires is time and not much brains!!
Comment by Lavanya — January 20, 2010 @ 5:03 pm
I added 5 new neighbors,but only two have been added.
Comment by Juanita Wicks — April 27, 2010 @ 8:59 pm
This is really great nice keep it up
Comment by Blackberry App — July 25, 2011 @ 11:23 am
That's really an amazing and inspirational article
Comment by Facebook app — July 25, 2011 @ 11:26 am