Yesterday Facebook blew away many technology pundits with the launch of the Open Graph as everybody realized Facebook’s incredibly ambitious goals. Everybody I talk to now is practically convinced that Facebook will become as big as Google, a company which currently has a $175 billion market capitalization. Years ago at Graphing Social Patterns, Mike Arrington publicly shunned Lee Lorenzen who announced that Facebook was a $100 billion company. At the time the audience applauded Arrington for calling it “bubble-like” talk. However $100 billion is no longer unrealistic.
Rumors are suggesting that Facebook’s private stock is currently trading in the private markets at a $22 billion valuation. Much of that valuation was a result of Facebook implementing new restrictions on employee stock sales. However pretty much everybody knows that the company is now steps from taking on Google directly and blowing away AdSense. Two and a half years ago we reported that Facebook was planning to roll out the adsense killer with the use of cookies.
While it hasn’t launched yet, Facebook’s decision to let users “Like” content around the web without being logged in to Facebook makes it pretty clear that the company is preparing to roll out their ad system to the rest of the web. While the “AdSense killer” isn’t weeks away, Facebook could launch their AdSense killer in a relatively short amount of time. While most people would have said you were crazy to believe that Facebook would be worth $100 billion three years ago, it’s no longer a far fetched concept.
While it’s not there yet, most website owners are giving Facebook up the keys to a massive vault and right now it looks like nobody is going to stop them.
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http://www.socialmediatoday.com/SMC/173961
And each of us are worth $30 to Facebook
Comment by Cody Merritt — April 22, 2010 @ 2:08 pm
15 years ago there was little word of Google. 10 years ago Facebook didn't even exist. Five years ago, Twitter was only an idea. We live in amazing times. And while Google is an amazing story unto itself, very few thought it could be replicated any time soon. Funny how history has a way of repeating itself.
Comment by Alexander Oliver — April 22, 2010 @ 2:16 pm
I'm sorry to say $100 billion sounds unrealistic. Google isn't all about adsense and adwords, I agree that adsense shares a great percentage in revenue but it's not all about adsense or adwords. I'm sorry but it seems very unrealistic to me that facebook will be a $100 billion company in near future.
Comment by Facebook User — April 22, 2010 @ 2:43 pm
I would love to see an adsense killer from Facebook. When Google first started their adsense program, myself and many others were able to generate a pretty decent income just by doing what we were already doing and allowing Google to advertise on our sites. Affiliate marketers BUILT Google only to be snubbed by them, being charged OUTRAGEOUS prices for Adwords, Getting slapped around by them and getting our Adsense clicks that used to pay several dollars per click cut down to just a few cents.
It is the marketers and business's that created Googles enormous revenue only to be punished for it later.
Facebook on the other hand seems to LOVE marketers! I hope they slap Google off the map.
Just my 2 cents.
Comment by Scott Manesis — April 22, 2010 @ 6:52 pm
Good Stuff.
Comment by Steve Floyd — April 22, 2010 @ 6:56 pm
lame. in 5 years, facebook will be run out of zuck's kitchen, just like my totally awesome killer of all things digital company. and my shiznit will rule the world like pb and mayo did way back when we were barely outta diapers.
it has been written…
Comment by Tommy Payne — April 22, 2010 @ 10:52 pm
I think that Facebook is on to something huge for advertisers. I was mucking around in their "Advertise on Facebook" pages. The level of demographic targeting is unbelievable! I was able to spec out my target market as people living in the Ottawa, Canada area, between the ages of 25 and 50, having at least a bachelor's degree, and male, and Facebook spit out the estimated size of my advertising target market. That is incredible! With targeting like that, one does not need local print advertising as much. This is better than anything I have seen from Google!
Once they implement the "Like" button, demographic targeting will be even easier. I think that they will save advertisers more money than they are worth.
Comment by Jay Godse — April 23, 2010 @ 8:02 am
I'm fully agree with Scott Manesis
Comment by Mahmud Ahsan — April 23, 2010 @ 8:55 am
Hey there, my understanding of the new fb Like functionality is that u need to be logged into fb to make it work. Can u plz clarify this?
Comment by Mike Watkins — April 23, 2010 @ 5:38 pm
Now , i don't understand . But maybe someday if i go to this page , i'll coment , key ..
Comment by Syafiq Vatreni — April 25, 2010 @ 12:10 am
Now , i don't understand . But maybe someday if i go to this page again , i'll coment , key ..
Comment by Syafiq Vatreni — April 25, 2010 @ 12:12 am
I hope Facebook does create a Adsense model. Competition is key in the advertising space. When Google has the advertising monopoly, it only benefits them…
Comment by Chris — December 16, 2010 @ 1:46 pm