Comments on: Facebook Wants You To “Like” Everything On The Web http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03 The Unofficial Facebook Blog - Facebook News and More! Fri, 10 Feb 2012 01:03:35 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: John Williams http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03/comment-page-1#comment-62051 John Williams Wed, 31 Mar 2010 21:18:01 +0000 http://www.allfacebook.com/?p=13026#comment-62051 Sounds like perhaps a case of replacing a relatively low number of genuine fans with a high volume of likers. This seems counter-productive to me. Sounds like perhaps a case of replacing a relatively low number of genuine fans with a high volume of likers. This seems counter-productive to me.

]]> By: David Sanger http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03/comment-page-1#comment-61953 David Sanger Wed, 31 Mar 2010 02:32:33 +0000 http://www.allfacebook.com/?p=13026#comment-61953 The other side of this is that it will be that it will be harder for users to quit being a fan since that means users will have to "unlike" the brand. Better to have a "clear" option than an "unlike". The other side of this is that it will be that it will be harder for users to quit being a fan since that means users will have to "unlike" the brand.

Better to have a "clear" option than an "unlike".

]]> By: Tara http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03/comment-page-1#comment-61930 Tara Tue, 30 Mar 2010 18:56:47 +0000 http://www.allfacebook.com/?p=13026#comment-61930 I'm not one to vocally oppose the many changes and tweaks that Facebook goes through. I think overall they lead to greater good and improve the user experience. But this time, I really don't understand the added value or logic behind the proposed language change. I think it really will cause more conflicts and confusion than anything else. I personally like the differentiation between sentiments I express on Facebook. To "like" something is not the same as becoming a "Fan"... it's a different level of engagement and association. Brand affinity tends to go beyond simply "liking" something, it involves a greater sense of passion and enthusiasm than what the verb "like" evokes. As it is, many users don't find "like" to be sufficient in expressing their feelings across different types of content... why would you then flatten the language and assume that I'd "like" every bit of content equally? I don't think that's the right form of consistency you want to achieve.. especially since the resulting impact of "liking" a Fan page is inconsistent with "liking" other content on the site. Again, it's confusing. That aside, imagine all the various buttons and widgets across the web that would have to be updated with the new language... and what would the new call to action be? It now (appropriately) says "become a fan"... will this be "like us" ? and how would you reference the members of your page? Not as "Fans", but "Likers" ? It just seems to ripple off into more questions, confusion and problems... not just for the users, but also for brand/page managers. I'm curious to see how this all unfolds. Facebook certainly does a good job of keeping us at the edge of our seats, and changing things right as we start to get used to them... I'm not one to vocally oppose the many changes and tweaks that Facebook goes through. I think overall they lead to greater good and improve the user experience. But this time, I really don't understand the added value or logic behind the proposed language change. I think it really will cause more conflicts and confusion than anything else.

I personally like the differentiation between sentiments I express on Facebook. To "like" something is not the same as becoming a "Fan"… it's a different level of engagement and association. Brand affinity tends to go beyond simply "liking" something, it involves a greater sense of passion and enthusiasm than what the verb "like" evokes. As it is, many users don't find "like" to be sufficient in expressing their feelings across different types of content… why would you then flatten the language and assume that I'd "like" every bit of content equally?

I don't think that's the right form of consistency you want to achieve.. especially since the resulting impact of "liking" a Fan page is inconsistent with "liking" other content on the site. Again, it's confusing.

That aside, imagine all the various buttons and widgets across the web that would have to be updated with the new language… and what would the new call to action be? It now (appropriately) says "become a fan"… will this be "like us" ? and how would you reference the members of your page? Not as "Fans", but "Likers" ? It just seems to ripple off into more questions, confusion and problems… not just for the users, but also for brand/page managers.

I'm curious to see how this all unfolds. Facebook certainly does a good job of keeping us at the edge of our seats, and changing things right as we start to get used to them…

]]> By: Stew Brennand http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03/comment-page-1#comment-61915 Stew Brennand Tue, 30 Mar 2010 14:30:08 +0000 http://www.allfacebook.com/?p=13026#comment-61915 Seems like the next logical step to me. Metrics over time will show that more people are willing to "Like" then "Digg". It also reaches a much broader demographic. Instantly streamed likes on Facebook user profiles and streams make sharing better; Simpler, Faster. Seems like the next logical step to me. Metrics over time will show that more people are willing to "Like" then "Digg". It also reaches a much broader demographic. Instantly streamed likes on Facebook user profiles and streams make sharing better; Simpler, Faster.

]]> By: Paul http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03/comment-page-1#comment-61878 Paul Tue, 30 Mar 2010 13:13:44 +0000 http://www.allfacebook.com/?p=13026#comment-61878 this is an awful idea. it will lead to lots of confusion. will facebook ever learn? this is an awful idea. it will lead to lots of confusion. will facebook ever learn?

]]> By: Natasha K http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03/comment-page-1#comment-61902 Natasha K Tue, 30 Mar 2010 11:57:57 +0000 http://www.allfacebook.com/?p=13026#comment-61902 People on average fan about 50 pages, with this "low commitment" change, they will fan hundreds/thousands. To me this just adds to the clutter, and definitely is not a benefit to the brands participating on facebook. How will we know who are our REAL fans? People on average fan about 50 pages, with this "low commitment" change, they will fan hundreds/thousands. To me this just adds to the clutter, and definitely is not a benefit to the brands participating on facebook.

How will we know who are our REAL fans?

]]> By: Helen Todd http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03/comment-page-1#comment-61890 Helen Todd Tue, 30 Mar 2010 10:50:22 +0000 http://www.allfacebook.com/?p=13026#comment-61890 I understand why Facebook is doing this. It makes sense for a brand to want to connect with a customer over a customer becoming a fan (this is more one-sided and not as conversational as the medium allows) however this is going to be an enormous headache explaining this and updating all content around pages for anyone who works with them. I understand why Facebook is doing this. It makes sense for a brand to want to connect with a customer over a customer becoming a fan (this is more one-sided and not as conversational as the medium allows) however this is going to be an enormous headache explaining this and updating all content around pages for anyone who works with them.

]]> By: Tyler Hurst http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03/comment-page-1#comment-61844 Tyler Hurst Mon, 29 Mar 2010 22:06:12 +0000 http://www.allfacebook.com/?p=13026#comment-61844 "“Like” offers a light-weight, consistent way for users to connect with the things they are passionate about. This lighter-weight action for connecting to a Page on Facebook means that users will be making more connections across the site, including your Facebook Page." Um, like and passion don't belong in the same sentence. "“Like” offers a light-weight, consistent way for users to connect with the things they are passionate about. This lighter-weight action for connecting to a Page on Facebook means that users will be making more connections across the site, including your Facebook Page."

Um, like and passion don't belong in the same sentence.

]]> By: Mike http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03/comment-page-1#comment-61830 Mike Mon, 29 Mar 2010 18:25:14 +0000 http://www.allfacebook.com/?p=13026#comment-61830 Of course it will increase interaction, this is nothing more than a way to generate new 'Fan' Page connections from users who don't understand the language change. It's tricking users who won't understand the distinction between clicking a "Like" button (such that the brand can now insert items into your stream) vs. a "Like" link which are currently in use on the site. Of course it will increase interaction, this is nothing more than a way to generate new 'Fan' Page connections from users who don't understand the language change. It's tricking users who won't understand the distinction between clicking a "Like" button (such that the brand can now insert items into your stream) vs. a "Like" link which are currently in use on the site.

]]> By: Jinto http://www.allfacebook.com/facebook-wants-you-to-like-everything-on-the-web-2010-03/comment-page-1#comment-61829 Jinto Mon, 29 Mar 2010 18:14:58 +0000 http://www.allfacebook.com/?p=13026#comment-61829 You know it says 'confidential' right? You know it says 'confidential' right?

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