Yesterday we reported that developers should anticipate Facebook adding new sources of traffic to restore organic growth for applications and it appears as though the first source is already being tested. As Eric Eldon reported yesterday, Facebook is now testing in-application promotions of applications. Essentially it shows how many credits a user has and enables users to navigate to their bookmarked applications.
The feature, which was first pointed out by Eric von Coellen, appears to be more of a promotion of Facebook Credits, however it should benefit developers as well. While a small adjustment, it’s something that could significantly increase the number of Credits sold and the number of applications users interact with each day. As I mentioned yesterday, many of the new channels will most likely be focused on Facebook users that already interact with applications.
While we don’t know whether or not new communication channels are in the product roadmap, the company wants to make as many changes as possible that will help boost traffic to applications and stop the DAU downfall that we’ve seen happen over the past few months, and more importantly, the past few weeks. Facebook has said that the new feature is a test but has confirmed that the company is actively testing new ways to encourage users to return to applications.
Ultimately having a healthy Platform is in Facebook’s best interest as a healthy Platform directly correlates to Facebook’s growth in Credits revenue. You should be able to view the test (as pictured below) from within any of your favorite Facebook applications.
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not gunna help that much when many companies have insulted and abused their users as much as they have.
ie : zynga
i bet a lot of the loss is actually attributed to people abandoning zynga games altogether whether it be cause of shoddy customer service or blatant unfair treatment of players, or ignorant greed bordering the lines of criminal behavior. either way a lot of people are unhappy and zynga is hiding behind this excuse .
they dont deserve new users, get them off fb!
the good apps keep growing because of happy customers. zynga is losing because of unhappy customers and lost trust from the people who once supported yoville but were scammed by zynga.
Comment by Robyn B. Holmes — June 8, 2010 @ 9:59 am
I have to agree – it's something that has never changed but has always been ignored by most companies – support your "customers" and they will champion your products for you.
We are in the process of developing our first FB game and I really hope we can keep to that adage. We will certainly try our hardest. It's not all about the money. Whilst we will want to make a profit it can be done in a morally correct way.
Comment by Chris Young — June 8, 2010 @ 10:06 am
zynga is still growing
Comment by Gebadia Smith — June 8, 2010 @ 10:27 pm
they are all over 7/11.. they have those itune like game cards.. not to mention they have a 5 year agreement with FB.. meaning it is in fb's best interest to promote them…
Comment by Gebadia Smith — June 8, 2010 @ 10:28 pm