While Facebook has let Facebook Page administrators target Page updates to fans for a while now, the company just extended targeting to stream updates. The service mimics the functionality provided by the new status update privacy settings first demoed by Facebook back in July. While the new privacy settings have yet to go live almost 5 months later, it appears that Facebook wants to enable granular stream publishing filters for page administrators as well.
By clicking on a new stream filter toggle that shows up next to the “Publish” button, Page administrators can select which fans they’d like to make stories visible to based on their country and language. For international brands, this is extremely valuable. We even have a French version of our site however non-French speaking users probably won’t find the content on the site valuable. With this new feature we can target our French readers.
While we have not confirmed whether or not this is a site-wide rollout, I’d expect this feature to be available for all Page administrators in a short amount of time. We’ll reach out to Facebook for more information but considering that it’s almost midnight on the west coast, I doubt we’ll hear back until tomorrow.
Update
As Jim Burnell points out in the comments, the feature has been rolled out to all Page administrators as announced via the Facebook Pages notes.
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It's live for all pages.
http://www.facebook.com/notes/facebook-pages-publ...
Comment by Jim Burnell — November 18, 2009 @ 11:26 pm
Any news on whether they'll be extending this to the stream publishing APIs?
Comment by Craig James Bovis — November 19, 2009 @ 1:26 am
That new feature is great for newspapers as they can also target people by their city. That's such a nice move from facebook !
Comment by rcoilliot — November 19, 2009 @ 3:19 am
Nice that it works on app profile pages, too!
Comment by Andy Hilal — November 19, 2009 @ 9:05 am
can't wait till this gets extended to profiles!
Comment by Dana King — November 19, 2009 @ 10:04 am
I’ve been dreaming of this for ages for my profile page. I cannot wait until I can target my status updates to different lists I’ve created so that my teenage daughter does not see what I’d like to share with my fun grown-up friends.
Comment by Ann Sanderson — November 20, 2009 @ 12:00 pm