Yesterday, a new statistic based on comScore data showed that Facebook had officially surpassed Google in terms of time spent off all internet users in the United States. While it’s no doubt a major milestone for Facebook, the implications to Google’s business are negligible since the company measures success based on decreasing the time spent on their site.
In August, U.S. internet users spent 41.1 million minutes on Facebook, which surpassed Google’s 39.8 million minutes. However as this stat was revealed, a greater statistic was looming large. Earlier this week Marissa Mayer announced that over one billion users visited Google every week. It’s a number that Facebook has been racing toward, however Google was the first to surpass it.
Below is the chart of the new milestone as published on Alley Insider.
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>>While it’s no doubt a major milestone for Facebook, the implications to Google’s business are negligible since the company measures success based on decreasing the time spent on their site.
I'm glad you made that point! I spend minimal amounts of time actually on Google yet it's by far the most useful tool for me. The point is to get it to send me somewhere else asap, rather than hang out on Google!
Comment by Caitlin Fitzsimmons — September 10, 2010 @ 1:15 pm
Those numbers are impressive, but not surprisingly Google is still visited more often than Facebook. Google is used more often, hence the amount of visits is greater. I personally now use Google to spell check when working on programs like DreamWeaver that don't spell check as you type (yes, I'm a web designer and fan page designer). It's faster to type something on the Google search box than to open Word…
Comment by m a r c o — September 10, 2010 @ 1:39 pm
The graph compares just Google SITES with Facebook. But Google sites is only a portion of the Google offering. So the headline is pretty inaccurate really.
Comment by RichardB — September 11, 2010 @ 3:16 am
I agree this is important to note because right now Google and FaceBook provide very different value propositions.
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