“Facebook”, Searched For 16 Percent More Than Google

Hitwise Search BrandsAccording to statistics published by Hitwise yesterday, Facebook has become the most searched brand in the United States. This is calculated by Hitwise as all the search terms which “included the root word ‘Facebook’” of which there were 10,673 search terms. While MySpace still has a substantial number of searches, the research suggested that MySpace has continued its historical decline.

Facebook has been experiencing ongoing growth domestically, previously outstripping Google as the most visited site in the United States. This is yet another metric which points to Facebook’s continuing growth in dominance. It has been expected that this year Facebook could become larger than Google on most measurements, even including global traffic.

Both revenue and traffic continue to grow at Facebook, giving the company something to be extremely proud about. Do you navigate to Facebook or Google more frequently each day?

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6 Comments »

  1. Does one really need to search for Google?

    Comment by Ally — April 2, 2010 @ 5:27 am

  2. i could not enter to face biook

    Comment by NGUYENVANMY — April 2, 2010 @ 5:43 pm

  3. I'm actually surprised people would search for Google or google at all. After all people, 'Google' stuff these days. This report is bunk.

    Comment by Mark — April 2, 2010 @ 7:02 pm

  4. I still don't understand why people are giving flawed reports on facebook overtaking google. Also as Ally said, who needs to search for Google?

    Comment by Mathieu — April 3, 2010 @ 12:19 pm

  5. I NEED A GIRL FRIEND.

    Comment by ESHAN — April 4, 2010 @ 10:32 am

  6. What's interesting is that 9 out of 10 of these brands are purely internet businesses. The other one (Walmart) generate huge revenues from online.

    Comment by Darren — April 29, 2010 @ 11:40 am

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