Facebook has been beta testing its new search since June 16th and more recently the company began displaying search engine result pages (SERPs) that have a greater emphasis on Bing results. While many of you are looking for a little more bling to add to your attire, Facebook thinks that for the time being you’ll be satisfied with a little more Bing. The Bing results used to be displayed primarily in the “Sponsored Results” area but now they have their own section of the results page.
So how significant of a change is this? Very big (I’m currently holding my hand out very wide to illustrate the massive impact of this change). While Facebook’s new search results page resembles Twitter’s search results page, there are many more components including posts from friends, applications, Facebook Pages, and people depending on what you search.
When Microsoft made their $240 million investment at a $15 billion dollar valuation, integrating search appeared to be part of the deal. Now we’re finally beginning to see early signs of that. While the Bing search results still show up below the other results (and “below the fold”), it’s a much greater presence than before. It will be difficult to determine what the impact of these repositioned results are but it’s not surprising given Microsoft’s drive to increase the promotion of Bing.
At this point we can only speculate why Bing has been given a greater presence but as I mentioned before, it most likely has something to do with Microsoft’s large investment in Facebook. Have you been using Bing at all recently? Will this greater emphasis on Bing results get you to try the rebranded search engine? Do you have access to the new version of Facebook search yet or are you still waiting?







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Is it already alive? Hope can searc what I post before.
Comment by Faizal Rahman — August 6, 2009 @ 4:41 pm
Wow, what prime placement….
Comment by William Smith — August 6, 2009 @ 4:42 pm
Not really surprised its coming back. Live Search was on Facebook previously
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Bing – the successor of Live Search (and coming soon replacement for Yahoo Search as well [via deal])
Facebook renews its Microsoft love
Live Search last Facebook shortlived stint: http://mashable.com/2008/10/07/facebook-live-sear...
Hopefully Facebook gives the new search to more soon!
Comment by Jamie Ellis — August 6, 2009 @ 4:43 pm
Still waiting…
Comment by Joffrey — August 6, 2009 @ 7:54 pm
We here waiting for new fb search.. Even news about fb search stopped
And where is "friends of friends" filter in search, because friends of friends is more about local news than worldwide everyone.
Comment by Waiting — August 6, 2009 @ 8:35 pm
still waiting….any update on when it will be available for the masses?
Comment by Amit Dodeja — August 10, 2009 @ 11:16 am
Facebook new Real Time search is one of the most important features social media has ever came across with, and it will only get better
Comment by Kobi Gamliel — August 11, 2009 @ 2:41 am
still waiting for facebook new look.
Comment by OKE LEKE — March 6, 2010 @ 5:32 pm
This is absolutely about to make me go back to MySpace. HOW DARE THEY USE SHITTY MICROSOFTS SEARCH ENGINE. I FUCKING WANT GOOGLE SEARCH NOT FUCKING BING SHIT. THEY BETTER FUCKING GIVE ME THE DAMN OPTION FOR FUCKING GOOGLE THESE FUCKING SCUMBAG BASTARDS.
Comment by Justin Graziano — April 25, 2010 @ 10:14 am
Justin, you need to chill out a bit on this stuff. If you do a side by side comparison of Bing and Google, you would find that they both have strengths. I see that google has begun to copy some of the Bing funcionalty – they don't want to lose user to this new features of search. The competition is good.
Comment by Bob Marko — September 16, 2010 @ 1:55 pm