Facebook appears to be making some additional modifications to their ad platform. Over the past few weeks we’ve covered a number of new features that Facebook has begun testing including keyword recommendations and multi-country support. According to Dave Kerpen Facebook is also in the process of adding ad scheduling.

I’ve spent a few minutes browsing around and can’t seem to find where to schedule ads but it’s clearly something that the company is testing. It appears that over the past couple weeks Facebook has started investing more heavily in improving the advertising platform. This is a great sign of things to come. The only thing Facebook needs now is more impressions! Even with billions of pageviews and hundreds of millions of users, Facebook still needs to expand as advertisers continue to demand more clicks.

Facebook continues to improve their targeting features and ad management tools. Each of these new features comes with it additional complexities which means Facebook has been working on these features well before publicly testing them. While time scheduling is a valuable feature, in many instance is can be unnecessary. On Google you want to avoid early morning clicks if you are looking to provide professional services but on Facebook if you’ve targeted a person by the company they work at, the time may not be necessary.

Whether or not you use each targeting variable on any given campaign will depend on what you’re promoting. The more variables Facebook lets you target based on, the more advertisers will want to use their system. With Facebook increasing the number of advertisers on their system, these new features will surely satisfy a large number of people.