Facebook has updated their new statistics page and the most significant statistic is that sharing has increased 500 percent in only six months. The total number of users on the site has less than doubled in the same amount of time, growing from 250 million users to 400 million. That means the average user is sharing over 12 pieces of content each week.
As Kim-Mai Cutler points out, Facebook users don’t appear to be increasing their volume of status updates though:
Facebook users are also posting 60 million status updates a day or 50 percent more than they were in September. However, the overall percentage of Facebook’s user base posting status updates has actually fallen with 35 of the 400 million users publishing these per day. That’s unchanged from December, and only 5 million higher than the 30 million users posting status updates a day in July.
The picture is clear: Facebook users continue to be highly active (with 50 percent of users logging into the site daily) and are increasingly using the site as a tool for sharing stories with their friends. If you’ve been increasingly overwhelmed by the volume of content within your Facebook feed, it’s because users are now sharing more information on the site.
So how did Facebook increase their volume of sharing so dramatically? The most obvious explanation is an increased number of sites that have implemented Facebook Connect (over 80,000). Additionally, Facebook’s new share analytics tools have made it easier for website owners to enable users to share their content on Facebook.
Overall, Facebook continues to post remarkable growth while maintaining remarkable levels of user engagement.
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Great post and stats. I personally enjoy the new "Via" function Facebook has added. It's an easy and great way to share other friend's content as well notifying them about it.
As far as Facebook Connect is concerned, it will only continue to grow. Adds some easy and simple integration into blogs and other sites.
Comment by Mike Stenger — February 9, 2010 @ 6:53 am
Yes, but why the decrease in status updates? Why are friends posting less? I would say that Facebook is "feeling" less and less personal, especially to my demographic (35+). I can't put my finger on why the changes feel less intimate, but they do. Comments or thoughts?
Comment by Jenny Wells — February 9, 2010 @ 7:46 am
Great stats and good point about Facebook Connect.
Speaking of Facebook, check out the Download Photos app on facebook to bulk download tagged photos and albums! –> http://apps.facebook.com/savephotos
Comment by Nicole — February 9, 2010 @ 9:36 pm
Simple answer from my point of view – the learning curve:
I think the community is posting less because friends have learned that only relevant content gives a specific value to the social network rather than posting hourly dust around …
Comment by Eku Wand — February 23, 2010 @ 6:16 pm
i want to fetch comments and fans of my application on facebook onto my website.i don't find any way.Please help me out.
Thanks
vaneet
Comment by vanet — June 30, 2010 @ 4:19 am
Visit and like this page http://www.facebook.com/inspirationoverflow
Comment by vipin — January 10, 2012 @ 3:45 am