Facebook Quintuples Application Email Limit

Facebook has just announced that they will be increasing “the maximum number of emails that can be sent to each user … per day from 1 to 5.” This is a significant change for many applications. Previously, it has been somewhat challenging to keep users engaged in an application. That is less of an issue now that Facebook has raised the number of emails each application can send on a daily basis? Will this increase spam though?

In the short run I can see this increasing spam in our inboxes but Facebook has been historically aggressive on fighting spam. Applications are no exception. Now you can look forward to more emails notifying you that someone on Hot or Not thinks that you are cute or that someone has turned you into a Zombie. As someone that gets a lot of application notifications, I surely don’t need emails adding to the spamminess of Facebook.

For developers this update by Facebook is a godsend. Everytime someone gets poked, has something written on their wall, gets hit with a snowball, has someone view their profile, receives a gift or has anything else happen to them, they can now look forward to an email potentially. Do you think this change is a good thing or a bad thing?

 



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6 Comments »

  1. As a developer, I would be wary of this. I take the mantra "make your users happy" very seriously, and personally, getting mountains of spam and bacn doesn't make me happy.

    Comment by Charlie — November 30, 2007 @ 10:12 am

  2. As a developer, I would be wary of this. I take the mantra “make your users happy” very seriously, and personally, getting mountains of spam and bacn doesn’t make me happy.

    Comment by Charlie — November 30, 2007 @ 2:12 pm

  3. This is bad and will get abused quick. IMHO, Facebook is just trying to show value in app users (yet their platform is rapidly devaluing of web development).

    Comment by Matt — November 30, 2007 @ 5:42 pm

  4. Agreed. It's hard to imagine how 1 email per day wasn't enough. This will hurt all developers I fear.

    Comment by Jon Nichols — November 30, 2007 @ 8:34 pm

  5. This is bad and will get abused quick. IMHO, Facebook is just trying to show value in app users (yet their platform is rapidly devaluing of web development).

    Comment by Matt — November 30, 2007 @ 9:42 pm

  6. Agreed. It’s hard to imagine how 1 email per day wasn’t enough. This will hurt all developers I fear.

    Comment by Jon Nichols — December 1, 2007 @ 12:34 am

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