Booyah, the company which recently raised a $20 million round from Accel Partners, has launched an in-app promotion within the MyTown application that lets users win Facebook Credits. While it is a short-term promotion, it’s one of the first we’ve seen where game users are rewarded with Facebook Credits rather than having to use those credits to purchase something. Even more significant is that this is one of the first off site Facebook Credits integrations we’ve seen.
Given that Jim Breyer, who’s already on Facebook’s board, is now also on Booyah’s board, it’s not surprising to see the company implementing Facebook Credits. This is a significant milestone for Facebook’s Credits marketing process and it illustrates that the company is looking to have deeper integration within mobile applications. Recently, Facebook has been announcing a number of significant partnerships surrounding Facebook Credits marketing.
CrowdStar also recently announced a partnership with Facebook under which the company will begin using Facebook Credits exclusively within their games. Right now the only place users can spend Facebook Credits is on Facebook.com, however this test with MyTown could theoretically lead to in-app purchases with Facebook Credits.
We’re not quite sure that will happen anytime soon however as it’s direct competition with Apple who already offers developers a tool to enable in-app purchases. Instead, this may simply be a technique to drive MyTown users to other Facebook games. Any user who plays MyTown is probably more likely to play a Facebook game. It will be interesting to see if this marketing campaign turns into something more significant.
![[Inside Social Apps 2012]](http://www.allfacebook.com/wordpress/wp-content/themes/allfacebook2/images/ISA2012_336x100_F_RegisterNow.gif)
![[AllFacebook Stats: Facebook Analytics for Your Business]](http://www.allfacebook.com/wordpress/wp-content/themes/allfacebook2/images/stpro_allfacebookstats.gif)
![[How can Facebook change your business?]](http://www.allfacebook.com/wordpress/wp-content/themes/allfacebook2/images/FMB_A_MAY2011_336x100_F.gif)
Congrats to Booyah, they deserve more press with all the users they have. I guess Foursquare is just trendier..
Comment by Jonathan Jaeger — July 5, 2010 @ 10:59 pm
hey whats uppp whare games can i have thqat credit?
Comment by MiAn LiM — July 28, 2010 @ 2:37 am
what happen to my fb credit purchases? nightclub city? my eyewear? ihad 93 now 88 and try to redress wants me to buy what i brought already. yes i saved it.
Comment by Delores Wilson Bethe — July 30, 2010 @ 5:01 pm
give me facebook credit
Comment by pathum — September 4, 2010 @ 2:58 am
what games can i get this credits?
Comment by kristine — September 9, 2010 @ 8:47 pm
Where is my 500credits?
Comment by Jussi — September 11, 2011 @ 8:40 am
Where is my 500 credits?
Comment by Richard Begley — September 16, 2011 @ 3:57 pm
where us our 500 credits?
Comment by david — September 23, 2011 @ 10:45 pm
i want my credits
Comment by Beau Cook — October 9, 2011 @ 6:26 pm
is this just another bump lke thought i was getting 500 fb credits lke some one needs to sit back down and think again with these credits lke this is about 5 times now where we all been done
Comment by will hickman — October 13, 2011 @ 5:53 am
i wanted credits
Comment by hey — October 17, 2011 @ 5:09 pm
i want my credits
Comment by rudra tagaya — November 14, 2011 @ 11:17 am
how do i recieve my fb credits
Comment by CLuTcH — December 15, 2011 @ 10:45 pm
where are my credits this is bull hockey its time to sound off took my time on my treatment day for cancer to pass the time and now this………. send it now or we will bann together to sound blog everywhere
are my credits this is bull
Comment by sondra — January 11, 2012 @ 6:42 am