Want access to the level of impressions, clicks, and overall engagement you are receiving for each feed story on your Facebook Page? Soon you will be able to! According to an image used by Mark Cowan of Facebook during a recent presentation in Poland, Facebook will soon improve their insights product to enable Page administrators to “track impressions and interactions against each post”. Additionally, Facebook is testing out new real-time ad targeting features.
There’s no doubt that the post analytics feature will be celebrated by Page administrators and many large Twitter users will probably be jealous of this new feature. Being able to track impressions and engagement on a per post basis provides massive value. While the number of fans your Facebook Page has is an important thing to keep track of, more important is the number of people actually engaging with your Page on an ongoing basis. While Facebook’s existing “Insights” product provides administrators with a basic amount of engagement information, this new product will make the data much more useful.
Other information provided by Mark Cowan was that Facebook’s Banners will be phased out in the first quarter of 2010, something which has already happened abroad. Also included in the presentation was confirmation that Facebook is focusing on including Real-Time data within the company’s advertising product. We previously heard that Facebook will be enabling targeting based on status updates and including a time-frame filter.
This however is the first time we’ve seen this information publicly confirmed by a Facebook employee. We’ll continue to keep readers updated as we hear more information about these new features.
Thanks to Konrad Traczyk for the tip.
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It was only a matter of time before Facebook started serving ads based on the content of status updates. I wonder how/if they'll now combine this with what they know about the thickness and depth of relationships (number of interactions) between users. Let's say I update my status about cricket scores but most of the interactions I have are with people who like football it might be smart to deliver an ad about football and then another about cricket. Cricket may be just a passing thought whereas football something that has a more central place in my interests. Fascinating days ahead.
Comment by Peter Fletcher — January 17, 2010 @ 5:42 pm
Thats a nice feature. Thanks for the update
Comment by Voyage Montreal — January 17, 2010 @ 7:23 pm
This is great. Facebook have to start provide deeper analysis on page, or at least open the API. It helps much for brand that working on Facebook Marketing.
Comment by Ramya Prajna S — January 17, 2010 @ 11:09 pm
good information. Thanks for it.
Comment by Iswady — January 18, 2010 @ 12:51 am
Great stuff Nick.
Glad to find your site.
fyi there may be a few words missing in the intro<Want to the level of impression
Comment by Ivan Walsh — January 18, 2010 @ 4:26 am
This is huge. I've been looking for the status targeting feature for a long time now. Really looking forward to it! Thanks for covering this.
Comment by Shawn Rubel — January 18, 2010 @ 4:27 am
Thanks for the great article. This is definitely a step in the right direction for Facebook advertising. Wonder how long it will take before Twitter implements post analytics?
Comment by Facebook User — January 18, 2010 @ 5:04 pm
Mark Cowan's presentation on Slideshare appears to have been removed. Was this a case of word getting out prematurely? This is the second mention of these "new features" I've heard in under a week.
Comment by Tim Wilson — January 19, 2010 @ 3:51 am
Anyone has a copy of this presentation?
I will like to go over. thanks
please email it to diego@enzima.com
Thanks
Comment by Diego Orofino — January 20, 2010 @ 6:24 am
Does anyone know how they are calculating these impressions?
Comment by Kinnari Mathrawala — January 20, 2010 @ 2:01 pm
Good stuff! I'm looking forward to using it.
Comment by wanda riggan — January 22, 2010 @ 7:08 am
Just in case anyone scanning the comments missed that this was officially announced by Facebook on January 21st: http://www.facebook.com/note.php?note_id=26377300...
Comment by Tim Wilson — January 26, 2010 @ 4:41 pm
Anybody can send a copy of this deck pls? peter.zarand@gmail.com
Comment by Peter — February 1, 2010 @ 8:24 am
Like what we have been preaching in our free Building Facebook Fandom eBook (http://bg.sg/fandom). Use Facebook Ads instead of Display Banners like Skyscrapers! This is the age of Performance Marketing. There is little room for inefficient forms of marketing and advertising…
Comment by Building Facebook Fa — February 2, 2010 @ 7:57 pm