Last week Facebook introduced a new public profile insights tool which lets page administrators track who is interacting with their page and how each fan is interacting. One of the new measurements that was added is called “Post Quality” which according to Facebook is a “Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.”
Facebook has also indicated that they will be providing an additional metric called “Stream CTR / ETR” which is a measure of the click through and engagement rate for the page. One thing that still isn’t provided to administrators is statistics about the number of fans who have feed stories hidden from their feed. This is a relatively significant statistic as post quality could be negatively impacted if less users are interacting with a company’s page because more fans removed it from the feed.
As I’ve also mentioned in the past, it would make a lot of sense to add an insight which tracks the conversion of visitors from Facebook ads into fans. This would help advertisers determine which ads are working most effectively and adjust spending based on that insight. Facebook is clearly focused on improving their insights product but the product is still clearly unfinished.
Also what’s more challenging for page administrators is that the insights are not exportable to other formats. If administrators were able to produce deep analysis on the interactions of fans with their pages, steps could be taken to improve the overall user experience. Within Facebook applications, developers invest a substantial amount of time in improving the overall user experience while incorporating detailed metrics.
It’s difficult to do the same within Facebook Pages because Facebook is the one who controls what metrics page administrators have access to. Do you find this new metric to be useful? What additional metrics would you like to see?
Update
As Phil Edwards notes in the comments, you can actually view how many people are unsubscribing from your feed updates in the lower part of the insights page by selecting “Unsubscribes / Resubscribes”.
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Actually, you can find fans hiding your stream stories under the "Unsubscribed Fans" section at the bottom of the Insights page. Definitely a useful stat.
Comment by Phil Edwards — May 11, 2009 @ 7:34 am
I have a question regarding Facebook’s post quality feature. What is the maximum “post quality rating” you can receive? I have seen four stars with an 8.2 rating, and four stars with an 18.2 rating, so I haven’t been able to distinguish what the best post quality rating one can receive is.
Comment by Kait Keisler — June 8, 2009 @ 11:03 am
yes that would be a great number to know as it would allow a number to compare you present quality score and have a number to aim for.
Comment by Amit Dodeja — June 10, 2009 @ 7:55 am
@Kait. I stand to be corrected on this. Although the Post Quality Rating and the “star rating” are related, the relationship is not a causal one. The post quality rating is a measure of the percentage of users that have interacted with your page in one way or another. The star rating however shows how your level of interaction compares with other pages of similar size ([m not sure if its compared with pages of similar content as well). So, for example, you can have a large number of fans with a high post quality rating. At the same time however your star rating could be low if other pages of similar size have a larger number of interactions than you.
Comment by Joshua G Giordimaina — July 9, 2009 @ 8:55 am
@Kait. I stand to be corrected on this. Although there is a relationship between the “post quality rating” and the “star rating”, the relationship is not a causal one. Post Quality Rating is a description of the level of interaction on your page, a measure of the number of fans that interacted with your page, one way or another, over the last 7-day (rolling) period. On the other hand, the star rating describes how the level of interaction of your page (ie, the post quality rating) compares with other pages of similar size (I don’t know whether FB uses content as well). So, theorically, you can have a page with a large number of fans and a high post quality rating — because a good number of your fans are interacting — but at the same time a low star rating – because other pages of similar size have higher levels of interaction.
Comment by Joshua G Giordimaina — July 9, 2009 @ 9:06 am
on this article it says 3.8 for the post quality
Can't anyone tell me out of what?????
out of 10???
out of 5?
out of 100????
How do I know if 3.8 is good or not????
Thank you so much
Comment by tal — August 20, 2009 @ 4:59 am
out of 5 is my guess judging from # of ***** shown on the score card:)
Comment by natasha — September 16, 2009 @ 5:54 pm
@ tal & @ natasha I'm wondering about the maximum number as well. Discussions with other page admins say that a lot are under 10, but after a very successful campaign my post quality recently spiked to 338.0, and a separate page is 216.4.
Comment by Don — September 21, 2009 @ 8:46 am
I just started my page recently and my post quality is currently 383.1 and five stars!
I have no idea what that means, however…
Comment by Dan — October 14, 2009 @ 1:24 pm
Currently my post quality is 1,431.8 with five stars. I have a new page, only been up for a week or so, and have about 400 fans and 10 interactions. Does this help any?
Here's the page: http://facebook.com/davekoenigband
Comment by Dave Koenig — November 5, 2009 @ 10:11 pm
Just searched and found this post because I was wondering what the cap was on the score. I use to be around 9.1 and had 4/5 stars so I assumed it was out of 10.
Today I have noticed I have 5 stars and a score of 18,666.7 …I guess this must be a bug.
Kind of make the 0.7 a bit redundant.
Comment by Steve — November 6, 2009 @ 3:08 am
Thats interesting Steve – we at jejamescycles.co.uk have a rating of 5 stars too, but my post quality is 150,000!!!!
Comment by Andy — November 6, 2009 @ 8:45 am
I think the facebook.com/zinch Fan Page holds the record at 290,797.9 Post Quality: http://twitpic.com/ohtu2
Comment by David Blake — November 6, 2009 @ 9:27 am
what is an unsubscribed fan pleas?
Comment by selma — February 17, 2010 @ 5:40 am
My Post Quality recently rose to 1,750.0
So i am very confused?!?
Comment by Bobby Weihe — March 28, 2010 @ 4:26 am
And my other Page is 31.6
The first one is the 1,750.0
http://www.facebook.com/pages/Links/1124184487708...
http://www.facebook.com/pages/i-hate-women-who-hi...
Comment by Bobby Weihe — March 28, 2010 @ 4:29 am
I'm as confused as you all.
My fan page is relatively new :
http://www.facebook.com/pages/All-About-Ferrets/3...
My post quality was averaging around 112 and has been slowly falling every day/week to around 30 now. The quality of the postings (in my view) really hasn't changed much at all.
However, my fan base has been slowly increasing. Perhaps the small number of actual fans posting is remaining the same while the total number of fans grows. This could be seen as a decreasing percentage of interactions.
Strange that this would be named "post quality".
Under this logic, if my fans started leaving, my post quality would go up.
It's also crazy that some of the stats above mention 18,000 1500,000 290,000
I think I am just going to ignore this number
Comment by Jeff Scott — April 8, 2010 @ 6:09 am
Confused as well. Opened the site about two weeks ago and have gone all over the board.
http://www.facebook.com/pages/Pocket-Promo-Mobile...
Comment by Jeff Arnold — April 16, 2010 @ 1:07 pm
Not long after I launched my fan page, I got a post quality of almost 2,000, since then it has gone down to the 20's and teens. This "Post Quality" is confusing and seems to have no basis in what is really going on, on the page.
Comment by Tracy — May 6, 2010 @ 5:27 pm
Because, as someone wrote above, "the post quality rating is a measure of the percentage of users that have interacted with your page in one way or another," this means (I think) that the post quality is a ratio of INTERACTIONS / FANS. So let's say I have 300 fans, and 150 of them interacted with my page 4 times each. That would be 600 interactions. 600/300 = 200%
That's the best I can to make sense out of all this. Sound possible?
Comment by Strictly English — May 13, 2010 @ 11:20 am
I launched a "Public Figure" page for my wife (http://www.facebook.com/RunYaniceRun). Currently, she has 53 'likes'. The site has been up and running for almost two weeks. She has had many folks add comment and 'liked' many of her post. Also, she responds to every comment and 'like'. Her Post Quality is '0' and she has 1 star. Her Interactions rating is also a zero. I'm perplexed. She is set-up as public figure. Can her page type be masking her true numbers? Is there a privacy setting that could be masking the true number? Signed "Scratching my Head"
Comment by Derrick Douglass — July 21, 2010 @ 6:08 pm
Glad to know I'm the only one who doesn't get it. My job has about 4,400 fans/"likers" and right now the Post Quality is 3.0 with 3 out of 5 stars. It's regularly updated with various news articles, and on average gets about 10 comments/likes.
However, a different fan/like page that I run has 64 likes, and a PQ of 154.8. We've posted a few pics and vid clips, but those don't get more than one or two comments/likes.
I like the ratio idea posted above…
Comment by BG — July 22, 2010 @ 10:44 am
In a way I am glad that so many folks are confused about post quality. We have increased our friends/fans significantly over a short period of time. We receive a constant 5 stars however our post quality rating has gone down, even though more people are leaving comments. I am very unclear about this rating and why does FB publish a rating that I assume means something, but they can't tell you what it is.
Comment by Mike K — July 29, 2010 @ 6:20 am