This evening Facebook began rolling out the new post insights product that we wrote about earlier in the week. The service is extremely simple. It lets Page administrators find out how many impressions each story on their Page receives and what percentage of those impressions result in action (likes, comments, or clicks). While not all administrators are seeing them yet, Facebook is expected to roll them out quickly.
Often times when you post something to your Facebook Page, you have no idea how many people are seeing your story and/or clicking on it. It’s a minor upgrade but it presents a ton of value and it’s something that the competing service, Twitter, doesn’t provide for brands. Knowing your impact is critical. How accurate the new post insights are actually is unknown since Facebook is the one providing the analytics and the one controlling the stream.
We’ve found a fairly narrow range of impressions among our own analytics (as pictured below), however we haven’t had the chance to speak with other administrators about what types of numbers they are seeing. We also don’t know what Facebook is considering an “impression”. For example, if I load a stream which includes a story but don’t scroll down far enough to see that story, is it included as an impression?
There are still a lot of unknowns about the improved post insights product but we’d expect Facebook to provide more details about the upgrades in the near future. Are you seeing the new post insights? Do you find think they are accurate? What sort of numbers are you seeing?
Where exactly i suppose to see those insights, are they going to appear on my wall or inside the admin insight’s diagram?
No they appear underneath each post as shown above. Great feature although it’d be great if we could get a better definition on the terms for the impressions.
Skimming through my impressions, I’m quite impressed on the high numbers, but the feedback level seldom gets above 1%.
That’s great news, thanks for this post.
i see fairly amount of impressions, and they look quite accurate, considering the number of fans in the HP Israel page.
keep us posted!
great job Nick
What is an impression for Facebook? If the post doesn’t completely appear on the first screen shot, counts as an impression?
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my school sucks ass man. wish school was done. …:D
Maybe you could clear something up, does this post insights product only appear on stories in group pages that I am an administrator off, or will it appear on my personal profile? Would be great if it is the later and I get to see how many people where interested in the story etc. that I posted.
It would be far more beneficial if Facebook would give Admins the ability to receive email notifications if content is posted on Walls, or to be able to send Updates to Fans that Fans can actually see (like Groups … where they appear as a Message in your Inbox and you’re notified by email if you so choose). I can think of a dozen improvements that are badly needed for Pages … and haven’t a clue as to why FBook is spinning its wheels on these things.
Jeff +1
In looking at the impressions count for one of the pages I administer, the count for all recent posts is about twice the number of fans. One of the posts indicates impressions = 4xfans. Not sure what to make of that.
Post insights are available only to “authenticated” pages with more than 10K fans. Sucks for small businesses.
I’m using Chrome, all the links for “like”, “comment”, etc are now buttons and the rendering looks horrible…
is this related to this new change?
(chrome version 4.0.249.78)
Unless a Fan Page has a fan base of at least 10k, this is utterly useless. FBook should at least tow it down to 1000 fans.. otherwise this would be the sole property of big players!
This is going to be so useful when it come to the measurables for clients, initially the number of fans, or followers was enough, but if Facebook Insights can inform us on the percentage of participation and feedback it’ll really help us to know how successful a social media FB campaign is! Looking forward to this kicking in
A definite improvement, but what about knowing how many visitors then went from your fan page to your site, or followed the links within your posts. That could be more useful than ‘likes’
If you mouse over the data, Facebook gives an explanation:
IMpressions: # times story has been seen on your wall and in fans newsfeeds
Feedback: comments and likes per impression
Is Facebook continuing to support Insights for smaller pages with less than 10K fans? The data hasn’t been updated since Jan 17th.
I’ve only recently started a page (up to 1200 or so fans now) but have noticed a severe ‘lag’ on the insights. I’ve not got this new type up and running, but looking at the basic page insights they’re a good 3/4 days behind, if not more, and that’s not a great deal of use at this time.
Anyone else experiencing big delays with insights?
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