Last night Facebook launched the new Facebook Pages offering and it’s significant. There was discussion about significant changes to groups and this is it. Rather than creating groups, brands can create their own “Pages” that can have applications, fans, photos, videos and more. In addition to having an interactive brand page their is an analytics service that provides information about: unique views, number of fans, new fans, removed fans, wall posts, reviews and photo views.
When Facebook said that they would soon be removing the limit on messaging groups, this may be it. You can send out a message to all the fans of your brand with what appears to be absolutely no restrictions. I previously discussed the impact of having applications for groups and now it has happened but with little fanfare. One example of a great application for brands is Craig Ulliot’s Request for Proposal application. This application enables brands to place a form on their page where they can receive sales leads.
While the pages are free, it appears that there is no official “Page directory” that we would expect. Instead, brands must leverage Facebook’s new Social Ads system to promote their pages. This is similar to how sponsored groups were previously structured except that there was a page that you could find sponsored groups from. I’m hoping that Facebook will make a Pages directory but I don’t expect it to launch soon given that this would compete with Facebook’s Social Ads system. I will be writing a follow-up post that reviews sample Pages. Will you be launching a page for your brand?
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Made one already
Comment by Mary-Ann Horley — November 7, 2007 @ 8:22 am
me too:http://www.facebook.com/profile.php?id=8431870131
Comment by Mark — November 7, 2007 @ 10:25 am
Maybe I'm stupid, but I can't see how can I create a Page for my brand. Is it in a closed invitation only or something?
Comment by Nikos — November 7, 2007 @ 11:12 am
Check out http://www.facebook.com/ads
Comment by Nick O'Neill — November 7, 2007 @ 11:13 am
Thank you Nick!
Comment by Nikos — November 7, 2007 @ 11:25 am
me too:
http://www.facebook.com/profile.php?id=8431870131
Comment by Mark — November 7, 2007 @ 11:25 am
Check out http://www.facebook.com/ads
Comment by Nick O'Neill — November 7, 2007 @ 12:13 pm
Made one already
Comment by Mary-Ann Horley — November 7, 2007 @ 12:22 pm
It's going to also revolutionize the hosting industry the way this works.
Comment by FaceWeek.com — November 7, 2007 @ 2:31 pm
Maybe I’m stupid, but I can’t see how can I create a Page for my brand. Is it in a closed invitation only or something?
Comment by Nikos — November 7, 2007 @ 3:12 pm
Thank you Nick!
Comment by Nikos — November 7, 2007 @ 3:25 pm
The biggest problem right now as I see it, is that anyone can create a page claiming to be a brand owner. How do you reclaim ownership of your own brand page? As an example there are two Microsoft pages, none of which has any content. Probably a poor start by the biggest Facebook Ads supporter.
Comment by Hugo — November 7, 2007 @ 6:33 pm
It’s going to also revolutionize the hosting industry the way this works.
Comment by FaceWeek.com — November 7, 2007 @ 6:31 pm
[...] http://www.allfacebook.com/2007/11/facebook-pages-this-is-big/ [...]
Pingback by Facebook - The New Microsoft « Faceweek.com — November 7, 2007 @ 7:35 pm
The biggest problem right now as I see it, is that anyone can create a page claiming to be a brand owner. How do you reclaim ownership of your own brand page? As an example there are two Microsoft pages, none of which has any content. Probably a poor start by the biggest Facebook Ads supporter.
Comment by Hugo — November 7, 2007 @ 10:33 pm
Essentially, these "Pages" replace Groups as the means by which organizations and companies establish a presence on Facebook. So here's a question: are some of the communications restrictions of Groups (such as not being able to message more than 1,000) still in place on Pages?
Comment by Ryan — November 8, 2007 @ 1:26 am
Essentially, these “Pages” replace Groups as the means by which organizations and companies establish a presence on Facebook. So here’s a question: are some of the communications restrictions of Groups (such as not being able to message more than 1,000) still in place on Pages?
Comment by Ryan — November 8, 2007 @ 5:26 am
[...] the launch of Facebook Pages, we went ahead and signed up for one. Come add us! Be our [...]
Pingback by XLNTads Blog » Blog Archive » We’re on Facebook! — November 8, 2007 @ 11:34 am
I have 10 fans of FacebookEconomy.com's page on Facebook, and I am convinced the business pages are the greatest thing since sliced bread!http://www.facebook.com/profile.php?id=8431870131
Comment by Mark — November 8, 2007 @ 10:19 pm
I have 10 fans of FacebookEconomy.com's page on Facebook, and I am convinced the business pages are the greatest thing since sliced bread!
http://www.facebook.com/profile.php?id=8431870131
Comment by Mark — November 8, 2007 @ 11:19 pm
Has anybody seen interesting and effective ways that companies transfered their users from facebook groups to pages? I'd like to see my page http://upenn.facebook.com/profile.php?id=210158….. get some of our hundreds of group members, ideas?
Comment by Austin — November 27, 2007 @ 1:48 pm
Has anybody seen interesting and effective ways that companies transfered their users from facebook groups to pages? I'd like to see my page http://upenn.facebook.com/profile.php?id=21015866... get some of our hundreds of group members, ideas?
Comment by Austin — November 27, 2007 @ 2:48 pm
Suddenly it all becomes clear… I set up a page last night and have been trawling Facebook help and Google to see how pages can interact with (become fans of) other pages or create an alliance with groups – to increase cut-through… but you gotta pay for that! Cheers and thanks.
Comment by Andrea — December 7, 2007 @ 12:49 am
Suddenly it all becomes clear… I set up a page last night and have been trawling Facebook help and Google to see how pages can interact with (become fans of) other pages or create an alliance with groups – to increase cut-through… but you gotta pay for that! Cheers and thanks.
Comment by Andrea — December 7, 2007 @ 4:49 am
One problem business pages( a corporate entity) is that the page must be created by an individual. Corporate identities and multiple identities are forbidden. Thus Microsoft's pages must be attached the profile of an employee. What happens if the employee moves on, gets disrguntled or simply changes role so that business , or brand, page is no longer relevant to that individual? Turning this on its head. If a business decides it needs a Page, it will have to find an employee willing to accommodate that Page in his/her profile. Maybe Facebook should allow the creation of corporate IDs?
Comment by Ian Watson — May 19, 2008 @ 5:04 am
One problem for a business (a corporate entity) is that the page must be created by an individual. Corporate identities and multiple identities are forbidden. Thus Microsoft's pages must be attached the profile of an employee. What happens if the employee moves on, gets disrguntled or simply changes role so that business , or brand, page is no longer relevant to that individual? Turning this on its head. If a business decides it needs a Page, it will have to find an employee willing to accommodate that Page in his/her profile. Maybe Facebook should allow the creation of corporate IDs?
Comment by Ian Watson — May 19, 2008 @ 5:05 am
One problem business pages( a corporate entity) is that the page must be created by an individual. Corporate identities and multiple identities are forbidden. Thus Microsoft's pages must be attached the profile of an employee. What happens if the employee moves on, gets disrguntled or simply changes role so that business , or brand, page is no longer relevant to that individual?
Turning this on its head. If a business decides it needs a Page, it will have to find an employee willing to accommodate that Page in his/her profile. Maybe Facebook should allow the creation of corporate IDs?
Comment by Ian Watson — May 19, 2008 @ 6:04 am
One problem for a business (a corporate entity) is that the page must be created by an individual. Corporate identities and multiple identities are forbidden. Thus Microsoft's pages must be attached the profile of an employee. What happens if the employee moves on, gets disrguntled or simply changes role so that business , or brand, page is no longer relevant to that individual?
Turning this on its head. If a business decides it needs a Page, it will have to find an employee willing to accommodate that Page in his/her profile. Maybe Facebook should allow the creation of corporate IDs?
Comment by Ian Watson — May 19, 2008 @ 6:05 am
[...] in November Facebook released a new product called Facebook Pages. What I believed was the most important feature was the ability to add applications to Pages. Since [...]
Pingback by All Facebook » Facebook Needs to Fix The Pages Product — September 25, 2008 @ 9:05 pm