Comments on: Report: Facebook Pages Create More Loyal Customers

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By: margaret

margaret — Tue, 11 May 2010 05:20:42 +0000

i want to report facebook for my account and disabled my account i have not dan nothing wrong for this to hapen and will not give it back to me and i have lost all my friend's and family please help me get my account back.

By: Janet Thaeler

Janet Thaeler — Sun, 21 Feb 2010 05:12:20 +0000

I know of a restaurant that had a computer with their Facebook Page up. You could sign up to be a fan right there (not sure if they incentivized it). I agree though – there needs to be products that make it easier.

The real power though is if the restaurant or brand engages with you in real life too. For example, I once had a bad experience with a restaurant and told them on their fan page. They responded and I said I’d be back that week. We had the CEO with us and a large group. They could’ve made the connection and greeted me by name. They didn’t and the food wasn’t any better the 2nd time. Haven’t been back.

There are opportunities to deepen the relationship that starts on Facebook even further.

Love this data.

Janet
http://www.OnlinePRBook.com
@Newspapergrl

By: Tyler Ford

Tyler Ford — Sun, 21 Feb 2010 05:02:41 +0000

nice job!

By: Kenneth Dambo

Kenneth Dambo — Sat, 20 Feb 2010 17:38:21 +0000

As much as I agree that Facebook Pages are powerful for marketing and that involving the customer increase loyalty and likelyhood of recommendation to others I feel obligated to disagree with the way you came to this result. I would say that the 689 respondants probably are already the most loyal customers since they actually respond and do not ignore the e-mail. In order for you to conclude on an increase in loyalty you need to analyze the behavior and loyalty Of those 689 respondants BEFORE and AFTER they have become influenced by the Facebook Page because they already score higher than the average customer.

By: Ankit Bathija

Ankit Bathija — Sat, 20 Feb 2010 11:51:42 +0000

According to my belief, people might not be loyal if they are following a Brand Fan Page on Facebook. But i'm sure that it has higher recall value. A brand could try to make those users loyal through its page with meaningful interactions and getting the audience involved in some way or the other. Otherwise, its just an 'information overload' situation where the brands are communicating just one way and the user never bothers to read the usual marketing gimmicks. Unless innovative, a social media strategy won't make your users loyal with just having fans on your fan page and just telling them about the upcoming sale.

By: Facebook User

Facebook User — Fri, 19 Feb 2010 20:05:56 +0000

These are powerful statistics and it provides proof on how important it is to know how to target your audience using Facebook pages. Want to get started? Here's how:

http://idaconcpts.com/2009/04/15/how-to-target-yo...

By: James Beswick

James Beswick — Fri, 19 Feb 2010 18:20:28 +0000

This reiterates what we see anecdotally for clients with well-maintained Facebook pages. The click-thru and conversions rates for fans are significantly higher than non-fans, and the activism among the most loyal followers really helps the brands.