A few weeks ago Facebook announced their new Pages service. Brands, bands, movies and other entities can build a page to promote their product or service. It’s a great system but there are only three ways to hear about it: through another friend, through a social ad or through search. While this is great for Facebook’s advertising network it really isn’t great for the users. With groups I can go browse through what’s popular in my network and popular with my friends.
So why doesn’t Facebook launch a Pages directory just as they have for applications? I understand that they want to generate revenue but while a pages directory will help pages attract more users, there will still be brands and individuals that invest heavily in advertising. If Facebook helps brands attract more customers for free, they will increase overall awareness of brand pages. Facebook may not need help promoting Pages though.
According to an interview with Chamath Palihapitiya Palihapitiya yesterday, businesses have already created over 250,000 pages. While businesses don’t appear to have trouble finding the new Pages service, general Facebook users are not necessarily signing up at a rapid pace. If you take a look at a number of pages, there are less than 500 fans on the average page. Compare that with Facebook applications and you will see a much higher rate of adoption.
The numbers are all speculation though. I have reached out to Facebook to get more details and am still awaiting a response. I think it would be extremely useful to be able to browse through each of the pages that have been created on Facebook. Do you think this would be useful? Would Facebook do this while risking a potential decrease in Social Ad sales?
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I am surprised nobody has made a Pages Directory Application (hint hint!!)
Comment by Dan Peguine — November 30, 2007 @ 7:20 am
The Top Pages app is sort of a directory. Maybe FB has been too busy screwin' around w/Beacon to make the directory?
Comment by Mark — November 30, 2007 @ 9:28 am
I bet they don't want people to know how few fans these pages have.
Comment by Jim Gilliam — November 30, 2007 @ 9:40 am
I am surprised nobody has made a Pages Directory Application (hint hint!!)
Comment by Dan Peguine — November 30, 2007 @ 11:20 am
Ha … you working on that Dan?
Comment by Nick O'Neill — November 30, 2007 @ 1:05 pm
The Top Pages app is sort of a directory. Maybe FB has been too busy screwin’ around w/Beacon to make the directory?
Comment by Mark — November 30, 2007 @ 1:28 pm
I bet they don’t want people to know how few fans these pages have.
Comment by Jim Gilliam — November 30, 2007 @ 1:40 pm
Ha … you working on that Dan?
Comment by Nick O'Neill — November 30, 2007 @ 5:05 pm
The problem with Pages is, that most of those already have an equivalent Group. Groups were introduced earlier than Pages, so why would one switch over to an empty Page if a Group is already vibrant and full of content? I would like to see a conversion tool to create a Page out of a Group.
Comment by Bart — December 2, 2007 @ 11:25 am
The problem with Pages is, that most of those already have an equivalent Group. Groups were introduced earlier than Pages, so why would one switch over to an empty Page if a Group is already vibrant and full of content? I would like to see a conversion tool to create a Page out of a Group.
Comment by Bart — December 2, 2007 @ 3:25 pm
Good Article,I dont understand this either, I think pages could be a pretty powerful tool, of course there are already groups of everything BUT, and thats the point, Pages allow to update their members through messages, the "insights" give more control. Of course that a more company side advantages but I think, from time to time pages will become more and more popular and therefore more important. Did you ever think about "Pages speculation"??^^http://www.facebook.com/pages/Apple-Inc/776422318...
Comment by JJ — January 17, 2008 @ 12:48 am
Good Article,
I dont understand this either, I think pages could be a pretty powerful tool, of course there are already groups of everything BUT, and thats the point, Pages allow to update their members through messages, the "insights" give more control. Of course that a more company side advantages but I think, from time to time pages will become more and more popular and therefore more important. Did you ever think about "Pages speculation"??^^
http://www.facebook.com/pages/Apple-Inc/776422318...
Comment by JJ — January 17, 2008 @ 1:48 am
I need help with the pages feature and cannot get it – we created a page for our nonprofit but it does not come up in the search page directory when we search for it – why is this? we have nearly 300 fans so why do we not come up?
Comment by Tabatha — September 7, 2009 @ 3:57 pm
Are there any directories for submitting facebook pages? if yes, where can I access that list…
Comment by Hispanic Market — September 13, 2010 @ 10:33 pm
I did found the page directory of Facebook. But confused how to add my page there. Is there you can help me?
Comment by Earthbags India — June 3, 2011 @ 5:09 am
Is there any directory exist about Facebook Groups?
Comment by Creative Web Design — August 5, 2011 @ 6:15 pm