Facebook has powered past Orkut to become the number-one social networking site in India, according to comScore. The Palo-Alto based company recorded 20.87 million unique visitors in July 2010, a massive leap from 7.47 million in July 2009.
Orkut was close behind with 19.87 million unique visitors last month but growth has stalled – this is only a modest increase from the 17.07 million recorded last year. Twitter also saw strong growth off a lower base, rising from 987,000 unique visitors in July 2009 to 3.34 million a year later.
The traffic statistics are for internet users aged 15 and over who accessed the sites from home or work. It excludes visits from public computers such as internet cafes or access from mobile phones or PDAs.
More than 33 million internet users in India visited social networking sites in July,84% of the total internet audience. India now ranks as the seventh largest market worldwide for social networking, after the U.S., China, Germany, Russian Federation, Brazil and the U.K. The total Indian social networking audience grew 43 percent in the past year, more than tripling the rate of growth of the total internet audience in India.
This demonstrates a trend for Facebook to become the dominant social networking site in most countries. India is a key market for social networking because it has 1.14 billion people and its population is expected to overtake China some time this century. India also has a rising middle class, growing computer usage, and democratic liberties such as freedom of speech.
I’m not surprised that Facebook would overtake Orkut because it makes sense for educated Indians to use the social networking site with the greatest international popularity. A large percentage of Indians speak fluent English and many Indians would know people in the U.S. or Britain, which both have large Indian expat communities.
It’s bad news for Google, which owns Orkut, and pretty much any social network that competes directly with Facebook. Google has been desperately trying to get on top of the social media trend and has launched products such as Buzz, which didn’t seem to get much buzz after the first week or two. But how can they compete when they can’t even beat Facebook with their own social network? Orkut had more than double the number of Indian users than Facebook a year ago and now it’s firmly in the number-two position – how long before it’s an also-ran? Google is now talking about launching a “Facebook Killer” but all that seems to be happening so far is that it’s getting killed by Facebook in the social web.
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Why does this site always reload after loading the first time? Inflating page views?
Comment by Caio Iglesias — August 25, 2010 @ 2:11 pm
@Caio This doesn't happen to me! Besides, I think most advertisers care about unique visitors more than page impressions.
Comment by Caitlin Fitzsimmons — August 25, 2010 @ 4:39 pm
Few interesting fact about Facebook
Facebook has server count more than 60,000
Facebook now has more than 400 million active users, including more than 200 million who use the service every day.
Here are some other data points from Cook’s presentation and a talk last Thursday at Structure 2010 by Facebook’s Jonathan Heiliger.
•Users spend more than 16 billion minutes on Facebook each day
•Every week users share more than 6 billion pieces of content, including status updates, photos and notes.
•Each month more than 3 billion photos are uploaded to Facebook.
•Users view more than 1 million photos every second
•Facebook’s servers perform more than 50 million operations per second, primarily between the caching tier and web servers
•More than 1 million web sites have implemented features of Facebook Connect
more on
http://www.datacenterknowledge.com/archives/2010/...
Comment by Hema — August 25, 2010 @ 11:25 pm
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Facebook has really become a monster. I've heard that while it still takes the lead, Twitter is actually growing much faster than it is. I'm not sure if this will continue to be the case though.
Comment by Anthony Vanwhy — September 6, 2011 @ 9:29 pm
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Comment by Karol — September 13, 2011 @ 12:21 pm
The majority of the world has Facebook account, thus I am not that surprised that Facebook has powered past Orkut to become the No. 1 social networking site in India. Just my humble opinion …
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Comment by Jessica — September 28, 2011 @ 4:24 am
It is true almost everyone in the world has a Facebook account (though some are active users, some are not). So similarly in India, I would think people would favor the use of Facebook a lot more than other social networking site like Orkut.
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Comment by Tina — October 5, 2011 @ 4:17 am
It seems that everyone has at least 1 facebook account whereas I don't seem to hear people having an account with Orkut. For this I would think that it is quite natural Facebook has overtook Orkut.
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Comment by Eliz — October 27, 2011 @ 3:34 am
I personally prefer Facebook than Orkut because of its widespread popularity and practically everyone has facebook account. Yours sincerely, blue light therapy and blue light therapy reviews.
Comment by Angeline — November 14, 2011 @ 2:44 pm
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