Over the past few days Facebook has been pushing out a new version of their ad manager to a select group of advertisers. One of those advertisers, Tradimax, was kind enough to forward over screenshots of the latest ad manager. While we’ve previously written that Facebook has been working on a new iteration of their ad management system, this is the first time that we’ve had access to the screenshots and the first we’ve heard of this system being used by advertisers.
There are a few key changes with this new ad manager: multi-ad management, a manager-wide campaign selection area, and new navigation. The changes appear to be relatively subtle and while there plenty of upgrades that will help ad managers control more ads at once, this is still just a slightly new iteration. Interestingly, there is a new navigation which makes me guess that we’ll see an upgraded version of reports eventually.
For the time being, Facebook is testing this new ad manager with a few advertisers but I’d expect them to begin rolling this out to a large audience over the coming weeks. Given that Facebook’s self-serve ads are growing rapidly and account for the majority of the company’s revenue, I’d imagine that we’ll see an increased focus on satisfying the demands of advertisers.
There have been numerous complaints over the previous months including claims of click fraud, poor advertiser support, and a generally low accountability for ad performance. However there is a large volume of advertisers who are seeing great returns including local businesses. With an improved ad manager, there’s no doubt that Facebook will continue to see growth from their self-serve advertising platform.
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You know what I would like? A way to kick out people from my facebook page that are trolls and spew hatred. Why is such basic control not given to us?
Comment by Ken — September 18, 2009 @ 7:07 am
What about making it possible for several people to view the reports authorized by the person who created/placed the ads?
In google ad words, I can place an ad on behalf of clients and authorize my clients to see direct reports on the progress of ads or even authoorize them to cancel. levels of permission allow me to choose how much they can do, but at the very least they can see the reports.
Currently on FB, only the person who places the ad can see the reports and not even other Fan page administrators.
This is very frustrating!
Comment by Alexandra Ruiz — September 18, 2009 @ 7:25 am
During this Facebook scam / scandle I would love to temporarily block my account from ANY access.
Thanks,
Gary
Comment by Gary — September 19, 2009 @ 11:23 pm
hello
Comment by Ghanshyam Nathani — September 20, 2009 @ 1:59 am
I hope this change will convince some of our PPC client to try facebook
Comment by PPC management londo — September 21, 2009 @ 5:34 am
These changes are defititly welcome as Facebook offer not that much features for advertisers. Will also like a second level management layer with view only and reports for clients.
Comment by Samuel Montreal QC — September 21, 2009 @ 4:11 pm
Sounds great. Please let me know where I can download this program
Thanks
Ray
Comment by Ray Ramos — March 10, 2010 @ 9:44 am