Facebook Now Convincing Users To Set Site As Homepage

Make Facebook Homepage ButtonIs Facebook the first site you load in the morning? Do you visit the site multiple times throughout the day? Why isn’t Facebook your homepage in your browser then? In an effort to boost page views and make the site more accessible, Facebook is now prompting users that visit the site regularly to set the site as their homepage.

Dan Peguine pointed out the new feature this morning after he received it on his homepage. While an extremely minor feature, it illustrates how Facebook continues to optimize the user experience in an effort to increase engagement and page views. Facebook regularly makes subtle optimization adjustments to keep users coming and and staying on the site.

The company is already a dominant leader when it comes to page views and time spent on-site, however even the top performing websites need to constantly refine and optimize to increase overall performance.

Make Facebook Homepage Dialog

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14 Comments »

  1. No matter how much I use Facebook, Google will remain my homepage. It's a stronger utility for what I use the internet for.

    Comment by Devin — May 5, 2010 @ 7:45 am

  2. I wish we'd thought of that at RWW ;)

    Comment by Marshall Kirkpatrick — May 5, 2010 @ 7:47 am

  3. I have five home pages including FB. Though FB is probably the one I use the most, it is the least important of them.

    Comment by Sean Turvey — May 5, 2010 @ 8:03 am

  4. My home page is Yahoo. I always check my regular email accounts before I do anything else, every single time I log on to the Internet.

    Comment by Ally — May 5, 2010 @ 10:36 am

  5. I use a home page I built. It has an rss weather feed, links to my websites, and rss feeds showing most watched items in categories I like on eBay. facebook only offers me the ability to see what others are doing.

    Comment by Terry Gibbs — May 5, 2010 @ 11:27 am

  6. Maybe they're doing it to prevent all those people who find Facebook via the search bar from getting lost again.
    http://www.readwriteweb.com/archives/facebook_wan...

    Comment by Kathy — May 5, 2010 @ 10:38 pm

  7. In a majority multi-tab browser world. Website Developers should have 'add sitename to your tab startpage experience' (or words similar to that)

    Comment by Jamie Ellis — May 6, 2010 @ 7:59 am

  8. I have not got this as my account more than 2 weeks since the beginning of rolling out new changes

    I noticed that
    1. add Facebook to browser bookmarks ‘prompt’
    2. Facebook Info Tab (Pages Link)
    3. Reordering of the App Bookmarks

    these are available to those who got the new Info Tab (those not to undergo the conversion have these lack these features

    Comment by Jamie Ellis — May 6, 2010 @ 11:54 am

  9. I would never. I use safari and my browser opens withlinks to my top 12 pages. That is my homepage. Then I open up about 8 tabs simultaneously.

    Comment by zev — May 13, 2010 @ 6:38 am

  10. [...] is to drag a button to the home button within users’ browsers. It’s a shift from the previous version, first tested in May, which simply had users set the site as their homepage with the click of a [...]

    Pingback by Yep, Facebook Is Asking You To Make Them Your Homepage — December 3, 2010 @ 2:33 pm

  11. So how does one stop this prompt from appearing as it does from time to time, assuming one does not want FB as their homepage? It has really become a nuisance. And, when you press "Skip," or at least when I do, the page seems to freeze up instead of moving on to your homepage. I end up having to press the "Home" tab across the top to get it unstuck. Very annoying. Stop trying to get me to use it the way you want and just let me decide for myself!

    Comment by David R. — March 22, 2011 @ 8:17 am

  12. I agree this is very annoying as it pops up EVERY TIME! And if you think about it thats all it really is…A POPUP!!!!!!!!! It feels forced and I dont like being forced to see a damn popup ad thrust upon me by facebook.

    Comment by Steve — March 22, 2011 @ 1:47 pm

  13. I agree it is becoming extremely annoying i seem to get it everytime now home pc when i log on just once morning and evening (before i leave for work and when i return) even on days i am not at work and am able to log multiple times at work it seems to prompt every time. I also freeze up when i press skip and sometimes need to shut my other browser pages. If this continues it will have the reverse effect for me and make me remove facebook entirely from the webpages i access, as it causes me to have to reopen all my pages again.

    Comment by Joe — March 24, 2011 @ 11:29 pm

  14. [...] Only 44 percent of Fortune 50 companies display Facebook icons as links on their homepages. [...]

    Pingback by 44% Of Fortune 50 Brands Show Facebook Icons — April 4, 2011 @ 3:18 pm

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