Another big upgrade from Facebook: the company is currently testing search results which display articles ranked by likes. Additionally, the results for searches now shows the results from all around the web based on two things: the number of likes and the number of friends who liked that object, most likely leveraging some of the technology shown in their recently approved patent. We first received reports of these search results showing up earlier yesterday.
The search results have now become dramatically more relevant with the inclusion of recent news articles, something that previously wasn’t accessible via Facebook’s open graph search results. Currently, the search results only appear within the drop down from Facebook’s search box, however I’d assume that this will eventually shift to Facebook’s search area, which has yet to undergo a significant overhaul.
This new search shows how important Facebook’s Open Graph is to the future of the company. It also underscores the continued tension between the company and Google, who is working feverishly develop their own competitor to Facebook. If there was any question that Facebook has grand search ambitions, the increasingly relevant search results for any keyword should emphasize this shift. It also illustrates how the “like” is most definitely positioned to replacing the link. We’ve reached out to Facebook for comment on the new feature, however we’ve yet to hear back. Are you seeing these search results? What do you think of them?
Update
Facebook has reached out to us with an update. The company has told us, “We launched the ability to see articles shared by your direct friends in the search typeahead. For instance, if your friend is on a news site and clicks ‘Like’ under one of the articles (which will then go into News Feed), when you go to search for that article on Facebook, it will surface in the dropdown.” Most significant is that the content displayed “is only available for articles shared by your direct friends (not globally to all users on Facebook).” Additionally, “This is not surfaced to you based solely on number of ‘Likes’ for the article.”
The key here is that Facebook is using the social graph (and other factors) to determine relevance.
Thanks to Jesse Ferrell of AccuWeather for pointing out the upgrade to us yesterday.
I think Google must be hearing footsteps, if FB keeps this pace we might see something big in the future.
Comment by Guillermo "posi — September 3, 2010 @ 10:20 am
Breaking???
I broke this August 18th to my Facebook group members, with a lovely screenshot and eveything.
Thanks though, to those who aren't fortunate enough to be a member….
Comment by Pj — September 3, 2010 @ 11:22 am
Good Bye PageRank, Hello "PeopleRank".
Big news for pubs and bloggers.
Comment by Greg Santos — September 3, 2010 @ 11:45 am
ok for PeopleRank!
check out: http://fattore0.blogspot.com
Comment by Antony Ross — September 3, 2010 @ 11:57 am
After some testing, it seems that these results only include links which have been shared by your friends. When I type "facebook subscribe", I get no results in the dropdown, since none of my friends have shared those links. But when I type keywords from links that friends of mine have shared, they pop right up.
Comment by theharmonyguy — September 3, 2010 @ 12:16 pm
Let battle commence.
Comment by David — September 3, 2010 @ 12:16 pm
OK, just saw RWW's article that includes a screenshot of search results for "911 mosque", and they're mirrored on my account, despite friends not sharing those links…
Comment by theharmonyguy — September 3, 2010 @ 12:31 pm
This notion of Like replacing link is so out of touch with the reality of how Google calculates relevance it renders the whole idea meaningless. Link-derived PageRank is only a small component of current Google algorithms.
Those touting this idea seem to have a blind spot to the fact that Google tracks all clicks to its search results, and the full implications of that fact. Google crowd-sources very deep, real-time, and context-specific information about page relevance from the way people respond to a set of search results for a specific query. They can track how quickly a specific link is clicked for a specific search query, when a user returns to the search results (presumably due to a clicked link's poor relevance to a specific query), second and third links clicked, when a user stopped clicking results (and presumably found exactly what they were looking for). Those are just the most obvious ways Google is already crowd-sourcing from their search results. Further, with sites using Google Analytics – and most major websites do use it – Google can track what users are doing after they click on a link, how long they spend on the site, how deeply they interact with the website, and even track what search terms were used to reach specific sites from *other* search engines. There is a huge amount of context-specific crowd-sourced data mining going on there.
What this all means is that Google is already way ahead of the curve on crowd-sourced link relevance ranking. I just don't see how ephemeral page Likes on Facebook can even be compared to the breadth and depth of relevance data that Google is already compiling. At best Likes can give a snapshot of "what's hot" in a specific time domain. Not to mention the fact there is a huge difference in scale going on here. Even the most prolific page "Liker" probably Likes fewer pages than the number of Google searches the average web surfer does on a given day. Every single web search completed provides crowd-sourced page relevance data, across a much greater range of content than what Facebook users are Liking on a day-to-day basis.
If you are looking at where Likes might make a more profound impact, look at it taking on Google News for current events searches. As fuel for a general purpose search engine, I just don't see Likes ever having the reach necessary to cover the range of topics we expect to find relevant results for when we use a search engine.
Comment by Graham Blake — September 3, 2010 @ 12:33 pm
Not "BREAKING," screen-capped over a week ago here: http://bit.ly/bNdM5R
Comment by Lauren — September 3, 2010 @ 12:49 pm
Facebook needs to fix it's own search first – I can't even search my friends effectively.Facebook should worry about Facebook and Google should worry about maintaining it's top Internet monetization status.
It's like a lightweight fighter and heavywight with different prize purses.
Comment by David Dalka — September 3, 2010 @ 1:41 pm
I just imagine the next generation of black hat SEO optimization — rather than buying links, they will be paying people in India to hit the "like" button…
Comment by kevin — September 3, 2010 @ 2:20 pm
Hi helo everone and I am in holy ramadan month so i am not understood this programme wich is called.allfacebook.so what is the difference between facebook and allfacebook? is there any body who can give me some explanation about allfacebook?
Comment by Mohamed abdulahi — September 3, 2010 @ 3:18 pm
While Google goes about with frenzied pace launching its own version of a social site, Facebook is creeping up Google's own backyard. If Search on Facebook works successfully, we may get to see a new turf war soon.
Comment by NuNet — September 3, 2010 @ 4:09 pm
It will surely add to the number of Facebook followers…
Comment by Sourav Agarwal — September 3, 2010 @ 8:20 pm
Not convinced by Facebook's search. Usability is still bad and Google's social search is still miles better.
Comment by James Crawford — September 3, 2010 @ 9:33 pm
Yes i did notice this search thing goiing on Facebook. There's nothing that can replace Google in what its doing but well yes getting results according to your friend's like unlike can be a good thing. If i search for collge it gives me the page links of my college because my friends have joined it whereas if I want to just see the number of colleges or definition of college then there is nothing else than Google… Depeneds on what you want..
Comment by himadri — September 3, 2010 @ 9:37 pm
Facebook needs to tweak the feature so as not to mess up connections and contents. I am still not over using Facebook as a Rolodex.
Comment by TaiTran — September 4, 2010 @ 2:51 am
@Graham – awesome comment. You should turn that into a hype-cutting blog post.
Besides the points you make, the breadth of info returned by search that scans global knowledge will always be of greater quality that the things my small circle of friends 'like'. We need to step outside our social circles to encounter new information—otherwise we're just surrounding ourselves with the perspective we already have.
Comment by Erica — September 4, 2010 @ 5:24 am
Facebook needs to tweak the feature so as not to mess up connections and contents.
Comment by ejikeme comfort — September 4, 2010 @ 11:08 pm
It will be interesting to test this new search/rank methodology. We know that Facebook is ever changing and that to keep in front of your audience you need to keep on top the technology. Part of me wonders if this philosophy is to make Ads the best most reliable way to reach your target…? Thoughts?
Comment by Adryenn Ashley — September 6, 2010 @ 2:37 pm
So I noticed this the other day — but it disappeared about a day or two ago. For me it showed that a link that I shared was also shared by 85 others in the search drop down. Any idea what happened?
Comment by Martin Corbin — September 8, 2010 @ 2:08 pm
If Facebook continues developing its search engine, it will soon become the Google's fear and more importantly, SEO men would have to learn different ways to optimize their sites for Facebook and get used to a new term, PeopleRank.
Comment by Tek3D — September 11, 2010 @ 1:59 pm
Nice, and thanks for sharing this info with us.
Comment by kill — May 9, 2011 @ 4:41 am
If Facebook continues developing its search engine, it will soon become the Google's fear and more importantly, SEO men would have to learn different ways to optimize their sites for Facebook and get used to a new term, PeopleRank. http://allbedbathandbeyondcoupons.com
Comment by bed bath and beyond — July 12, 2011 @ 4:39 am
this article is amazing . and now 1 year has passed and i think facebook has impliment lots new technology and optimize performance of facbook's search engine but very good article. help me to know new things.
Comment by lalit27451 — July 30, 2011 @ 5:03 pm
Yes i did notice this search thing goiing on Facebook. There's nothing that can replace Google in what its doing but well yes getting results according to your friend's like unlike can be a good thing. If i search for collge it gives me the page links of my college because my friends have joined it whereas if I want to just see the number of colleges or definition of college then there is nothing else than Google http://fidelityrothira.net
Comment by roth ira — September 5, 2011 @ 3:34 pm
This is brilliant and more concise, as already stated Facebook had implemented alot onf now ideas and innovations that is making it stronger and remain competitive as a traffic driver. The sky is the limit for facebook. http://discountcarrentalcoupons.org
Comment by terrylopez258 — September 6, 2011 @ 12:07 pm
Because lastime, the hacker use this bug to hack other site
Bed Bath and Beyond Coupon
Comment by Darrent Penelope — September 7, 2011 @ 5:34 am
anyway your this page is bargain! with high pr and niche target, i wanna share about our new site that you can visit at http://latestbedbathandbeyondprintablecoupons.com
Comment by xperimental — September 7, 2011 @ 10:49 pm
Facebook needs to tweak the feature so as not to mess up connections and contents. I am still not over using Facebook as a Rolodex. ..
Comment by ralph lauren coupons — September 10, 2011 @ 6:49 pm
Facebook needs to tweak the feature so as not to mess up connections and contents.
Comment by ralph lauren coupons — September 10, 2011 @ 10:00 pm
I have used social media to drive results to my bed bath and beyond coupons business for the past couple of months and the results are impressive.
Comment by Donna — September 13, 2011 @ 7:10 am
Wow, i loved this post!
You're a good writer!
I'm a fan of your blog right now =D
Congratulations!
My websites:
dieta ortomolecular
suplementos para emagrecer
melhor suplemento para emagrecer
dieta para ganhar massa magra
Comment by Karol — September 13, 2011 @ 12:22 pm
I never had an issue with this. Facebook, Google and Microsoft they can do whatever they want.
Comment by Leessummitseo — September 13, 2011 @ 4:28 pm
Hate to break it to you but this already exists! I see many services like this around, especially for Google Plus.
Graham Ridley
Bed Bath and Beyond Coupons
Comment by Graham — September 29, 2011 @ 9:08 am
Excellent write-up, I really appreciated with it. This is fine to study and useful pro potential. I truly bookmark it
Comment by fiacardservices — September 29, 2011 @ 9:55 am
Facebook has been really busy lately with all the updates. This is still a far cry from Google's PR but still if you think about how FB has changed the way we communicate then this is still a successful story in the making.
Wholesale Beads http://www.beadnshop.com
Comment by Lily Lesandra — October 1, 2011 @ 7:25 pm
facebook it's stealing your live and your privacy !
Comment by Kohler toilet seats — October 18, 2011 @ 3:39 am
Yes is amazing, Facebook has changed our live for social contacts and for jobs! it's great
Comment by ericco — October 19, 2011 @ 2:34 am
This feature has helped the FB page for our public health organization gain more subscribers since we put out some articles that have become quite popular.
Comment by Public Health — October 25, 2011 @ 5:13 pm
Facebook is stealing your privacy.
Comment by Event planning jobs — October 27, 2011 @ 9:06 am
This particular search feature may be of limited impact, though. Presumably the vast majority of searches that go on in that search box are for peoples' names – not topics in the news. Perhaps that will change, as Facebook tries to extend itself. High PR Backlinks
Comment by jones123peter — October 29, 2011 @ 2:53 am
In the latest of Facebook’s ongoing efforts to reshape its developer platform, it is introducing big changes aimed at the most successful category of third-party applications to-date: social games and related applications.stock music
Comment by jones123peter — October 31, 2011 @ 12:28 am
To me the ultimate news aggregator is something that hasn't been built yet! But if it did exist the first thing it'd do is give me an elaborate privacy control panel… best tattoo
Comment by jones123peter — October 31, 2011 @ 1:09 am
Really i am impressed from this post. The person who created this post is a genius and knows how to keep the readers connected.Thanks for sharing this with us. I found it informative and interesting. Looking forward for more updates.Kreditbedömning
Comment by jones123peter — November 1, 2011 @ 1:25 am
we desire for an excellent work from you and there is no doubt that this is a good work done by you. thanks to you for your great effort on this post.
Brandsdistribution
Comment by jones123peter — November 1, 2011 @ 6:38 am
Facebook always changing feature nowadays and sometime make user confuse by the new update
Comment by Kohls Coupons — November 2, 2011 @ 10:11 am
Absolutely agree but the problem is the feature sometime confusing user if too much so engineer have to be smart to bring new feature to user
Comment by southwest promo code — November 2, 2011 @ 10:19 am
Facebook put up a blog post urging people to "Like" the pages of major news organizations, e cigarette reviewsso that they would receive stories posted by those media outlets in their Facebook Newsfeeds .
Comment by jones123peter — November 3, 2011 @ 1:12 am
Ya, the search results are really changing. now it's more about how many other people liked something. if your friends liked something, chances are you will too…at least that's the concept.
Comment by transcription — November 3, 2011 @ 4:57 pm
Google is still the primary entry point, the study, which used Journalism.orgs 2010 NetView analysis, found. It accounts on average for 30% of the traffic to top news sites. Asian wife
Comment by jones123peter — November 4, 2011 @ 3:50 am
Do you think facebook it's your friend ?! think again mate, he is stealing your life !
Comment by Listen To Music — November 4, 2011 @ 5:42 am
I also want to be able to search my own profile feed and also search my Facebook Pages by keyword. This would allow me to categorize my links so that all my links can be found by searching terms and createing notes with all the links arranged by category.escort
Comment by jones123peter — November 4, 2011 @ 8:05 am
the study said. "At five of the top sites, Facebook is the second or third most important driver of traffic. ..In the same vein, when users leave a site, 'share' tools that appear alongside most news stories rank among the most clicked-on links."promociones mexico ofertas mexico
Comment by jones123peter — November 7, 2011 @ 12:02 am
Facebook is a Jewish spy!
Comment by Easy dinners — November 8, 2011 @ 12:00 am
Sounds very interesting, first Twitter, now Facebook, and Google just calmly integrates with these, I believe this is the only way for Google to beat them and stay in the throne of the ultimate search engine. bed bath and beyond coupon
Comment by bed bath and beyond — November 13, 2011 @ 12:05 pm
Good Bye PageRank, Hello "PeopleRank".
wkwkwkwkwk
that's soo funny "people power"
regard
<a rel="dofollow" href="http://appleipadiphoneipod.blogspot.com/">iPod | iPhone | iPad
<a rel="dofollow" href="http://onereviewgadget.blogspot.com/">gadget | technology
Comment by gadget | technology — November 13, 2011 @ 8:06 pm
Facebook needs fresh ideas, if Facebook does not want his fate like Friendster. Because currently, Twitter has managed to move the users of Facebook.
Comment by Lowes coupon — November 18, 2011 @ 2:48 am
It helped me with ocean of knowledge so I really believe you will do much better in the future I appreciate everything you have added to my knowledge base Admiring the time and effort you put into your blog and detailed information you offer in this post.It will be more helpful if you also provide information on Local Surgeons
Comment by sturridge — November 29, 2011 @ 2:51 am
Great stuff from you, man. Ive read your stuff before and you're just too awesome. I adore what you've came, love what you're saying and the way you say it. You are making it entertaining and you still manage to keep it smart. I cant wait to read more from you. This is really an excellent blog.
Comment by Top Doctors — November 29, 2011 @ 2:53 am
Good to know all this now before things start getting really serious. I hope we don't have to put up with this situation too much longer.
Comment by Sending money abroad — December 7, 2011 @ 5:45 am
Facebook will tell people when I am on the toilet soon!
Comment by Step Ladders — December 7, 2011 @ 6:12 am
Facebook is a massive part of our business and the search function is crucial to specifically target our potential customers. Great article thanks so much.
Comment by Boracay Resorts — January 4, 2012 @ 11:36 pm
Great resource and handy tip for searching for potential customers on facebook. I will use this article to base some of my ideas thanks.
Comment by Resorts in Boracay — January 4, 2012 @ 11:40 pm
Does Facebook monitor all your other online activity while you are logged into Facebook?
If so, Google must be really, really jealous!
Just consider FB has the highest logged in time of any site on teh web.
Comment by refrigerant — January 13, 2012 @ 5:40 pm
Can you believe that I do not use Facebook at all?
Comment by Clean Hardwood — January 15, 2012 @ 4:05 pm
Breaking news, facebook has a timeline profile view, also, to add to that, the most newest feature is that it will suggest who to tagg in the photos one uploads. How wonderfull…
handy movers
Comment by JimmyCarlin — January 15, 2012 @ 4:29 pm
Facebook has reached out to us with an update.
Comment by john — January 20, 2012 @ 4:36 am
Well I think since this post has been written nothing too notable has happened between FB and Google. Maybe 2012 is the year?
Comment by George — January 23, 2012 @ 4:22 am
We need to step outside our social circles to encounter new information—otherwise we're just surrounding ourselves with the perspective we already have.
Comment by StackableWasherDryer — January 25, 2012 @ 10:59 am
What this all means is that Google is already way ahead of the curve on crowd-sourced link relevance ranking. I just don't see how ephemeral page Likes on Facebook can even be compared to the breadth and depth of relevance data that Google is already compiling. At best Likes can give a snapshot of "what's hot" in a specific time domain. Not to mention the fact there is a huge difference in scale going on here. Even the most prolific page "Liker" probably Likes fewer pages than the number of Google searches the average web surfer does on a given day. Every single web search completed provides crowd-sourced page relevance data, across a much greater range of content than what Facebook users are Liking on a day-to-day basis.
Comment by Movies — January 25, 2012 @ 11:00 am
I like very much facbook, it is very usefull
Comment by Carlo — January 31, 2012 @ 3:18 am
Although now Twitter is taking control of Social networking users, but I believe that users will back to Facebook soon.
Comment by Garment — February 1, 2012 @ 11:02 pm
Please keep on posting such articles as this is a rare thing to find these days. I am always searching online for articles that can help me. Looking forward to another great blog. Good luck to the author! all the best. copper sinks
Comment by Rana — February 2, 2012 @ 4:28 am
This is one of the good articles you can find in the net explaining everything in detail regarding the topic. copper sinks
Comment by Rana — February 2, 2012 @ 4:29 am
tester masih bisakah comment disini?
Cici S Pizza Printable Coupons
Comment by testing dulu — February 4, 2012 @ 4:54 pm
Michael Kors Only to hear Miss Zeng said: "I came to see."
michael kors shoulder bags Presbyterian self-conscious to come over, "Excuse you." ru13sru
michael kors totes She told police the police get on, straight to the government mortuary.
michael michael kors bags Leisurely ran out grabbed a stone head tightly.
http://www.cheapestmichaelkors.com Back to the apartment to be over a road, gravel around to see a figure.
Comment by ezhanebrand — February 12, 2012 @ 8:45 pm