Facebook Needs Support

Only 1 week ago I posted about Facebook needing more support. Today, I spoke with a potential client and our conversation confirmed the need for support. Imagine you’re a large company looking to invest 50 thousand dollars in build a robust application. You launch the application and then days later Facebook decides to take it down because it violates their terms of service.

Whether you overlooked a line in the terms or got bogged down in details, the bottom line is that the risk still exists. I can guarantee you that Facebook is going to receive a polite letter from a lawyer the second they shut down a large company’s Facebook application. Even worse is the hesitance that these large companies have in launching an application due to the seemingly uncertain environment.

Whether or not these large companies should be concerned doesn’t matter; they are. I’ve spoken with a few of them. There are a few larger companies that are jumping into the platform but they don’t want to invest heavily since the platform is not a proven environment. The only solution is going to be for Facebook to provide support for their services. Alternatively, they could stick it out and wait for entrepreneurs to become successful on large scale applications but I don’t see that happening anytime soon. Where’s the support?

 



Recommended Articles


Get Social Media Marketing Secrets from Experts

SMMBC
Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.

2 Comments »

  1. With the low entry barrier for developing facebook applications, Facebook providing support to everyone for something they are essentially giving out for free wouldn't be feasible for them. What they need is, for larger companies that would be willing to pay for it, professional paid support.

    Comment by Zvi Band — September 13, 2007 @ 12:56 pm

  2. With the low entry barrier for developing facebook applications, Facebook providing support to everyone for something they are essentially giving out for free wouldn’t be feasible for them. What they need is, for larger companies that would be willing to pay for it, professional paid support.

    Comment by Zvi Band — September 13, 2007 @ 4:56 pm

RSS feed for comments on this post. TrackBack URL

Leave a comment

Send us a Tip

tips@allfacebook.com
[Inside Social Apps 2012]
[AllFacebook Stats: Facebook Analytics for Your Business]
[How can Facebook change your business?]

Upcoming Events

Inside Social Apps

February 8-9, 2012 | San Francisco

Inside Social Apps

Developing & monetizing on social & mobile platforms

Social Gaming Summit

May 23-24, 2012 | Berlin

Social Gaming Summit

Where Gaming Meets the Social Web

AllFacebook Marketing Conference

June 28-29, 2012 | San Francisco

AllFacebook Marketing Conference

Your how-to guide for Facebook marketing.