It’s pretty outrageous to watch Facebook defend something which is obviously unethical. I’m talking about the company’s “Instant Personalization” program which the company forces users into, whether they like it or not. Despite the ongoing public criticism about the service, and a number of other products, Facebook is standing strong, arguing that users “love” what Facebook is doing.
This Is Not What Users Signed Up For
While I personally believe that many of Facebook’s new products will help make the web “more social”, I strongly believe that the company has crossed a line with “instant personalization”. The reason is that this component of the service was not an integral feature when Facebook first launched, and more than 400 million users subsequently registered for the site.
The backlash against Facebook’s new service has only begun. Facebook’s defense that the backlash against “instant personalization” is an inaccurate portrayal of all Facebook users’ opinion is unacceptable. Just because users aren’t protesting, doesn’t mean that they want the service. Right now, thousands (if not millions) of users are actively educating their friends about how to opt-out of Facebook’s instant personalization service via their status updates (see screenshot below).
The full text of what users are actively sharing in their profiles is as follows:
As of today, there is anew privacy setting called “Instant Personalization,” which shares data with non-facebook websites, and is automatically set to “Allow.” Go to Account> Privacy Settings> Applications & Websites->Instant
Personalization and UN-CHECK “Allow.” Please copy and repost ’cause ..if you ‘un-check’ this and your friends don’t,your friends are stillsharing info about you..
Is that the message of somebody who “loves” the new service? Here’s exactly what Ethan Beard of Facebook told Computer World:
The response from users speaks very, very loudly that they love what we’re doing.
I think there’s a lot of other talk that’s not coming from users necessarily. There’s been a lot of interest from the media, from organizations and officials. But to be honest, the user response has been overwhelmingly positive.
Not only is that a complete lie, but it’s a violation of the trust of the hundreds of millions of users who support the service.
Facebook Must Make “Instant Personalization” Opt-In
Look, I’m one of the biggest supporters of Facebook, however I’m also the company’s greatest critic when they do things to violate the trust of users. I personally like the option of automatically logging in to partner sites, however I want to give Facebook the option of selecting who to share my data with, not be forced to accept it. The company could easily place a homepage promotion for “Instant Personalization” and explain why users would want it and I bet millions of users would opt-in.
Ryan Singel articulates the situation most effectively when he states: “We want easier ways to share photos, links and short updates with friends, family, co-workers and even, sometimes, the world. But that doesn’t mean the company has earned the right to own and define our identities.”
Facebook truly has no choice. The company must regain users’ trust if they want to continue growing their wildly successful business. Trust me, there are plenty of other opportunities for Facebook to make money. Forcing users to expose their data shouldn’t be part of the path to becoming the most dominant internet company.
Do you agree that Facebook has crossed the line with their instant personalization service? Share with them this article or other articles pertaining to Facebook’s instant personalization and help stop Facebook from violating your privacy.
Want to keep up to date on all Facebook privacy information as well as news and tips? Become a fan of AllFacebook now by liking our Facebook Page below!
You can also view all of our instant personalization articles.






![[Inside Social Apps 2012]](http://www.allfacebook.com/wordpress/wp-content/themes/allfacebook2/images/ISA2012_336x100_F_RegisterNow.gif)
![[AllFacebook Stats: Facebook Analytics for Your Business]](http://www.allfacebook.com/wordpress/wp-content/themes/allfacebook2/images/stpro_allfacebookstats.gif)
![[How can Facebook change your business?]](http://www.allfacebook.com/wordpress/wp-content/themes/allfacebook2/images/FMB_A_MAY2011_336x100_F.gif)


I'd still like to see an example of this, or where Facebook says they are doing this. All I can see looks like they are using my data to give me a better experience on Yelp.com because I am logged into Facebook. As far as I can tell, they are not giving my info to Yelp or to Yelp users. If you can't present some evidence, I am forced to believe that you are part of the media paranoia. I know you intimately understand how Facebook works so frankly I expect more of you. Give me a screen shot of this so-called travesty in action. Without concrete evidence, I can't make a decision on this issue.
Comment by Jesse Ferrell — May 8, 2010 @ 8:37 am
I think this is all bogus. I feel like I am chasing down changes weekly and am always in my account settings. What other website does this?
My news feed is full of these posts telling me how to change my settings, and I have yet to see one that says OMG wow! facebook is giving my information out to everyone!! That is what I was waiting for! In fact, I have more people talking about wanting to leave facebook than anything else.
My friends group is a bunch of facebook games junkies, and with the way facebook is jerking around both its users and developers, I think they should be careful. If there was anywhere else to go, a lot of us would, and they may just have to start thinking about their users and not just their agenda.
Comment by Facebook User — May 8, 2010 @ 8:39 am
Facebook does not give a hoot about their users opinions or privacy! I hate them!!! The problem is there are fanboys who absolutely live on the site, who will still support their rubbish unethical changes regardless of how it screws them over. Sad truth, but i think people are so addicted (or dumb, or naive) that the majority probably wouldn't ever leave FB…
Comment by JJ — May 8, 2010 @ 9:00 am
Who exactly are you to demand what Facebook should do? Seriously, it's a private company. I don't like what they do either, so I DON'T USE IT. The truth is most users really don't give a hoot if Facebook pisses all over their privacy. If you do, then just walk away. Stop making these stupid demands, you're just not that important.
Comment by Facebook Sucks — May 8, 2010 @ 10:53 am
@Jessie,
I'm not sure exactly which bits of data Nick is upset about, but Connect and Apps have both given third-party websites an astounding amount of data since Day 1. All the "proof" you need is enumerated in their developer website. Some data third-parties could get since Day 1:
–your FULL friends list
–displayname, real name, gender, birthday, photo, address (street/city/state/zip/country), url, about me, all jobs, all schools, all movies/music/tv/books, all quotes, more…
Instead of saying this is media paranoid, I ask: "Why didn't the media pick this up a few years ago??!?"
Comment by anon — May 8, 2010 @ 11:12 am
Right on the money, nick. Facebook still acts like a teenager.
2 things baffle me about facebook's strategy (if there is such a thing in facebook):
a) Why do they believe "public is better"? From a user perspective, knowing that you only talk to friends every time changes the way you use the site and makes for a more "relaxed" atmosphere.
b) Why they think that they'll make more money if everything is public? Google makes millions from advertising in Gmail, yet they never made our emails public.
Comment by igniman — May 8, 2010 @ 11:12 am
I'm getting tired of Facebook. Every day, it seems like I have to adjust my privacy settings. I just checked my public profile and all of a sudden my quotations are public and I don't know how to make it private again. WTF? I joined Facebook because of the privacy settings. What a joke. I agree with the second comment, if there was anywhere else to go, I'd go.
Comment by Allyson — May 8, 2010 @ 12:15 pm
@Jesse – It says on the page for privacy settings for the Instant Personalization program that these sites use your (public) information to personalize the experience, including information about your friends. Facebook does, in fact, give your data to these other sites, and with those users you are connected to through Facebook.
Nick – sorry if you feel I jumped in. Please feel free to correct me if I misinterpreted anything.
Comment by AntiSlice — May 8, 2010 @ 12:42 pm
Facebook Privacy is startying to seem like an oxymoron!
http://askmanny.com/2010/05/facebook-privacy-an-oxymoron/
Why is it that the big gorilla in the room always seems to make decisions that they are willing to defend no matter what, in spite of not necessarily being in the best interest of anyone but themselves.
Comment by Manny Hernandez — May 8, 2010 @ 2:42 pm
OK so no examples yet, I'm going with "media paranoia."
I really think people are just freaked out when they see facebook info inside Yelp.com and they don't realize that it's facebook pulling the data from inside yelp.com's page because you're logged into facebook. The data is not available to other Yelp.com users or even Yelp themselves.
P.S.: Somebody said "share public data" – you can't "share" something that's publicly available.
Comment by Jesse Ferrell — May 8, 2010 @ 2:50 pm
Zuckerberg is starting to act more and more like Genghis Khan. http://icio.us/5zmlsb
Comment by Alvis — May 8, 2010 @ 2:53 pm
I agree with Jesse, the instant personalization is implemented with either an iframe or the JavaScript FB SDK. What information can the site gather from the Like social plugin?
Comment by Anthony — May 8, 2010 @ 8:44 pm
One of your best posts yet! The recent changes in privacy by Facebook, or rather the recent removal of privacy, is incredibly inept on their behalf. And the blind claims that most users are happy about it is … well, one wonders what cloud they live on.
Comment by Mat — May 9, 2010 @ 5:31 am
Instant personalization was the last straw for me. Suppose you and I have a conversation and agree that it's private. Days later, I decide that it' not private, and that my change of heart will apply to all previous conversations. Can you imagine any profession working like this?
I deleted my Facebook account last week and have actively began recommending to clients that they stop using Facebook integration in their products, and will no longer design for Facebook applications (not that there's much oxygen left in that area anyway). I thought I'd miss Facebook at first, and I was wrong. I don't miss it at all.
Comment by Todd Sieling — May 9, 2010 @ 6:23 am
Thank you for this. I thought I had changed privacy settings to avoid my information going to sources unknown. I've just done it again. I don't know why Facebook thinks everyone is okay with this. There is as strong possibility that people don't even knwo that this is happening or what information is being transmitted. It wasn't too long ago that the Canadian government was telling Facebook to make their security of private information stronger, so if the government is speaking up then there is a good chance a lot of people spoke up to motivate their actions.
Comment by Sheri — May 9, 2010 @ 6:38 am
Well I can tell you FOR SURE that CNN and ABC News are two sites they are sharing FB info with – Every time I go there I see some of my FB friends (the ones who haven't changed their settings) profile info displayed to inform me that they linked to one of their articles
Comment by Jim B — May 9, 2010 @ 9:08 am
Perhaps the easiest solution to this would be to have the instant personalization set as un-checked by default, and if users want to use it – confirm it by checking the option… LOL simple as that
Comment by Ivan — May 9, 2010 @ 10:32 am
FB sees its users as little more than a pool of potential consumers to target with ads. That's how it makes money. Protecting user privacy isn't in the business model, so of course it ignores or downplays criticism.
Of course, users can make all kinds of choices on their "settings" to counteract this new scheme. But I clicked all the right buttons to "opt out" of this scam–and still, when I log into, say, Huffington Post, a little window tells me which of my FB friends are "fans" of Huffington Post. Either FB is still leaking my info, or Huff Post has access to it through other means.
To those who say that FB is a public site, so what's the big deal: we should be able to choose with whom we share personal information. Going "public" on FB shouldn't mean I give up my right to decide for which "public" and for what purpose I post information.
Comment by Tracy — May 9, 2010 @ 10:32 am
I don't like what Facebook is doing here – they clearly know this is a benefit to the advertisers much more so than to the users (I'm an advertiser, and I know how this is all going to play out). I really don't think if I like mocha flavored coffee that all my 'friends' on Facebook, who come from many diverse backgrounds (old friends, new friends, school friends, work related friends, sport related friends, relatives, etc.) are going to 'like' mocha flavored coffee too. Thus I don't need/want my search choices 'influenced' by my Facebook connections; when I really want my friend's opinions, I ask them.
Comment by Andy — May 9, 2010 @ 10:33 am
Every Facebook account has a set of data that is publicly available to anyone (prominently all thinks that you liked at some point). You cannot "opt-out" of this.
Instant personalization uses the public data of your friends to change what you see when you come to a website using this feature. If you opt-out of, it will NOT change anything about the data shared about YOUR facebook account.
The poser above me is not correct. Of course yelp.com can see the data. I can see all your likes too!
Go to this site and look up your public information: http://zesty.ca/facebook/
Comment by Forro — May 9, 2010 @ 11:48 am
You can use Firefox's Adblock Plus add-on (https://addons.mozilla.org/en-US/firefox/addon/1865) to prevent any other Web site from talking to Facebook when you visit that site. Just install Adblock Plus and then add the following filters:
||facebook.com/*$domain=~facebook.com|~facebook.net|~fbcdn.com|~fbcdn.net
||facebook.net/*$domain=~facebook.com|~facebook.net|~fbcdn.com|~fbcdn.net
||fbcdn.com/*$domain=~facebook.com|~facebook.net|~fbcdn.com|~fbcdn.net
||fbcdn.net/*$domain=~facebook.com|~facebook.net|~fbcdn.com|~fbcdn.net
The above rules tell Firefox never to allow any site other than Facebook's four sites (facebook.com, facebook.net, fbcdn.com, and fbcdn.net) to access Facebook. Thus, Facebook continues to work perfectly, but other sites don't get to talk to Facebook at all.
Comment by Fran — May 11, 2010 @ 3:36 pm
@Jessie,
You're either a FB shill or denying the suns existence at high-noon. I gave you ample proof. Let me try again…
——–
Without understanding the FB API, you won't be aware of what's going on behind the "server wall". …Any third party using Connect MUST communicate with FB to authenticate you. Part of that authentication stream (as I described in my previous post) includes ALL YOUR DATA.
(The FB "Like" does not give the third party site this information — except in certain circumstances.) Anything that uses PHP/ASP/.NET/C#/Ruby/Perl/Python/etc will have access to all your information. And that's what Nick is worried about.
If you have an account with the third party site AND an account with FB that you've EVER logged into with, then that third party site can, at any time, via any page (visible or hidden), re-download all your information from FB…unless you disable it in your FB settings. (This is a case where, yes, just LOADING a "Like" button in a browser will give the third party all of your information.)
How do you think Yelp just happened to have all your data? http://techcrunch.com/2010/05/11/yelp-security-ho...
From the article: "…And Yelp automatically has access to a lot, including your email, name, profile photo, current location, friend list, and networks." That data, is NOT just from "Instant Personalization" — it's been in the FB API since day-1.
…is this not exactly what I said?? …not exactly what is stated in the FB API??? Sun?? High-noon?
Comment by anon — May 11, 2010 @ 4:03 pm
Friends of mine have been getting mail sent to their addresses, addressed to their tag names. Don't be chumps, protect yourselves.
Comment by micah — May 17, 2010 @ 5:46 pm
Facebook is retarded anyway, make your own site and the problem is solved. If you just want to talk to whoever embed a wave in it. FB is for the lazy.
Comment by Tagg — June 17, 2010 @ 6:16 pm
[...] a way of making their users feel in control despite the lack of an opt-in policy within Facebook as we’ve suggested in the past, Facebook recently launched a page to explain what instant personalization is around the web and [...]
Pingback by Facebook (Finally) Creates Page Explaining Instant Personalization — December 20, 2010 @ 2:32 pm
nice information, great info for me ..
i hope for everyone can take this information
Comment by gadget | technology — November 16, 2011 @ 8:05 am