Facebook’s annual f8 developer conference promised a lot of things today, but one cool subset of them takes the most popular interaction on the site and spins off variations.
We’re talking about the like button here.
Today, we click like when really a more specific action is involved but the thumbs-up is only option that exists.
So, get ready for buttons that could include:
- Want
- Buy
- Own
- Listen to
- Read
- Eat
- Watch
- Work out
Each of these verbs would describe a type of relationship between things that exist in what Facebook has up until today called the Social Graph.
Expanding into all of these other types of relationships ushers in what Facebook calls the Open Graph.
Like its name suggests, the open graph holds many more opportunities for third-party application developers to go to work.
And plugins based on the open graph would enable websites outside of Facebook to make commerce and content more social than ever.
And the open graph will also make people’s news feeds more customized than ever, requiring a more complex algorithm than the one that currently determines what people see on their home pages.
The algorithm that Facebook today calls EdgeRank becomes GraphEdge tomorrow.
Readers, what do you think about these new variations on Facebook’s like button and plugins? Will users feel as inclined to click on them as they do with the like button?
"Want," "Buy," "Listen To," & "Eat" are among the new possible FB buttons, apparently. … As in: I "WANT" FB to stop making pointless changes like these.
Comment by TooManyFBChanges — September 23, 2011 @ 12:27 am
I think all these new buttons are mostly useful for people who would even like to share when they visit the restroom. People: npot every action you take is worth posting it on FB even is FB says so.
For us marketers it is of course a treasure box. I am sure they will work
Comment by Max — September 23, 2011 @ 3:04 am
But we want a "Dislike" button too. Don't they need to know what we don't like or it just doesn't matter to them at all?
Comment by Facebook Developer — September 23, 2011 @ 3:31 am
Why did they block "dislike" `:-( ?
Comment by Mathias — September 23, 2011 @ 6:05 am
I'm really excited to see how developer put these new action verbs (bought, read, watched, etc.) into action in their new apps.
As a point of clarification, GraphRank will be like a sub-section of EdgeRank, according to some Facebook staffers during a Q&A session at f8 yesterday (this point definitely wasn't clear from the keynote remarks). GraphRank will be the algorithm that determines which updates and activities and information about apps show up to users in their News Feed, on Timeline, etc.
Comment by BryanPerson — September 23, 2011 @ 7:28 am
looks like if they say i have to say i want or own i won't post any thing its to much of a" privacy violation"! but i will keep in touch with my friends and block everything they post ! have HAVE these options LIKE, OWN WANT!!!
Comment by Jesse Garboden — September 23, 2011 @ 7:34 am
The 'like' button doesnt necessarily culminate in any expenditure than is the own,want,buy verbs
Comment by Cephas Chisaka — September 23, 2011 @ 10:09 am
It's too negative.
Big businesses that spend money on Facebook ads are most likely scared of negative press, and any hint of the existence of a dislike feature (even if it literally can't be used on a site without their permission) could damage Facebook's uptake amongst these technically-unsavvy brands.
It would be fun to see, but its a pipe-dream as long as Facebook is dominant and courting corporate America.
Comment by Will — September 23, 2011 @ 2:03 pm
I want a
)
*LIKE, *"DISLIKE"
*AGREE * DISAGREE
*WANT & *Own
buttons.
-
THESE are the button we need!!!
…
I don't think we need any more than that.
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Today, we click like when really a more specific action is involved but the thumbs-up is only option that exists.
Comment by Animals Plants — February 4, 2012 @ 9:41 pm
And plugins based on the open graph would enable websites outside of Facebook to make commerce and content more social than ever.
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Animals Plants Rainforest
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