Whether or not it was strategically planned to be the day after Google’s big announcement, Mark Zuckerberg will be announcing the launch of Facebook’s new advertising system on November 6th. I have spoken with at least one individual who’s company was invited to the event. According to advertising industry insiders, information about users’ relationships can be used to target them on the site and off of the site.
I have been hearing for months that the ad system would be unveiled at the Ad Tech event in New York early next month. The rumor appears to have been true given that the announcement falls right in the middle of the event. This news comes days after Facebook released an unannounced upgrade to their Flyers system, enabling users to view demographic data within the site. Interestingly, Facebook recently filed a trademark for “SocialAds” just last month. This ad network is one of a number of features that has been rumored over the past few months.
It appears as though this is finally taking place next month. Also rumored to be launching in the coming months is an advanced analytics package and e-commerce features for the Facebook platform. There are a number of other features that Facebook plans on launching but it looks as though they are beginning to ramp up to become more than just a social network. It also looks like the dream of psychographic and/or behavioral ad targeting may finally become a reality.
Update
Adage is reporting the same thing. It is definitely going to be interesting to hear the details once the new ad system launches.
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Trackback by Somewhat Frank — October 29, 2007 @ 6:36 pm
The ad platform for facebook will be awesome, I can't wait to get in there and see the data. This will allow for so many more placements of ads on Facebook, MySpace needs to create something similar, for their ad center is only a form you fill out, although the ads can be connected in with third party tools…Behavioral and targeting analytics — coming soon from Facebook
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good news thanks
Comment by david — November 14, 2007 @ 8:50 am
good news thanks
Comment by david — November 14, 2007 @ 12:50 pm
Thanks for the Info
Comment by Blog Newbie — April 7, 2008 @ 7:27 pm
Thanks for the Info
Comment by Blog Newbie — April 7, 2008 @ 11:27 pm
Almost a year on it seems we'll have even more developments in this area. Rumor has it they're following this one up around October this year.
Comment by buy isk — August 26, 2008 @ 11:31 am
Facebook has been blanketing the headlines for months now and it has heated up more with Mark Zuckerberg speaking at TechCrunch40 and the Web 2.0 Summit in the past few weeks
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good info, excellent advice for me personally..
I wish for everybody can easily take this info
almost all persons use facebook but basically small amount of persons right now details feature of facebook.
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