Facebook Launches Extended Profile

Facebook had previously announced that they would be launching an extended profile feature that limits the number of profile boxes that appear on your profile. This afternoon the new feature launched. I logged in and viewed my profile and the first thing that was displayed in the following dialog box:

Extended profile

I decided to test out the feature and it automatically hid my application boxes. On the right hand side of my profile, the applications that were checked automatically moved under my profile wall and were reduced to a simple link that said “show more profile boxes.” At the top of my profile there was text notifying me of the “Edit extended profile.” Clicking that link resulted in the following pop-up menu:

Extended Profile 2

This new feature is great for those that have a cluttered profile. For application developers though, this ability may have an adverse effect resulting in the automatic hiding of their application’s profile box across most of their users’ profiles. Do you like the new feature?

 



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21 Comments »

  1. FB is getting out of hand, and maybe this extended profile feature helps, but I'm still getting invited to afterlives and having sheep thrown at me.

    Comment by Andrew Wright (@batt — January 16, 2008 @ 10:00 am

  2. Doesn't look like they've shipped it to the UK just yet…

    Comment by Neil — January 16, 2008 @ 10:27 am

  3. The New Extended Profile…Nick O’Neill covers the roll-out of the “extended profile” along with some nice screen shots.He mentions the consequences for app developers and, by extension, brands. Is it a problem?It can’t be seen yet, but as developers, …

    Comment by Lonely CEO Media - F — January 16, 2008 @ 11:07 am

  4. I like the new feature. It is another step to let the engaging and useful apps shine. Users will want to show off apps that have great content in the profile box. I think this will help apps like Big Photo, which people will want to show off, while it will hurt Vibrating Hamster, which probably won't make the cut. After using the feature a little, I think it could be more intuitive. When removing apps from my extended profile, Facebook would automatically add a different app (to keep the same number of apps or size I assume). This was not explained well and it was hard for me to figure out which app they put on the extended profile.

    Comment by Mark Brenneman — January 16, 2008 @ 11:16 am

  5. FB is getting out of hand, and maybe this extended profile feature helps, but I’m still getting invited to afterlives and having sheep thrown at me.

    Comment by Andrew Wright (@batterista) — January 16, 2008 @ 2:00 pm

  6. Doesn’t look like they’ve shipped it to the UK just yet…

    Comment by Neil — January 16, 2008 @ 2:27 pm

  7. I like the new feature. It is another step to let the engaging and useful apps shine. Users will want to show off apps that have great content in the profile box. I think this will help apps like Big Photo, which people will want to show off, while it will hurt Vibrating Hamster, which probably won’t make the cut. After using the feature a little, I think it could be more intuitive. When removing apps from my extended profile, Facebook would automatically add a different app (to keep the same number of apps or size I assume). This was not explained well and it was hard for me to figure out which app they put on the extended profile.

    Comment by Mark Brenneman — January 16, 2008 @ 3:16 pm

  8. The New Extended Profile…

    Nick O’Neill covers the roll-out of the “extended profile” along with some nice screen shots.
    He mentions the consequences for app developers and, by extension, brands. Is it a problem?
    It can’t be seen yet, but as developers, …

    Trackback by Lonely CEO Media - Facebook Application Development and Consulting — January 16, 2008 @ 4:07 pm

  9. [...] Nick O’Neill notes, the actual implication of Facebook’s clutter clean-up is the reality that app developers may [...]

    Pingback by Facebook “Unblings” Your Profile — January 16, 2008 @ 4:26 pm

  10. I have several friends that need to clean up their pages. I don't even check them because it's going to take a few mins to load.

    Comment by Brandon — January 16, 2008 @ 5:43 pm

  11. I have several friends that need to clean up their pages. I don’t even check them because it’s going to take a few mins to load.

    Comment by Brandon — January 16, 2008 @ 9:43 pm

  12. Haven't been rolled out in Germany yet. Waiting for that desperately …

    Comment by Dennis — January 16, 2008 @ 11:47 pm

  13. Well, yes – I like the ability to keep the profile somewhat clean, and move things to the extended profile. Many profile pages start to look like MySpace (which I feel is more cluttered).

    However, let's wait and see how adpoted and used this possibility will be by the majority of Facebook users. Some will definatley take the opportunity, but somehow I do not think all will..

    (And I blogged on the same topic myself – http://thekillerattitude.com/2008/01/facebook-pro... )

    Comment by Johan Myrberger — January 16, 2008 @ 11:48 pm

  14. this is a business move. if you have more apps under your profile page and newsfeed page, the value of the skyscraper on that real estate will be diminished. looks to me this area generates high-volume in page views and could be the most valuable real estate for fb. having said that, competition for app developers will be tougher going forward.

    Comment by Peter He — January 17, 2008 @ 3:28 am

  15. Haven’t been rolled out in Germany yet. Waiting for that desperately …

    Comment by Dennis — January 17, 2008 @ 3:47 am

  16. [...] of Facebook and that’s why I just have to write about, just a bit. This story was reported on allfacebook, among other [...]

    Pingback by Oh, what a tangled web we weave… » Extended profile on Facebook — January 17, 2008 @ 5:28 am

  17. this is a business move. if you have more apps under your profile page and newsfeed page, the value of the skyscraper on that real estate will be diminished. looks to me this area generates high-volume in page views and could be the most valuable real estate for fb. having said that, competition for app developers will be tougher going forward.

    Comment by Peter He — January 17, 2008 @ 7:28 am

  18. Still no UK roll out…

    Comment by leon — January 18, 2008 @ 12:37 pm

  19. Still no UK roll out…

    Comment by leon — January 18, 2008 @ 4:37 pm

  20. [...] safe to assume that many profile pages are overwhelmed with applications, as a result, Facebook has launched a feature that lets you create a separate profile page where you can segment applications. It’s a similar approach to tabbed [...]

    Pingback by Weekly Digest of the Social Networking Space: Jan 30, 2008 — January 30, 2008 @ 3:28 am

  21. hi

    Comment by udaykumar — September 5, 2008 @ 8:12 pm

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