Thanks to a new post-logout mobile promotion by Facebook, the company has seen a jump in overall mobile usage in the past week, most significantly on the iPhone where mobile usage has grown 20 percent. While there could be other reasons for the jump, we’ve noticed that the growth in iPhone usage has coincided with a less significant jump among Blackberry users.
The latest data follows new statistics from comScore earlier this week which showed a 30 percent increase in social networking traffic among smartphone users over the past year. There has also been increasing discussion about the shift away from desktop computers toward mobile platforms. The past week’s jump in traffic however, illustrates Facebook’s ongoing embrace of the shift toward mobile devices, and their efforts to push users in that direction.
Facebook also continues to expand it’s user base as it has exploded past 400 million and appears to have continued growth. As Mark Zuckerberg has emphasized repeatedly, most of Facebook’s interaction will take place off of the website Facebook.com in the future. Whether that can be interpreted as part of the Facebook Connect strategy or simply that it’s part of the shift toward mobile is unknown.
However Facebook is clearly dedicated on the mobile growth and these latest statistics highlight the important of mobile in Facebook’s future growth strategy.
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I wish they would put some work in, and make the iPhone app better now… Since its getting so much use.
Comment by Facebook User — March 5, 2010 @ 10:07 am
Yeah, the iPhone app is still missing some major functionality.
Comment by Liam — March 5, 2010 @ 1:57 pm
And what would you improve? I think the app is pretty good, although I am not really sure when push notifications are sent. sometimes i receive the notifications and sometimes i don't…
How about an iPhone FarmVille app that connects to facebook?
Comment by Sandro — March 5, 2010 @ 3:49 pm
For starters – major fuctionality – missing on the Facebook iPhone Ap includes:
- no "copy: capability, outside of messaging
- most videos including may YouTube videos won't play in it
- in many cases links don't work as well.
Comment by david s. — March 8, 2010 @ 8:54 am
Yeah for me, the real annoying thing is the fact that most videos don't work on the iphone. I usually have to wait to get to a computer to actually watch a video someone posts. And the chat application doesn't work for me either. Would be great if they can fix that too…
Comment by Tola F. — March 19, 2010 @ 6:46 am
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many persons use facebook but basically small number of persons right now details feature of facebook.
Comment by gadget | technology — November 16, 2011 @ 9:03 am
This is showing how people are in interesting with Facebook. Mr. Steve Jobs is a great man who has involved to change technology with nice device like iPhone. All of us enjoying Facebook and iPhone features.
Comment by buildiphoneapps — January 19, 2012 @ 7:27 pm