This evening, Facebook announced a new set of demographic targeting features that will enable developers to limit users that view specific content. Developers may limit viewership based on age and location. With these restrictions comes a policy update which enables alcoholic beverages to be promoted. As the blog post today states:
We plan to modify this policy to permit promotion of content around the sale of alcohol, provided that you specifically use the Demographic Restrictions feature to restrict your application or content to users of appropriate legal age.
There have already been a number of applications shut down for the promotion of alcohol and it is no secret that alcohol companies are desperate to get on to Facebook. Most likely because one of the largest demographics for the site is college students. Does that mean that Facebook is going to start alcohol promotions in the near future? I don’t see why not.
Alcohol companies spend billions on advertising, so I’d guess that we’ll see many more beer and liquor ads in the near future. Perhaps Facebook will start to feel like spring break! If you’d like more details on the demographic restrictions check out the wiki page.
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Poor form. At least link back to SAI if you're going to jack, er extend their story. I'm starting to dislike your ethics as a journalist
Comment by Used to be a fan — August 21, 2008 @ 7:42 pm