One of the most criticized ads on Facebook have been their flyer ads. There have been complaints of horrendous click through rates. Complain no more! Facebook has started a new, auction-based, cost-per-click model for the new Flyers. The new “Flyers Pro” offering enables advertisers to state the maximum price that they are willing to pay for each click. The ads can be targeted by keywords, sex, age, location, political views, relationship status, education status and workplace.
Does this sound familiar? It is a duplicate of Google’s AdWords platform except that they provide an additional 6 factors to target by. While I have been predicting a new ad network that Facebook would launch for platform applications, I hadn’t seen this coming. This new model is awesome and one that I will surely test out myself. Is this the ad network that was rumored in the Wall Street Journal less than a month ago? Potentially.
One thing is for certain, Facebook is focused on making advertisers happy. This will significantly reduce the cost of advertising via flyers if previous ads were receiving a measly 0.04% click through rate as I mentioned back in July. I have a feeling that this may be the testing ground for the larger advertising network that they plan on launching in the coming months. I’ve included a screenshot of the new Flyers Pro submission form below. Also, if you are an advertiser, go check out the new Flyers Pro.
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This is amazing news – thanks for putting the word out! The targeting capabilities warm my heart.
Comment by Chris Kennedy — September 14, 2007 @ 3:37 pm
[...] [via allfacebook] Link to This Post: [...]
Pingback by Facebook Flyers Ads Adopts CPC Model — September 14, 2007 @ 4:23 pm
[...] not. At least not yet. But the question no longer seems quite as outlandish to ask given the recent launch of targeted, cost-per-click, pay with a credit card [...]
Pingback by Web Community Forum » Blog Archive » Targeted Cost-Per-Click Advertising Comes to Facebook — September 14, 2007 @ 5:05 pm
[...] [via allfacebook] [...]
Pingback by Second Life Loser » Blog Archive » Facebook Flyer Ads Adopt CPC Model — September 14, 2007 @ 6:33 pm
This is amazing news – thanks for putting the word out! The targeting capabilities warm my heart.
Comment by Chris Kennedy — September 14, 2007 @ 7:37 pm
Good to see FB move in this direction, but the billing engine doesn't accept UK addresses, despite the fact that you can select UK as a country. They lost me as a customer.
Comment by Ed — September 15, 2007 @ 5:39 am
Good to see FB move in this direction, but the billing engine doesn’t accept UK addresses, despite the fact that you can select UK as a country. They lost me as a customer.
Comment by Ed — September 15, 2007 @ 9:39 am
I'm also having issues signing up with a UK credit card. Facebook support are already aware of the issue. No mention of when we can expect it resolved. Looking forward to giving it a try…
Comment by Keith Mander — September 17, 2007 @ 10:00 am
I’m also having issues signing up with a UK credit card. Facebook support are already aware of the issue. No mention of when we can expect it resolved. Looking forward to giving it a try…
Comment by Keith Mander — September 17, 2007 @ 2:00 pm
[...] Flyers Pro (or should I say Facebook CPC) is really meant for smaller type ads – there’s a daily spending cap of $50. The advantage of [...]
Pingback by Experimenting with Facebook Flyers Pro — October 25, 2007 @ 9:29 pm
What does it mean when it says that the more your price per click the higher the chance your ad will be shown? How do I figure out how much i should make my max price per click in order for my ad to be shown enough?
Comment by Jessica — October 30, 2007 @ 5:26 am
What does it mean when it says that the more your price per click the higher the chance your ad will be shown? How do I figure out how much i should make my max price per click in order for my ad to be shown enough?
Comment by Jessica — October 30, 2007 @ 9:26 am