Facebook Beta Tests Payment System

Facebook has officially begun accepting applications to be part of the Facebook payment system beta test. I have been speculating about a payment system for a long time. This is a significant move for Facebook and one that will lead to the increase in e-commerce application on Facebook. I have been advising many of my e-commerce clients to hold off on launching anything significant until Facebook releases their payment system.

It appears as though Facebook will be releasing this feature in the coming months. I definitely would like to be part of the beta launch. If you do as well, send an email to jmorgenstern [AT] facebook [DOT] com. I can only speculate for now how this is going to work but this could be a massive shift for social commerce. Many in the industry have discussed the pinnacle of e-commerce being social shopping and much of that will potentially take place on Facebook.

Just yesterday I updated my Facebook status with a link to an entertaining t-shirt that I found. Within an hour, one of my friends purchase the shirt and posted a comment on my wall that they had bought the shirt. Social commerce has extremely powerful potential. Thanks to Justin Smith for pointing this out!

 



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13 Comments »

  1. I wrote jmorganstern, and I got a form email letter back, telling me to "fax this" back. Facebook once again showing that for a communications company……. (I don't fax)

    Comment by Mark — December 18, 2007 @ 10:04 pm

  2. Looks like facebook has just released Friend Lists! Get the scoop Nick!

    Comment by Neil — December 19, 2007 @ 1:45 am

  3. I wrote jmorganstern, and I got a form email letter back, telling me to “fax this” back. Facebook once again showing that for a communications company……. (I don’t fax)

    Comment by Mark — December 19, 2007 @ 2:04 am

  4. [...] is kind of a big deal, and Nick O’Neal’s been speculating on it for some time now. It means a lot for the creators of applications, [...]

    Pingback by Facebook Apps Will Soon Be Able to Accept Online Payments — December 19, 2007 @ 2:38 am

  5. FACEBOOK FRIEND LISTS!! they are here… just exploring them now!

    Comment by Jez — December 19, 2007 @ 3:45 am

  6. I'm looking forward to when this really comes out. However, right now I need an easy way to allow visitors of my FB business page to buy items.I already have a paypal system in place, but I can't seem to get the embeddable code for the "Buy It Now" buttons to work. Anyone have any apps or ideas? I'd prefer something that doesn't make my visitors sign up for some unknown payment service.

    Comment by Jesse — December 19, 2007 @ 5:41 am

  7. I'm looking forward to when this really comes out. However, right now I need an easy way to allow visitors of my FB business page to buy items.

    I already have a paypal system in place, but I can't seem to get the embeddable code for the "Buy It Now" buttons to work.

    Anyone have any apps or ideas? I'd prefer something that doesn't make my visitors sign up for some unknown payment service.

    Comment by Jesse — December 19, 2007 @ 6:41 am

  8. Looks like facebook has just released Friend Lists! Get the scoop Nick!

    Comment by Neil — December 19, 2007 @ 5:45 am

  9. FACEBOOK FRIEND LISTS!! they are here… just exploring them now!

    Comment by Jez — December 19, 2007 @ 7:45 am

  10. [...] is kind of a big deal, and Nick O’Neal’s been speculating on it for some time now. It means a lot for the creators of applications, [...]

    Pingback by Facebook Apps Will Soon Be Able to Accept Online Payments — ibiz.at steht zum Verkauf — December 20, 2007 @ 11:03 pm

  11. [...] is rumored to be testing a payment system which could pave the way for more ecommerce functionality within Facebook. We’ll see. [...]

    Pingback by Bloggers Digest - 12/21/07 - Get Elastic Ecommerce Blog — December 21, 2007 @ 1:35 pm

  12. [...] interact with each other and keep track of our ongoing relationships. Then a few days ago Facebook began looking for beta testers for their new payment [...]

    Pingback by Will Facebook Become the Leader in Social Commerce? - The Unofficial Facebook Blog — December 26, 2007 @ 1:40 am

  13. [...] the Beacon fiasco, there was little news until the Facebook payment system was confirmed. News of a Facebook payment system should have been big news but apparently not much buzz was generated. Justin Thorp is wondering [...]

    Pingback by Has the Facebook Buzz Died Down? - The Unofficial Facebook Blog — December 27, 2007 @ 12:48 am

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