One of the more popular ways for Facebook application developers to drive traffic to their applications is through the use of Facebook advertisements. With relatively low CPMs, it’s often more cost effective than traditional cost per install campaigns as the users are also targeted based on profile data. Today TBG, the company behind the ONE Media Manager, is announcing two new clients: Playdom and Napster.
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Facebook App Developers Turn To Third Party Ad Managers For User Acquisition
Posted by Nick O'Neill on February 4th, 2010 9:43 AM
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