Amazon is using Facebook Connect to offer its users social recommendations for online shopping.
The online retail giant has hatched a plan that will use Facebook profile data to make product recommendations on Amazon’s US and Canadian site. If a Facebook user opts into the service, they will find gift suggestions for their Facebook friends on the recommendations page of Amazon. The suggestions would be based on the information on their friends’ Facebook profiles – such as music or movie preferences – and also their Amazon wish lists.
For Amazon, knowing which of their customers know each other would be an extremely powerful marketing tool and Facebook’s global user base of 500 million means the could scale very quickly. This Facebook Platform page update suggests the service is entirely opt-in, using Facebook Connect, and would no doubt be subject to Facebook users’ privacy settings. For added peace of mind, TechCrunch reports that Amazon will not reveal your account or purchase history or contact any of your Facebook friends.
The deal with Amazon follows Facebook’s announcement that it would allow publishers to contact users who ‘like’ a particular story – another development with significant implications for marketers.
A Facebook spokeswoman said this was not a “deal” between the two companies but simply Amazon choosing to implement Facebook Connect on its site.
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Currently on the US site. Maybe coming to a local Amazon soon!
Comment by Jamie Ellis — July 28, 2010 @ 6:43 am
Just another example of e-commerce and social networking teaming up to enhance the shopping experience. I know SortPrice.com has been offering a similar-type application for Facebook for awhile now but Amazon's big name should only help push this new partnership's popularity.
Comment by Paul — July 28, 2010 @ 8:10 am
[...] base would make it a powerful tool. Amazon itself obviously thinks so – the site recently implemented Facebook Connect so that it could make product recommendations to customers based on their friends’ Facebook [...]
Pingback by FatWallet launches Facebook social shopping apps — September 10, 2010 @ 5:18 pm
[...] to film review site Rotten Tomatoes’ recent implementation of Instant Personalization and Amazon’s use of Facebook Connect to make social shopping recommendations. While users have to either opt in or have content in their [...]
Pingback by EventBrite Uses Facebook Connect To Recommend Events — September 23, 2010 @ 8:05 pm
[...] shopping has been heating up as the Next Big Thing on Facebook. I’ve written recently about Amazon’s implementation of Facebook Connect, the launch of two new products from FatWallet, and even the fact that social [...]
Pingback by Social shopping apps heat up on Facebook — October 1, 2010 @ 1:23 pm
[...] think this is a really smart move for Amazon. The online retail giant already has some level of integration with Facebook, allowing users to connect their accounts to receive gift recommendations based on their Facebook [...]
Pingback by Amazon offers gift cards through Facebook — November 3, 2010 @ 4:38 pm
[...] summer we wrote about Amazon’s use of Facebook Connect to make shopping recommendations based off your friends’ interests. A few months ago we wrote about Eventbrite’s [...]
Pingback by Facebook Connect Used By 250 Million People Per Month — December 8, 2010 @ 7:26 pm
The best way to connect Amazon with Facebook is through "Amazon Items" facebook application designed especially for sellers to show their store items right on their Facebook page. It's an awesone app. Here is a link: http://apps.facebook.com/amazonitems/
Comment by Steven J. — January 10, 2011 @ 10:45 am
[...] time that one of the earliest pioneers of online commerce opened up shops on Facebook. Today Amazon’s subsidiary Quidisi has opened up a few stores selling household items on the social [...]
Pingback by Amazon Opens Shops On Facebook — January 14, 2011 @ 9:53 pm
The amazon items link isnt working properly….do you have some insight how to trouble shoot it?
Comment by Brittany — December 6, 2011 @ 5:49 pm