No longer a fan of something? Facebook just made it easier to “unlike” your favorite Facebook Pages through the embedded fan box widgets. While many users have actually requested that Facebook a full functioning “Dislike” feature to express negative sentiment, this feature is simply an easier way to not be a fan of existing Facebook Pages that you like.
Why Facebook would add the unlike button is unknown but many Facebook Page owners have been complaining to us about the feature this morning. Previously, it was pretty difficult to “unfan” (now called “unlike”) Facebook Pages from external websites and even within the Facebook Page itself.
Making it difficult to “Unlike” a Facebook Page was great for Page owners who wanted to rapidly increase the number of fans they had. One could argue in support of Facebook’s addition of “Unlike” as a way to more accurately reflect a user’s interests. However this is much more of a stretch.
While I’m not sure that we’ll see a massive response from Facebook Page administrators against this change, there’s no doubt that many will be frustrated. Do you support Facebook’s decision to add an “Unlike” link? What do you think the impact will be?
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was about time
Comment by Gert Jan Bos — May 7, 2010 @ 6:58 am
Interesting that they don't offer it on the Pages themselves…
Comment by Justin Kistner — May 7, 2010 @ 6:59 am
we still need a DISLIKE button
Comment by Dan Goldfeder — May 7, 2010 @ 7:00 am
You act as if there's going to be a great exodus from every page now…
Comment by Facebook User — May 7, 2010 @ 7:01 am
"Previously, it was pretty difficult to “unfan” (now called “unlike”) Facebook Pages from external websites and even within the Facebook Page itself."
Actually it was pretty easy to unlike pages before, though it was not as spelled out as the unlike button. Previously when you liked a page the like button turned blue. Another click turned it white again. Turning the button white caused the user to unlike the page.
Comment by Andrew — May 7, 2010 @ 7:04 am
yes, we still need dislike.
Comment by orina — May 7, 2010 @ 7:06 am
Good move. As a reader, it's not easy to manage the like/unline thing, right now. As a pagemanager, I'm happy too, becaus I don't want subscribser who are fans just because they are unable to reverse a wrong choice.
Comment by Valerio Porcu — May 7, 2010 @ 7:06 am
"like" instead of "fan" was a poor decision to begin with. This really just makes it worse. Needless waste of programming energy. Users want a dislike button for posts. I never found it difficult to remove myself from a fan page anyway. Dear Mark Z, could we please have group chat and sub folders for links and better photo album control. I love you and I love FB.
Comment by Facebook User — May 7, 2010 @ 7:08 am
Um, this has been around forever. it was on the bottom of the left-hand column above "create your own page". they just moved it to the top.
Comment by Jeremy Meyers — May 7, 2010 @ 7:20 am
That's true that the "dislike" button is still needed. Also, the "unlike" button is a democratic way for fans to quickly exit a page that they no longer want to read. Yes, page admins (like me) will find this tough to swallow, but ultimately its content that matters!
Comment by Michael Feldkamp — May 7, 2010 @ 7:32 am
?? ?????? ?????…
Comment by Aliki Savvopoulou — May 7, 2010 @ 7:37 am
Don't see what the problem is, if you are keeping your "fans" happy with good content, offers or whatever they will not "dislike" you.
Comment by Clive Thomas — May 7, 2010 @ 7:50 am
To be honest I think it's a fair move from them – there are a LOT of users who don't know how or where to remove themselves from pages. I've seen very many comments on pages with people asking how they can remove themselves. Not everyone is tech-savvy (particularly on facebook!) so I think it's a good move!
Comment by Rob — May 7, 2010 @ 8:19 am
As someone who has a fanpage for my music. I would like a "dislike" button. I want to know what kind of people outright dislike my stuff. It would help me grow as an artist as it would help businesses gain feedback on how they are received by the public.
Comment by Ryan Mayberry — May 7, 2010 @ 8:28 am
This is doubleplusungood!
Comment by Dennis McDonald — May 7, 2010 @ 10:32 am
Why would page owners be complaining? Liking something isn't a binding lifelong contract. To think that users shouldn't be able to easily change their mind is ridiculously selfish. It's not like you're putting a dislike button on a 3rd party website, you're just providing a way for Facebook users to change their mind.
Comment by Facebook User — May 7, 2010 @ 11:00 am
I think it's a good idea. An Unlike button is like good mailing list hygeine and opt-in — painful in the short run, but better for everyone in the long run, because your numbers reflect the real level of interest.
Though there may be some people who "unlike" thinking they're expressing displeasure with a particular piece of content, who don't realize they're severing their connection with the brand permanently. That is the logical consquence of Facebook's deliberate conflation of liking and becoming a fan, but it does mean brands may want some way of doing a follow up to people who "unlike" them asking why and what could they do to woo them back.
Comment by Meredith — May 7, 2010 @ 12:11 pm
If you want a dislike button (and a love button), check out http://threadsy.com
We added this back in Feb, more info on our blog: http://blog.threadsy.com/2010/02/03/get-emotional...
Scott
Comment by Scott — May 7, 2010 @ 12:37 pm
Boy from what I read at FB site Governance page is people are quite Irate with FB opt out status on privacy policy, that all too many are unaware of. It may be time to show FB that we can make or break them…………what are the up and coming social network sites, any one know…………..it is time to support a site happy with making millions not billions. Im the lucky one cause I get to live with mom rent free and dont even work… HA HA HA
Comment by Kevin Kakareka — May 7, 2010 @ 2:54 pm
How about a button that neither likes or dislikes? A button that says something to the effect that "I was just browsing and don't really care if this site lives or dies?" Why do we have to DECLARE ourselves one way or another. Believe me, if someone "likes" something it will get out by word of mouth. Likewise, if we "dislike" something word will get around that the place is garbage. We don't need no stinkin' buttons. Get over yourself Facebook! FB is a social site…for fun…keep futsin' with the concept and FB will be the big road kill of 2011 and all you pundits will be scratching your heads wondering what went wrong. Quit trying to label everybody and leave our privacy where it belongs- on our own machines.
Comment by Phil — May 7, 2010 @ 10:31 pm
The opposite of “like” is “dislike”. I like the new the new addition.
Comment by Peggy — May 8, 2010 @ 8:44 am
This is an excellent move on FB's part. Recently, I wanted to de-fan a page, and found it awkward. While it wasn't because I didn't "like" the company, it was that I wasn't interested in it enough and wasn't reading its updates.
Comment by Gina Cuculis — May 8, 2010 @ 10:58 am
I've just unliked all the pages I liked because of yet another fb privacy violation (can't remove from pages from public profiles). Hopefully page owners can get on their case about this.
Comment by jonm — May 8, 2010 @ 5:16 pm
I do not see how this is new. The "unlike" button has been located on the lower left hand corner for some time now. That button simply removed a person from following the page but does not tell other we "dislike" the service or page. I feel like we are discussing two different things–unlike (unfan) and dislike. Am I missing something in this article?
Comment by Chana — May 9, 2010 @ 7:29 am
Can you please tell me how you integrated this into the site?
Which plugin is this?
Comment by Thorus Adama — May 9, 2010 @ 8:41 am
Gnarr .. now i got it .. its for FACEBOOK PAGES!
Cool =)
Comment by Thorus Adama — May 9, 2010 @ 8:44 am
Did I already mention that I didnt sleep last night?=)
On my way to the Coca-Cola page I thought "OK, this will become another sleepless night while starting to dislike lots and lots of pages"
Its NOT cool .. its like all you previous people said before: its still no dislike-button, its just Like it or Not, but its not like dislike ..
Btw: the dislike-button will come soon ;D
Off for bed now ;D
Comment by Thorus Adama — May 9, 2010 @ 8:51 am
Yes, if I "like" something I should easily be able to "unlike" it. That's what the "consumer" is saying, and that's what matters. Total transparency.
David
Comment by David Libby — May 10, 2010 @ 2:39 pm
I keep getting spammy emails asking me, begging me to go LIKE some page belonging to a business i have dealt with. I don't want to like them–i do want to have a an option to dislike them
Comment by cam nelson — May 14, 2010 @ 10:45 am
how do i undo unlike if i do it by mistake.
Comment by ayesha — June 24, 2010 @ 8:27 pm
It is needed,example in the room you need to vote hu u want to become an officers.
So marjority wins,
open minded,risk taker,positive thinker,it is the examples role of an officers accept the opinions of other
Comment by Christian James Nucu — July 27, 2010 @ 1:59 pm
adding a 'real' dislike button to a element or piece of content is actually a more transparent way to demonstrate actual social appeal of said content. For example, if you have 200 photos on your photography website and they all have both like and dislike options, when you look at your FB social graph you should be able to see a more accurate assessment of your content which is both appealing and not appealing. Having one without the other is begging the question and accepting only half of the answer…
FB needs to make an official dislike button..
Comment by Justin Bradley Farro — August 27, 2010 @ 12:24 pm
I want to unlike a page but said page does not include a button to do this. I checked where it should exist but no link in displayed. Apparently that page removed the coding for said link. How then can I discard this page?
Comment by Georgia Anne Butler — September 15, 2010 @ 9:27 am
I clicked on an unsuspecting page that (supposedly) was recommended by a family member. It was 'Find the hidden message in the Coke logo'. It was spam, or virus, or whatever. Anyway, Facebook removed the page because of all the complaints, but it still sits in my 'like' box. If I try to remove it, I'm told the page no longer exists….okay…so why is it still showing up?
Comment by Bill M — September 29, 2010 @ 11:30 pm
I have the same problem except that Facebook hasn't remove the page. The page is "You will never crack your knuckles again after seeing this!" I thought it was recommended by a family member, too. Now I can't unlike it because there's no unlike button on that page. And I don't see any way in Facebook to submit a problem or complaint, only suggestions. So what to do? My friends will unsuspectingly click on it and it will spread.
I'm ready to delete my account.
Comment by Jim H — October 27, 2010 @ 11:38 pm
[...] layer of viral marketing capability to the news feed. And it already has the companion ability to “unlike” an object after you’ve already liked it. But many Facebook members are still clamoring for [...]
Pingback by Facebook Makes Open Graph Objects More Viral — November 2, 2010 @ 6:49 pm
Hi I like this voting option
Comment by Suchi — December 24, 2010 @ 2:11 am
Peggy, the opposite of "like" can either be "dislike" OR "unlike." It depends on the context–if you're referring to the verb, as we are here, then it is "dislike" as you said. But unlike that, there are still the adjective-, adverb-, preposition-, and *conjuction*-forms of the word "like," whose antonym isn't "dislike," but IS actually "UNlike."
Comment by AC Are Initials — February 3, 2011 @ 4:07 am
http://www.facebook.com/NeedUnlikeButton
Comment by John — March 14, 2011 @ 10:58 am
[...] aside, unlikers. And forget about Google’s plus-one. Facebook needs to add a love button, says Virgin Mobile [...]
Pingback by Facebook Needs Love Button, Canadians Rally — April 4, 2011 @ 7:26 pm
I did an unlike by mistake. How do undo this?????
Comment by craig — June 30, 2011 @ 11:25 am
Which the plugin is name?
I will install for me site
Comment by Autozone Locations — September 9, 2011 @ 10:49 pm
Unlike is a "must" for every facebook page, because many pages becomes money machines in a moment and people don't like that.
Comment by High tops — September 29, 2011 @ 5:24 am
well done! it's also possible that something is not good for comments
Comment by dotgolf — October 19, 2011 @ 2:55 am
excellent info, very good advice for me personally..
I optimism for anyone can easily take this info
many persons use facebook but basically small number of persons right now details feature of facebook.
Comment by gadget | technology — November 16, 2011 @ 8:59 am
Now we have a lot of people liking a Page, dropping crappy comments, then un-liking so they can't be banned.
Comment by Guest — December 29, 2011 @ 5:27 pm