Earlier this afternoon, Facebook announced changes to the multi-friend selector within applications which enables users to invite contacts directly from their address book. The benefit developers is that any new users that register for Facebook will have the application from which their friend invited them to the site, bookmarked by default. This provides developers with a potential new source of growth and more importantly, Facebook with a way to drive new users to the site.
The process flow for contact imports is relatively straight forward. After being prompted to invite Facebook friends, once a user clicks “Skip” or sends Facebook invitations, they will be prompted with a messages which states “Do you also have friends who aren’t on Facebook? Invite them to [Application Name].” (pictured below) It’s a great model for Facebook to drive lots of new users to their site and play off the popularity of top applications.
It also may be an effective way for the company to reduce the number of fake Facebook accounts that have been set up as a result of applications like FarmVille which encourage users to invite their friends. There’s no doubt that developers will also be happy about about the potential of having new visitors have their applications automatically bookmarked. This is a huge incentive for developers to also emphasize the importance of users inviting their non-Facebook friends to the applications.
It will definitely be interesting to see how this new functionality helps boost Facebook’s new registrations.
If you want to stay on top of the best practices for building social applications on Facebook and elsewhere on the web, come to our Social Developer Summit, taking place on June 29th in San Francisco, CA.
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This is awesome feature!
Comment by Egzon Bunjaku — May 19, 2010 @ 3:24 pm
Yet another way to gather data from people willing to never have any relation with FB.
All your data belong to Zuckerberg !
Comment by Antoine — May 20, 2010 @ 1:43 am
Antoine is suffering from the fumes resulting from cranialsphintal inseparation syndrome. In reality this is a great change so it gives the application credit for the interest. In time facebook can see what applications give the most support in growing the community.
Comment by Webnob — May 21, 2010 @ 5:28 am
goodmorning,
my name is antonio lelli.
i have an account on facebook.
today facebook disabilitaded my account.
is it possible reactivate?
thank you!
antonio lelli
Comment by antonio lelli — May 27, 2010 @ 3:13 pm
XNET SOLUTIONS excited to announce that, W are launching new API to export Facebook contact list, Facebook Profiles, Facebook Albums, Yahoo Contact List and Gmail Contact list. Visit xnetsolution.com or contact us info@xnetsolution.com
Comment by @xnetsolution — September 15, 2010 @ 3:56 am
Cool! Do you know what software they are using?
I want to try this but I am not sure yet: http://www.super-tell-a-friend.com
Any usggestions?
Comment by supertellafriend — February 25, 2011 @ 10:13 am
This is just one more way to find those of you who love freedom and reject communism. Obama and Chavez have a plan. You'll see it unfolding later this year. In the meantime, you should stock up on ammo for your AR15.
Comment by CarneyAssada — January 30, 2012 @ 3:05 am