A couple of Wisconsin University graduate students decided to create a Starbucks branded application. The funny thing is that they don’t event work for Starbucks. So far approximately 50,000 people have added this application and it is growing steadily. You can send an receive Starbucks drinks from your friends and that’s all there is to it. Starbucks has a cult following though and as such there are a ton of users using this application.
If you want to sell an application to a brand, this is definitely one way to do it. Imagine if this application was modified so that user information could be collected. The developers of this application have been staying true to the Starbucks brand by giving out free Starbucks gift cards. If I was Starbucks, I would buy up this application ASAP. The amount they would have to spend on building a similar application that has the same number of users is probably more than they could pay these two developers.
There are already 50,000 Starbucks fans using this application. If I was a brand I would be extremely happy about this. Have you seen any other successful branded applications? If you are into drinking Starbucks coffee, go check out the My Starbucks application.
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Why would starbucks pay for something they're already getting for free?
Comment by Tom — December 11, 2007 @ 12:41 pm
is there a starbucks affiliate program?i think this is a clever idea.
Comment by Brian Breslin — December 11, 2007 @ 1:04 pm
is there a starbucks affiliate program?
i think this is a clever idea.
Comment by Brian Breslin — December 11, 2007 @ 2:04 pm
Why would starbucks pay for something they’re already getting for free?
Comment by Tom — December 11, 2007 @ 4:41 pm
[...] College Students Create Branded App – The Unofficial Facebook Blog [...]
Pingback by Free Creative, Free Media for Starbucks | Shift Market — December 11, 2007 @ 5:33 pm
or, how about this idea: how about if Starbucks sends 'em a , and just in time for the Holidays, nice little "cease and desist" letter?!
Comment by Mark — December 11, 2007 @ 8:41 pm
or, how about this idea: how about if Starbucks sends ‘em a , and just in time for the Holidays, nice little “cease and desist” letter?!
Comment by Mark — December 12, 2007 @ 12:41 am
Haha good luck selling to starbucks what they could simply sue for!
Comment by Jonathan Kleiman — December 22, 2007 @ 3:36 pm
Haha good luck selling to starbucks what they could simply sue for!
Comment by Jonathan Kleiman — December 22, 2007 @ 7:36 pm
[...] $1.00 per drink, I might gift some drinks to myself, and throw a party. Given the success of the My Starbucks application, which was created by two non-Starbucks employees and operates under a similar gifting system of [...]
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