Citizen Sports Acquires Sport Interactiva, and Others

-Citizen Sports and Sports Interactiva Logos-This morning, Citizen Sports Inc. announced that they have acquired Sportacular, Sport Interactiva, and FantasyBook. This is the third acquisition that we’ve reported on in the past week and a half. I’d expect this trend to continue as smaller startups become more strapped for cash. FantasyBook is the development company behind 08 Fantasy Football and a number of other applications.

08 Fantasy Football is probably the company’s most popular application but as the chart below illustrates, the company’s traffic has been decreasing since the Facebook redesign.

-08 Fantasy Football Traffic Chart-

Sportacular is the leading sports application on the iPhone and makes for an obvious acquisition target. The final group to be acquired was Sport Interactiva, the developers behind Premier League Fantasy Football and a number of other sports applications on Facebook and Bebo. Boris Silver, one of the founders of Sport Interactiva, was also a guest writer on AllFacebook so congratulations to the team!

Citizen Sports has a similar business model to Watercooler, in that both have launched a network of applications for individual sports team fans. The company has applications for teams in the NFL, NHL, MLB, and a number of international teams for soccer, cricket, formula one, and others. It is debatable as to which model is more effective.

A network of applications benefits in that users searching for their favorite teams on Facebook will find individual applications targeted to them. Conversely, the individual applications that aggregate teams, tend to attract a much higher volume of daily active users.

  Tags:,



Recommended Articles


Announcing The AllFacebook Marketing Conference 2012

The AllFacebook Marketing Conference is coming back to San Francisco on June 28-29. We are proud to announce our second conference that offers a how-to guide for marketing to Facebook’s 800 million users. Special early pricing is available for only $199 until tomorrow, February 1, so register today. A full agenda will be announced soon. Keep an eye on our event site for more information

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Send us a Tip

tips@allfacebook.com
[Inside Social Apps 2012]
[AllFacebook Stats: Facebook Analytics for Your Business]
[How can Facebook change your business?]

Upcoming Events

Inside Social Apps

February 8-9, 2012 | San Francisco

Inside Social Apps

Developing & monetizing on social & mobile platforms

Social Gaming Summit

23-24 May, 2012 | Berlin

Social Gaming Summit

Where Gaming Meets the Social Web

AllFacebook Marketing Conference

June 28-29, 2012 | San Francisco

AllFacebook Marketing Conference

Your how-to guide for Facebook marketing.