Fakebook: Were Thousands Of Chase Contest Votes Falsified?

Fakebook LogoChase Community Givaway Campaign on Facebook has ended with Invisible Children being declared the winner of the competition and recipient of the $1 million price. The victory, however, has come at a price for Invisible Children and has raised serious alarm bells for Facebook, as the final days of the contest were dominated by accusations of voter fraud.

The Isha Foundation – a non profit organization working in rural India to address all aspects of human wellbeing – was the runner-up in the competition behind Invisible Children. However, during the last hours of the competition things began to heat up between the supporters of Invisible Children and Isha Foundation, as Isha Foundation started to receive hundreds of vote from dubious looking names like Gdfg Kcjbvkljvb and Sdfj Dfsjlfkddjf. Isha Foundation’s other voters such as Rajasekaran Jdha, Deepika Kannan, Lavinia Elethea and Shanmugamnmathiazagan Anna sounded more like real persons, however, a closer look at their profiles revealed that they have had few if any friends and little or no activity prior to voting for the foundation in the competition.

Things got so wacked up that supporters of Invisible Children entered into a public argument with fans from Isha Foundation. Laren Poole, the co-founder of Invisible Children commented:

Most of their votes are coming from rural India and even during the middle of the night they’ve been posting high vote tallies with Facebook user names that look like gibberish.

Noushin Vaccani, an Isha Foundation volunteer responded to Poole while commenting to HuffingtonPost, that:

Please know that many votes are coming from Indians whose names are not in Latin alphabet characters. As such, many times they are not uploaded correctly or there is just simply not a way to put them in English.

However, Vaccani or others were unable to explain the absolute lack of Facebook activity by the gibberish and genuine looking profiles prior to casting a vote in the contest.

Chase Community Giveaway is certainly not the first application that has spurred the use of fraudulent profiles on Facebook. Zynga’s social games like Farmville and Mafia Wars are some of the major catalysts to the creation of fraudulent profiles on Facebook. In Zynga’s case users create fake profiles and add them as friends to access features, such as farm expansions and unlocking of weapons, that require users to invite their friends to the game.

Research reports are already circulating that not all of your Facebook friends are not your real friends, but no one has yet to ask the question that how many of these friends are actually real ? Perhaps its time for facebook to launch a serious campaign against fake ids, before it gets too late and the social network becomes infested with unclear characters.

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Fakebook image found via PC1News

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2 Comments »

  1. I suspect it is issues that can crop up like this that are the basis for Facebook having such stringent rules for running contests in their promotions guidelines.

    Comment by Kathy Cook Colaiacov — January 26, 2010 @ 8:50 am

  2. If you really want to win a Facebook contest, it seems reasonable to persuade friends who aren't already on Facebook to sign up to the site solely with the initial intention of voting for you. So I don't think 'new' profiles necessarily represent fraud in these competitions.

    But they are obviously harder to distinguish from profiles that just do not represent real people. Making multiple fake accounts is surely cheating…

    Comment by Dan Lester — January 26, 2010 @ 9:17 am

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