Archive for the ‘Video’ Category

WATCH: ‘The Offline Social Network’

We’re amused by this video from down under that just came to our attention.
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MORE LIVE COVERAGE Of Facebook’s Livestream

Facebook’s continuing to livestream long after President Barack Obama’s official Town Hall has finished, and we’ve got continued video footage below, followed by live commentary. Please share your reactions to this coverage in the comments section.

The company has two different panel discussions that are culling from the thousands of questions that the’s site’s members have submitted during the Town Hall; both fit the larger theme of helping to stimulate the economy.

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LIVE COVERAGE: Barack Obama’s Facebook Town Hall

Facebook’s plan for ensuring more questions from members get answered: two more panels are scheduled for this afternoon, one about women and one about startups; these conversations follow President Barack Obama’s Town Hall. Please hit “refresh” regularly to keep up with our updates that continue to post below.

Please share with us in the comments section at the bottom of this very long post your reactions to the coverage and how it all reflects on the social network. Do you think the livestream — with Obama only getting to answer eight questions, half of them coming from employees of the company — has really given everyone an even shot at getting answers to the things we’ve been curious about? Has this been more of a marketing exercise for Facebook than a real political event? How does this compare with watching politicians on television?

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WATCH: Facebook Creeping Song

The title of this song and video just about says it all, but the creators of the “Facebook Creeping Song” also have a page on the social network dedicated to the tune.
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Onion Jokes That Facebook Saves Money For CIA

The Onion has posted a video joking that Facebook saves the Central Intelligence Agency a fortune in costs related to espionage.
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LIVE: State Department Discusses Facebook In Middle East

The U.S. State Department’s Policy Director for Innovation, Ben Scott, iis discussing how Facebook helped give protest organizers in the Middle East a voice. Watch the livestream below.
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YourTango Launches Facebook-Only Video Series

Do you watch many videos on Facebook? YourTango, a digital media company dedicated to love and relationship content, is hoping that you do.
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YouTube Rapper Bangs Premieres Facebook Rap Song

Rapper Bangs

Earlier this year, Sudanese YouTube rapper Bangs surprised music fans around the globe when he signed a record deal for his ridiculous YouTube hit single ‘Take You To The Movies.’ Now, Bangs is back and better than ever with a new single, ‘Meet Me On Facebook,’ from his new album ‘I’m Still Moving On.’ The lyrics to Bangs’ new rap are priceless. This may be even better than his first big hit.
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The Social Graph’s Effect on Video Marketing

When looking for the best way to make videos go viral, too many marketers just upload their videos to YouTube and cross their fingers, hoping viewers like the content enough to forward on to their friends. Some try “guerrilla” tactics by repurposing social tools like Digg or Stumbleupon, marshaling a small army of friends and co-workers to drive up traffic, and hoping the effort makes a big enough splash to build momentum for their “video campaign”. Unfortunately these rudimentary practices are outdated and far from effective, so their video campaign is much more likely to flounder along with everyone else’s unwatched videos.

Rather than forcing social behavior into a publishing platform and putting all their eggs in the YouTube basket, forward thinking marketers are weaving video into truly social platforms like Facebook because they can take immediate advantage of existing behaviors and tools that are built into these networks. For example, Facebook users are already accustom to sharing links with their friends: they comment, send invites, post items to public places and talk about what they see – it’s a much more engaging experience for the audience than watching a video on YouTube. This behavior has a monumental impact on video campaigns, and from my experience, savvy marketers are excited about the early results they’re seeing.

Beyond traffic and word-of-mouth perks, using Facebook has other benefits for running a successful video campaign. It lets you better control, target and measure your campaign with an incredible level of detail, and has the openness as a platform to build custom functionality that cannot be built into a YouTube campaign. Things like custom players can have interactive options, deeper analytics or data collection features, and rich immersive user experiences. With the Facebook news feed, you also gain visibility and exposure to the entire network when users interact with your content. It’s also easier; you only have to learn one system, instead of learning how to stitch together multiple solutions to fit your needs.

No matter how you slice it, the experience on Facebook is inherently more social purely because of the users’ intentions when they are there, and that’s why savvy marketers are migrating their campaigns to these sites. If you have wondered how to improve your campaigns and generate virality for an engaged, participative, targeted audience, it might be time to think about using social networks.

Tyler Willis is Head of Marketing at Involver, a video marketing platform designed specifically for Facebook. Involver gives companies the opportunity to build, promote, manage and track video campaigns to targeted audiences.

Joost Integrates with Facebook

Are you an avid user of Joost, the new web based t.v. on demand service? If so, there is a great new plugin for Joost that enables you to view all of your recently played shows. The application also displays your entire show history. While this application provides little to no interactivity within the application aside from displaying what applications you have seen. While this application has launched it appears that it still has some bugs as I was receiving time out errors while testing out the application.

Aside from that, the application is a great idea. What would be even better is the ability to view Joost directly in Facebook. While I’m not quite sure what added benefit this would provide, it would definitely be slick. If you haven’t downloaded Joost yet I highly recommend that you go try it out. Joost has created partnerships with MTV, Comedy Central, CNN, CBS, Paramount Pictures and a number of other large media companies.

As Erick Schonfeld highlighted a few weeks ago, Joost will have some heavy competition in the near future. In the meantime, you might as well enjoy the free on-demand television and let all your Facebook friends know what you are watching. If you want to share your viewed shows with your friends go download the Joost plugin and install the JoostBook application.

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