Despite ongoing security concerns (the most recent of which is the koob worm), Facebook has been named the number 15 most trusted company in the US. A survey conducted by Ponemon Institute and TRUSTe, the Internet privacy trustmark company, has revealed a short list of what people feel are the most trustworthy companies around, in terms of Privacy Security.

The survey sample consisted of 6,486 adult consumers in the US, and resulted in 706 companies being named. 211 of these companies actually made the cut, including Facebook. So who took the number one spot? American Express, which was in the same position last year. eBay follows as the second most trusted company, with IBM, Amazon and Johnson & Johnson completing the top five.
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As a popular online social network, Facebook is quite useful for spreading the word on things like political causes, and events. Need a few friends of friends to show up at your party? Post the event on Facebook, and all those friends of friends are likely to see the event. I can’t tell you how many event planners befriend hundreds of Facebook users in a particular geographic area, for the sole purpose of promoting a weekend party.
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Today at the OMMA Social in New York City, Seth Goldstein, founder of social media advertising network SocialMedia, announced a new service for advertisers called “Friendship Ranks.” The new service combines data related to peoples’ interactions on Facebook applications to generate more effectively targeted ads. Seth also formally announced “social banners”, a service the company has been experimenting with over the past few months.

The “social banners” are an opt-out advertising service which resides within Facebook applications. Sound familiar? The whole Facebook beacon “fiasco” (as it was coined by the press), was due to it being an opt-out service. SocialMedia has been able to figure out a way to display your friends within advertisements that are present on applications. Technically, they’ve also figured out a way to display a fair amount of this information outside of Facebook.

Two weeks ago while attending the Graphing Social Patterns East conference, one of the attendees approached me to show a page on SocialMedia.com’s website that was able to display targeted ads to me based on information they had collected. I have included a screenshot below. Initially, I chose not to write a post on the issue because I wanted to make sure I got all the facts right.

Read more on the Social Times.

Jay Meattle has a great post which includes the following image of traffic to the privacy settings within Facebook:

Jay suggests that the above chart illustrates that users need to be further educated about privacy on Facebook. For what many in the blogosphere and mainstream media have coined the “Beacon Fiasco” it appears that it may not have actually been as much of a fiasco for Facebook. Approximately half a percent of users visit their privacy settings each week. Following the announcement that Facebook profiles would be accessible to search engines privacy settings traffic doubled. This is in contrast to traffic following the Beacon Fiasco which was ultimately flat.

Do Facebook users care about privacy? According to Jay they definitely do and the spike in traffic following Facebook’s decision to grant search engine access to user profiles should illustrate users’ concern for their privacy. The lack of traffic growth during the Beacon Fiasco implies that users were not thoroughly educated on the issue. Honestly, who’s job is it to educate the user? Should users self-educate or should this be a role that Facebook plays?

My opinion is that the user should educate them self just as they do prior to signing a contract. What do you think?

Security on Facebook seems to be a constant concern for everyone. No where is this more important than in the business world. The idea is simple, if you create a private group for our employees you don’t want random people finding your network and joining it.

I ran across a business blog called SMUG that is putting some security aspects of Facebook to the test. SMUG has set up a private network and trying to see if anyone one can join it. You can visit the blog for all the details but the basic rundown is this pretty simple.

Basically SMUG will pay anyone 100 dollars if they can find information about its new network in the Facebook news feed. They are also providing 200 dollars for anyone that can join the network and upload an image. SMUG is giving you the name and location of the network and is actually hoping that you can break into their group.

It will be interesting to see if Facebook’s private security measures fail when money is on the line. I say give it a shot, read the SMUG blog and see if you can win a couple hundred dollars. Let me know how it works out. Happy hunting.

One thing about Facebook is they sure listen. When Facebook’s user base cries, like a bird coming to its chics, Facebook opens up and supplies an answer. The most recent uproar coming from the Facebook crowd was something we have been following for a few days. The reported problem of deleting user data from Facebook.

Facebook gave no concrete information on how or when these changes would take place, but in the perfect PR sense, Facebook is playing damage control. Facebook is trying to stop the flood of complaints before it becomes a true ocean of complaints. According to Mark Hawthorn, of The Age, nearly 10,000 people have joined the group called “How to permanently delete your Facebook account.”

Facebook is taking a page from the ‘Scrabulous’ page and trying to stop another Facebook movement before it gets out of hand. As we have seen in the past Facebook users tend to join groups and movements that directly effect them. Facebook should be commended for trying to fix a problem before it gets totally out of hand.

I am not letting Facebook off the hook, there should have been clear instructions on how best to delete your profile, but they did (in a round about way) tell users how to delete their account. At the same time privacy protection has to be on the forefront of every Facebook users mind.

Both users and Facebook should learn from this experience. Facebook shouldn’t assume that users are going to jump through hoops to try and delete profiles. Users shouldn’t assume that Facebook is going to spoon feed them solutions to every problem. As social networks grow and change there are going to be growing pains. We shouldn’t light the torches and grab the pitch forks every time we think a new monster is coming.

How do you think Facebook is handling the situation? Is Facebook taking the proper steps to protect user data? Are users expecting to much from Facebook? Let me know.

I’ve been having a back-and-forth with an acquaintance of mine over Facebook for a while now. Whenever I see him post pictures of his young grandchildren I send him a message warning him that his Facebook friends can see them, and that perhaps his privacy settings should be stronger.

Every time he asks me “can you see them now?” and every time I say “yep” a few times until he finally fixes it.

I also have a friend who bragged to me that she has very few contacts, and that nobody can see any of her pictures unless she adds them as friends. Well, she was right. At least, she was right about all of the pictures that hadn’t at one point been used as her profile picture (which happened to be virtually none of them). All a person would have to do to access them is message her and any response would open up her not-so-limited profile.

She certainly didn’t know that this was the case. Does she realize that applications encourage me to add her pictures to a public database, like the celebrity face matcher that I mentioned earlier today?

I’m not making any complaints about Facebook’s privacy settings. In fact, aside from the Beacon fiasco and the fact that applications can access my pictures through my friends’ profiles, I’m generally very impressed.

I’m merely suggesting that the average users may be overconfident in their sense of privacy. Is it Facebook’s responsibility to make sure we take the time to learn how to use the site’s were using properly? Also, is there really any legitimate expectation of privacy?

… and if not, and we’ve entered the public sphere by joining Facebook, will this have legal implications? People who enter the public sphere give up a ton of privacy rights.

Let me know what you think.

- Jonathan Kleiman

In a recent article published by News:lite, the GCHQ, England’s version of the NSA, has stated that they can not track communications through services like Facebook and Skype. While privacy advocates are probably praising this admission, security experts are really beginning to worry.

For years intelligence agencies have relied on traditional forms of communication breaking to hack into suspected wrong doers lives. As more and more bad guys are turning to the internet to communicate spy agencies are having a tough time keeping up.

Britons head code breaker, Sir David Pepper, went on record as saying: “The Internet uses a very different approach to communications in that, rather than having any sense of fixed lines like that, there is big network with a number of nodes.” I have no fear that intelligence agencies will find a way to track those who don’t want to be track, but I find it ironic that Facebook is being mentioned as being too secure.

It seems Facebook can’t quite catch a break when it comes to the issue of security. If they are not getting hounded for giving away users data they are getting called out by spies for keeping too much data secret. What I really think is going on here is basically the name game, on all sides of the argument.

Facebook is providing a service, a service that people are unsure of at times. Instead of finding solutions to security problems people are finding scape goats. I know we have asked this before, but how do you feel about Facebook’s security level? Do you think evil doers could use it to communicate with fellow evil doers? Let me know.

I recently posted a story out of Canada discussing the legal issues of posting the names of youths who have been accused with a crime in Canada. As I am an American my education in the realm of Communication Law has only extends to the laws of the United States where I helm my professional career. That being said I am forever interested in legal cases that pertain to Comm. Law anywhere in the world.

Jodie Sinnema, out of the CanWest News Service, just posted an article in the Canadian daily Times Colonist about three teens being charged with a crime after malicious Facebook profiles were created about them detailing acts of cruelty against cats. According to the article police were able to investigate and then charge these teens with animal cruelty based on information obtained from the Facebook profile.

Sadly the website that posted the names of the teens also posted hate words and promised acts of violence against the accused teens. This brings a legal dilemma for the police: if the Facebook profiles are used as evidence in court, the accused can counter sue the original posters. Also, since the original Facebook postings promised violence and bodily harm, the original poster can be charged with a crime as well.

While this is not the first case of Facebook being used to help fight crime, it does bring to light the duality of committing a crime to help fight crime. As law enforcement officials begin to use new media more and more to help fight crime, laws will be constantly challenged and reevaluated.

Should Facebook begin monitoring profiles for illegal activity on any level? Should the authorities actively pursue ALL illegal actives found on Facebook? Is committing a crime to stop a crime morally permissible?

Let me know how you feel about any of these questions, I would love to hear your opinion on this subject.

I would have thought that the Facebook drama would have ceased by now but it has instead continued to drag on. Will this drama kill Facebook Beacon? I’m not quite sure but what I do know is that bloggers have suddenly become obsessed with the topic. Erick Schonfeld has called Facebook’s policy of sending data from Beacon partners to their site whether you are signed in or not unacceptable. I couldn’t agree more. I have a funny feeling that Beacon is going to get shelved until they can redesign the service.

Passing personal data between sites is an extremely risky procedure. Additionally, any site that embeds Facebook Beacon is forced to provide personal data anytime a Beacon enabled page is loaded. There is no way around this currently unless Facebook were to develop a Beacon development library to the participating site. Perhaps that is what will have to happen in the end: a Facebook Beacon API. If a user isn’t logged into Facebook, the participating company doesn’t send data to Facebook and vice versa.

I honestly can’t think up any other solution. This whole Beacon experience has brought to light the larger issue of individual privacy rights on the web. I have to wonder if the same critics of Facebook Beacon have held other services such as Google Adsense and Google Analytics to the same type of scrutiny. I know that I haven’t and I don’t have the technical capacity to do so either. This is not to suggest that Beacon has not crossed into new territory but I don’t recall other services being held under the microscope.

The practice of thoroughly analyzing each of these products is a great one and I only hope that the same level of scrutiny is held for all other services. Additionally, I am beginning to wonder if Beacon is the primary service that Mark Zuckerberg believes will justify Facebook’s ridiculous valuation. If so, they may want to reconsider their business model. There are a number of other services that Facebook could begin to offer that would truly begin to provide value for the users rather than simply serving their commercial interests.

Do you think Beacon was supposed to be Facebook’s future source for revenue or simply an experiment with horrible results?