Today Yelp launched their implementation of Facebook Connect to enable users to share reviews with their friends on Facebook. After you post your review on Yelp, you are prompted to post it to your feed. That’s about the extend of the service but it’s definitely another large site to integrate with Connect. Aardvark, Etsy, oDesk, The Washington Post, and many more have also implemented Connect in recent weeks.
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Do you know how to track all of the visitors and new fans to your Facebook Page? If you didn’t you aren’t alone. Up until recently, Page insights were not obvious to Page admins and as a result many were finding it difficult to keep track of who was coming to their page. Enter the new insights box which emphasizes the quality of newly published items and how many people have engaged with your page.
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Yesterday Joe Hewitt posted screenshots of the new Facebook iPhone application which is expected to be released in the next couple weeks . What’s most important is the addition of events which was missing from the previous two versions. Joe claims that everybody is asking for push notifications but with thousands of contacts on the site, I’m honestly fine without it! Additionally the most recent version of the news feed will be turned on, making the old iteration of the news feed inaccessible.
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This afternoon Facebook is hosting a privacy call to update a few press members about the company’s latest changes. With a lot of confusion about what exactly is taking place, the company wants to make some clarifications as the changes will have a significant impact on the user experience. We’ll begin updating this post as the call begins.
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In a strange turn of events Facebook has switched the “Kisses” page name to OraBrush, the brand who initially acquired the page. The process has been an interesting one as Facebook began randomly disabling the publishers for generic Facebook Pages. Now we are hearing that large generic Pages are being converted back into the brand names but that’s based on a number of variables, some of which were provided to us off the record.
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Facebook has sent out a notice to members of the press about a webcast this afternoon (1 PM EDT) about upcoming changes to Facebook’s privacy. So what is the exact subject of call? Nothing has been said except for “upcoming privacy changes”. We’ll be covering the event live but we are expecting it to simply be more details about Facebook’s new granular publisher controls.
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Last week when Michael Jackson passed away I wrote about the tremendous growth in his Facebook Page as it transformed into a memorial site. Since then, the page has quadrupled in size and has increased in its rate of growth. As the chart below illustrates, his Page had around 2.9 million fans as of last night and by 11:15 AM EDT today he attracted 3,348,349 fans. Currently the largest Facebook Page is Barack Obama who has approximately 6.42 million fans but is only growing by a few thousand fans a day.
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Apparently Hulu launched their implementation of Facebook Connect early last month but few people actually noticed. The Connect implementation enables users to view what videos their friends are watching. One thing that doesn’t appear to be an integral part of the Connect support is the ability to publish stories about what videos you’ve watched to your feed. Hulu has been receiving a lot of traffic which will also help Facebook expand the reach of Connect.
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Yesterday I was testing out a few features of the Facebook advertising system and noticed a new feature which suggests related keywords based on the ones you enter. Facebook hasn’t provided any details about how the keyword suggestions system works but it appears to work relatively well. I tested it out with the phrases “Marketing” as well as “Michael Jackson” and Facebook effectively returned associated phrases.
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Today Facebook has announced the appointment of David Ebersman, the former executive vice president and chief financial officer (CFO) of Genentech as the chief financial officer of Facebook. Gideon Yu was the previous CFO and was let go under rumored tension between him and Mark Zuckerberg.
The company has been searching for a new CFO since the departure of Gideon Yu. While reportedly looking for an executive with “public company experience”, there was little known about the end of Yu’s job. The new CFO, David Ebersman will likely oversee Facebook’s public offering at some point in the next few years if all goes well.
